Date-wise News
This year, the jury had to sift through almost 537 entries across 41 categories. Reliance Broadcast and Ogilvy & Mather are among those that lead the list of shortlisted entries
Abhinna Shreshtha Jan 27, 2014 10:05 AM
GECs and 'music only' channels are likely to be the most affected in case of a ratings blackout. The other genres would swing between minimal to moderate impact, say industry experts
Abhinav Trivedi Jan 27, 2014 9:41 AM
JWT India has seen a reshuffle of sorts across disciplines initiated in October last year, which has led to about 25-26 exits from the agency, say industry insiders
Priyanka Mehra Jan 27, 2014 9:33 AM
Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV
Abhinna Shreshtha Jan 27, 2014 9:23 AM
Facebook's recent aggressive stance towards revamping its ad capabilities continues as the company announced that it is doing limited tests of a system that will allow Facebook ads to be delivered to third party apps
Abhinna Shreshtha Jan 27, 2014 9:09 AM
Japanese consumers do not like comparative advertising, the reason could be the close-knit nature of the Japanese biz & advtg communities, says Hitedo Yagi, Creative Art Director, Dentsu Tokyo
Gunjan Verma Jan 27, 2014 9:06 AM
The best campaigns today that are winning hearts all over the world are really those that we create to spark conversations, says the CCO, Leo Burnett, MENA - Middle East & North Africa
Sonam Gulati Jan 27, 2014 8:51 AM
Khan was conferred with 'The Indian Creativity Hall of Fame' by exchange4media on Jan 24. The ad veteran laments that advtg no longer talks to people. It talks at them. He points out all that is wrong with this industry today
Mitra and Atri will be responsible for outlining new corporate sales & marketing strategy in states such as Bihar, MP, Jharkhand, Punjab, Haryana and Chhattisgarh
exchange4media Staff Jan 27, 2014 8:16 AM
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