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In the fiercely competitive Maharashtra market, Star Pravah is ahead of elder sibling Star Plus and other GECs
Synjini Nandi Oct 15, 2012 8:38 PM
To offer differentiated Indian content to kids, Nickelodeon to launch ‘Motu Patlu’. It will be promoted via numerous ATL & BTL activities
Synjini Nandi Oct 5, 2012 8:17 PM
“If a Hindi GE channel claims it does not consider digital important, then it is living in the past,” says the Marketing Head, Nation Channels of ZEEL
Synjini Nandi Oct 5, 2012 6:45 PM
The wedding celebrations of Maanvi & Viraat will be promoted across STAR Network, along with on-ground, in-show, print & digital
Synjini Nandi Oct 3, 2012 8:49 PM
The channel will also make people do their own take on ‘Gangnam Style’ in its new property ‘On the streets’
Synjini Nandi Oct 3, 2012 6:41 PM
The ED of Kids Network, Disney-UTV says that live action is a very important content opportunity
Synjini Nandi Oct 1, 2012 7:58 PM
In an effort to increase touch-points & attract new viewers, the second season of the show will be simulcast across MTV, Colors & Colors HD
Synjini Nandi Sep 28, 2012 7:40 PM
With on-ground initiatives, Nickelodeon, Vh1 and Comedy Central take the experience beyond TV & directly engage with the audiences
Synjini Nandi Sep 25, 2012 9:02 PM
The channel has created apps to keep viewers clued into the show anytime, anywhere. The digital platform will also generate conversations
Synjini Nandi Sep 25, 2012 8:20 PM
“Bollywood has an omnipresent influence on almost all aspects of the youth’s lifestyle,” says the CEO of Zoom, ET Now and Times Now
Synjini Nandi Sep 21, 2012 8:18 PM
Big CBS has allocated Rs 4 cr to promote the show. The OOH and digital campaigns have been launched in six metros
Synjini Nandi Sep 20, 2012 10:57 PM
From in-serial integrations with 3 shows on Zee TV, creating a Barfi app, to on-ground initiatives, the movie has gone all out to create buzz
Synjini Nandi Sep 17, 2012 8:18 PM
From on-ground activations to social media engagements, Pix is leaving no stone unturned to promote the television premiere of the movie
Synjini Nandi Sep 14, 2012 11:06 PM
Ranbir Kapoor starred in three Zee TV fiction shows – Hitler Didi, Phir Subah Hogi & Punar Vivaah – to promote Barfi
Synjini Nandi Sep 14, 2012 8:24 PM
From creating international dance routines, conducting an aarti, to playing Holi...a lot has been made possible on the digital platform
Synjini Nandi Sep 11, 2012 10:19 PM
The latest offering, ‘Honge Judaa Na Hum’, will directly compete with Star Plus’ ‘Diya Aur Baati Hum’, Colors’ ‘Chhal Sheh Aur Maat’ and Zee TV’s ‘Pavitra Rishta’
Synjini Nandi Sep 6, 2012 8:42 PM
Bannerjee of NGC Network talks about the second season of ‘Supercars’, the evolution of infotainment channels & exploiting the digital platform
Synjini Nandi Sep 4, 2012 7:51 PM
Shows such as ‘Keymon Ache’, ‘Chhota Bheem’, ‘Kumbh Karan’, etc. have gone on to become some of the most watched kids’ shows
Synjini Nandi Aug 30, 2012 8:28 PM
The channel banks on TV & digital to create buzz around new show ‘Grey’s Anatomy’
Synjini Nandi Aug 28, 2012 8:15 PM
As a part of the digital initiatives for the promotion of Ramayan, Zee TV has created a virtual Ram Mandir on its Facebook page
Synjini Nandi Aug 27, 2012 8:09 PM
Second season of ‘X Factor’ will air across BIG CBS’s three channels – Prime, Love & Spark. The network banks on digital to promote the show
Synjini Nandi Aug 22, 2012 8:46 PM
ITF will provide broadcasters an opportunity to understand how television has evolved in more mature markets, says the MD and CEO of ZEEL
Synjini Nandi Aug 17, 2012 8:01 PM
From airing movies to injecting a spot of humour, channels are doing their best to present unique content to mark the Independence Day celebrations
Synjini Nandi Aug 14, 2012 3:50 AM
Youth and music channels are undertaking innovative activities in the digital space to create a captive audience
Synjini Nandi Aug 13, 2012 8:17 PM
ITF will be a platform that will explore creativity and push boundaries, say industry experts
Synjini Nandi Aug 13, 2012 8:08 PM
‘Satyamev Jayate’ has brought weekend programming back in the limelight with many channels boosting their line-ups to cash in on the opportunity
Synjini Nandi Aug 8, 2012 9:24 PM
ITF will bring people together, bolster their confidence and create a community, says the MD and CEO of Times Television Network
Synjini Nandi Aug 7, 2012 8:07 PM
Reporter Synjini Nandi is in awe of the television industry and the rapid changing developments in it. Never a dull moment, as she says…
Synjini Nandi Aug 4, 2012 9:37 PM
The key speakers for ITF 2012 include leaders such as Andy Bird, Hugh Johnson, James Murdoch, Subhash Chandra and Michael Lynton
Synjini Nandi Aug 3, 2012 12:32 AM
General entertainment to niche players are telecasting shows on multiple channels to reach a larger audience base
Synjini Nandi Aug 3, 2012 12:27 AM
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