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Broadcasters are moving beyond television to mobile TV to engage with the target audience, increase reach and ensure an influx of advertisers
Synjini Nandi Mar 11, 2013 8:31 PM
From tying up with retail outlets & Mumbai’s dabbawalas to associating with BEST buses on Women’s Day, Star Plus is going all out to create the buzz
Synjini Nandi Mar 8, 2013 9:04 PM
Piaggio India’s VP – Mktg (Two-Wheelers) shares how the Vespa DNA has been transformed into an iconic timeless classic with a contemporary touch
Synjini Nandi Mar 7, 2013 3:06 AM
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank
Synjini Nandi Mar 7, 2013 1:57 AM
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank
Synjini Nandi Mar 7, 2013 1:54 AM
The VP-Marketing of Fox Int’l Channels shares why channels need to keep refreshing the various elements that make for their positioning & personality
Synjini Nandi Mar 5, 2013 7:28 PM
The glamour and glitz provided by reality shows is helping broadcasters garner newer audiences, rake in the moolah, as well as beat the TRP game
Synjini Nandi Mar 5, 2013 6:57 PM
The television series on Life Ok is part of the marketing initiative to promote movie ‘Ek Thhi Dayan’. The 8-part series will be telecast at 11PM on weekends
Synjini Nandi Mar 5, 2013 6:55 PM
Acc to data sourced from TAM subscribers for CS 4+ HSM markets Week 8, Star Plus leads the Hindi GE space with 248 GRPs, with Colors clocking 235 GRPs
Synjini Nandi Mar 1, 2013 7:27 PM
Though there has been a rise in movie acquisition costs, movie premieres on TV continue to fare well, with broadcasters eager to cash in on their popularity
Synjini Nandi Feb 28, 2013 8:20 PM
“Ram Kapoor’s charm and acting prowess makes him my favourite character,” says Anilkumar Sathiraju of DDB Mudra Max
Synjini Nandi Feb 27, 2013 7:56 PM
The channel has allocated around 75-80% of its marketing spends to television, digital and on-ground to extensively promote the new show
Synjini Nandi Feb 26, 2013 11:16 PM
From mobile apps, contests on Facebook & Twitter to innovative partial digital billboards, Disney is going all out to promote its new show
Synjini Nandi Feb 25, 2013 1:09 AM
The property comes out with a series of short films and dance videos, featuring Farah Khan teaching signature dance moves to cricket fans
Synjini Nandi Feb 20, 2013 9:25 PM
Rahul adds fun and drama to the show. Also, he makes an effort to dance even though he isn’t a dancer, says Rajeeb Dash of Tata Housing
Synjini Nandi Feb 20, 2013 8:20 PM
Content will drive economic value for India. Our goal is to make M&E a key item on Govt’s agenda, says Chairman, FICCI M&E Committee
Synjini Nandi Feb 19, 2013 8:17 PM
The channel has launched limited edition DVDs to extend the brand identity of its daily fiction show, owing to popular demand
Synjini Nandi Feb 19, 2013 7:58 PM
According to industry experts, magazines are seeing an increase in circulation owing to digital subscriptions & aggressive social media marketing
Synjini Nandi Feb 18, 2013 7:02 PM
Though magazines are high on trust factor, revenues have been flat; a change of mindset is required to turn this around, says the CEO, S Asia, GroupM
Synjini Nandi Feb 18, 2013 2:09 AM
The channel has allocated 60% of marketing spends on TV & cinema platforms, while 40% spends will be on print, digital, radio and outdoor
Synjini Nandi Feb 16, 2013 10:30 PM
The new fiction series will be aired on the 7.30PM time slot. It will replace ‘Yeh khamoshiyaan’. It is Sanjay Leela Bhansali’s TV debut
Synjini Nandi Feb 15, 2013 7:28 PM
The reality based show for kids to showcase their acting talent goes on air from February 23, 2013 and will be a 13-week series
Synjini Nandi Feb 14, 2013 6:47 PM
Meredith isn’t a syrupy diabetic character. She observes life in shades of grey, says Minakshi Achan of Salt Brand Solutions
Synjini Nandi Feb 13, 2013 8:36 PM
Such an ecosystem is defined by great results, fantastic people & high energy, says Sameer Satpathy of Marico
Synjini Nandi Feb 12, 2013 7:20 PM
Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products
Synjini Nandi Feb 11, 2013 7:40 PM
Multimedia perceives itself as a poor cousin of mass media, says the Executive VP, Marketing and Sales, Godrej Consumer Products
Synjini Nandi Feb 11, 2013 7:40 PM
Print is a one-on-one medium and could be used to fight in the multimedia platform, says National Geographic Traveller India’s Manas Mohan
Synjini Nandi Feb 8, 2013 7:37 PM
Soap operas are ever so popular because of the longevity factor, audience – character connect and RoI for a channel
Synjini Nandi Feb 7, 2013 7:15 PM
The lions represent a certain honest approach to life, says Prathap Suthan of Bang in the Middle
Synjini Nandi Feb 6, 2013 8:16 PM
AXN has identified cinema as one of the significant platforms for marketing, says Sunil Punjabi, Business Head, AXN
Synjini Nandi Feb 6, 2013 7:39 PM
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