Date-wise News

Disney Channel is launching popular story collection, ‘Karadi Tales’, as its new series from this week. The series will air from Monday to Friday at 9.30 am. The show will combine stylised animation to bring alive Indian tales. The show will also feature some of India’s finest theatrical talent such as Naseeruddin Shah, Girish Karnad, Saeed Jaffrey and other celebrated artists as voice cast, coupled with a rich background score created by 3 Brothers & A Violin.

exchange4media Mumbai Bureau Oct 24, 2009 11:22 AM

ICICI Lombard General Insurance has joined hands with social messaging platform SMS GupShup to bring traffic alerts via SMS directly from the traffic control room of Mumbai Traffic Police. The Mumbai Traffic Police has created three traffic communities – TrafficCity, TrafficEast and TrafficWest – which are sponsored by ICICI Lombard and will be sending traffic alerts to the community members twice a day.

exchange4media Mumbai Bureau Oct 24, 2009 11:20 AM

Zee Entertainment Enterprises Ltd has reported a 38 per cent drop in its consolidated net profit for the second quarter ended September 30, 2009, at Rs 110.95 crore. On the other hand, Zee News Ltd has reported a 14.68 per cent increase in its consolidated net profit for Q2 FY10 at Rs 13.14 crore.

exchange4media Staff Oct 24, 2009 8:55 AM

CyberMedia has reported an 18 per cent jump in its revenues for the second quarter ended September 30, 2009, at Rs 26 crore, as compared to Rs 22 crore in the previous quarter. This has been attributed mainly to increased media spendings and consistent efforts by the company.

exchange4media Staff Oct 24, 2009 8:37 AM

In a bid to further fortify its presence in a competitive market, Havells has launched a series of new TVCs for its range of products spanning CFLs, MCBs and fans. Lowe Lintas is the creative agency behind the campaign.

Pallavi Goorha Kashyup Oct 24, 2009 8:26 AM

Dr Morepen Ltd, the lifestyle health brand, has launched a new multimedia campaign for its wide range of OTC health products and diagnostic equipment. Conceptualised by Publicis India, the campaign is based on the tagline ‘Y Fikar’ positioning and has actress Sonali Bendre as its new face.

exchange4media Mumbai Bureau Oct 24, 2009 8:16 AM

Tata Indicom has embarked on Phase 2 of its campaign strategy. While the first phase was more about the problems people faced with other networks, the second phase will be Tata Indicom’s own network story. The campaign, which broke on October 23, stresses on ‘Suno Dil Ki Awaaz’.

exchange4media Mumbai Bureau Oct 24, 2009 8:15 AM

Shyju Varkey, National Marketing Head of Radio One, has been given additional responsibility of Publisher of Mid-Day Bangalore. Both Radio One and Mid-Day belong to Mid-Day Multimedia Ltd.

Tuhina Anand Oct 24, 2009 8:07 AM

“Our intention is to respect the viewers and recognise that a very large number wants good quality news… I like to tell our team ‘Let’s be like Aamir Khan. Let’s be big, but not obsessed with being No. 1. Let’s be different and better, but in a way that is widely appealing’. Of course, the trick here is not to become too different or too intellectual,” says Jehangir S Pocha, Co-founder, IndiMedia Pvt Ltd.

exchange4media Staff Oct 24, 2009 8:04 AM