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The objective of IBF’s ‘Indian TV Fest’ is to become a definitive platform enabling ideas exchange for all genres of broadcast, says IBF’s Prez Uday Shankar
Synjini Nandi Aug 2, 2012 8:43 PM
Indian TV Fest will be a platform to discuss ideas that would grow television in India to a Rs 1,00,000 crore industry
Synjini Nandi Aug 2, 2012 8:04 PM
The movie’s marketing initiative focuses on daily soap integration, on-ground, digital and outdoor
Synjini Nandi Jul 27, 2012 8:23 PM
The movie’s marketing initiative focuses on daily soap integration, on-ground, digital and outdoor
Synjini Nandi Jul 27, 2012 8:23 PM
The channel has earmarked 40% of the marketing budget for TV; the rest is equally divided between other media
Synjini Nandi Jul 27, 2012 8:16 PM
Increase in number of channels, inflating acquisition costs & channels sharing titles, question the viability of the genre
Synjini Nandi Jul 26, 2012 10:49 PM
After ‘Bodyguard’, ‘Singham’, ‘RA-One’, Star Gold is set to premiere ‘Housefull 2’ on TV
Synjini Nandi Jul 25, 2012 7:13 PM
With changing consumer tastes and exposure to global cuisines, channels are looking at food-based programming as a strong bet to lure viewers
Synjini Nandi Jul 20, 2012 10:17 PM
Cartoon Network is tapping 550 schools to engage with over five lakh kids through games, activities, merchandise for its latest acquisition
Synjini Nandi Jul 20, 2012 8:25 PM
Ten Cricket unveils campaign for the India-Sri Lanka series to showcase how cricket unites disparate people from various walks of life
Synjini Nandi Jul 16, 2012 6:47 PM
Magazines may not have similar reach as TV but it brings higher involvement in comparison to any other media, say experts
Synjini Nandi Jul 11, 2012 9:31 PM
Quantitative analysis should be considered an important aspect to attract media planners & advertisers, says Lodestar UM’s Shashi Sinha
Synjini Nandi Jul 11, 2012 7:17 PM
Raymond’s Mrinmoy Mukherjee leverages on the power of subscriber base and how its proper use could benefit magazines and brands in future
Synjini Nandi Jul 11, 2012 6:49 PM
Channels today are experimenting with various programming content in addition to music, as ‘hybridisation’ of content becomes the buzzword
Synjini Nandi Jul 9, 2012 9:50 PM
As part of its marketing strategy this year, 50-60 per cent of the overall spends will be on digital, with a massive campaign across platforms
Synjini Nandi Jul 5, 2012 7:13 PM
AIM in association with exchange4media is presenting the survey to industry stakeholders, followed by a panel discussion. First leg to be in Mumbai on July 9, Monday
Synjini Nandi Jul 4, 2012 7:43 PM
The television medium has always been used as a marketing platform for movies. The latest trend is the advent of movie marketing in daily soaps
Synjini Nandi Jul 4, 2012 1:50 AM
In reversal of the recent trend of showcasing new movies on GECs, networks are returning focus on movie channels to strengthen its position & increase brand recall
Synjini Nandi Jul 2, 2012 7:48 PM
Mosaic, a book launched by Dainik Bhaskar, features some of the finest works done in the print domain, including a number of Cannes shortlists
Synjini Nandi Jul 2, 2012 7:10 PM
The channels are undertaking extensive digital initiatives and on-ground activities such as mall events, summer camps, music concerts, etc.
Synjini Nandi Jun 29, 2012 2:01 AM
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