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The Partner of Launch Pad traces the growth of Hummra M channel & shares how digitisation is giving a level playing field to regional players
Synjini Nandi Feb 1, 2013 7:11 PM
The Forbes list features individuals from the entertainment business. Monetisation from the issue would be advertising-driven. It is priced at Rs 125
Synjini Nandi Jan 31, 2013 6:49 PM
Priya Kapoor of ‘Bade achhe lagte hain’ brings a lot of credibility to the plot of the show, says Ashwini Deshpande of Elephant Strategy + Design
Synjini Nandi Jan 30, 2013 8:17 PM
With RBI’s proposed repo rate cut, real estate and automobile sector will observe an upswing, which in turn will imply a growth in ad spends
Synjini Nandi Jan 30, 2013 7:13 PM
The consumption of shows in the English GE space has gone up in the past few years, especially among the youth, says Rasika Tyagi of Star India
Synjini Nandi Jan 28, 2013 6:29 PM
One of the first big ticket movies to go off the block in the New Year, ‘Race 2’ has created a 360-degree push tying up with brands & media
Synjini Nandi Jan 25, 2013 7:59 PM
Technology is central to consumption of content, which is becoming increasingly multi-platform, says Aparna Bhonsle, Programming Head, ZeeQ
Synjini Nandi Jan 25, 2013 6:23 PM
Digitisation is an opportunity in disguise for broadcasters and is good news for paid-for channels like ZeeQ, says the channel’s Business Head
Synjini Nandi Jan 23, 2013 8:06 PM
Soni’s unique way of narration adds to the charm of the show, says Priti Nair of Curry Nation
Synjini Nandi Jan 23, 2013 7:47 PM
Launches non-fiction property ‘Safar filmy comedy ka’; it goes on air from Jan 27
Synjini Nandi Jan 23, 2013 6:33 PM
In the last 4 years, reality-based formats have really worked for us, says Nikhil Gandhi, ED, Youth Network, Disney UTV Media Networks
Synjini Nandi Jan 22, 2013 7:45 PM
Life OK launches Indian adaptation ‘Welcome – Bazzi mehmaan nawaazi ki’. The show goes on air today
Synjini Nandi Jan 21, 2013 7:19 PM
“Nigella’s individuality adds charm to the show. I admire the way she cooks and talks,” says Raj Deepak Das of BBDO
Synjini Nandi Jan 16, 2013 7:21 PM
The campaign, based on the theme ‘Chase the beat’, is also supported by radio, print, OOH, TV, on-ground & brand associations
Synjini Nandi Jan 15, 2013 10:50 PM
Post DAS, SAB has jumped from 130 GRPs to 157 GRPs. As more cities get digitised, we will definitely gain from it, shares the EVP & Biz Head of SAB TV
Synjini Nandi Jan 15, 2013 6:29 PM
From on-air, outdoor to social media engagements, Star Movies has designed a 360-degree campaign for the TV premiere of the movie
Synjini Nandi Jan 14, 2013 7:34 PM
From TV appearances, brand integrations to on-ground initiatives, ‘Matru ki Bijlee ka Mandola’ has taken a big bang approach
Synjini Nandi Jan 11, 2013 8:06 PM
‘Sanskaar – Dharohar apnon ki’ is slotted for 9PM and season 2 of ‘Na bole tum…’ for 9.30PM; the shows will replace Bigg Boss
Synjini Nandi Jan 11, 2013 6:31 PM
The network has allocated about 35% spends for on-ground initiatives, while 40%-45% has been earmarked for print and outdoor
Synjini Nandi Jan 10, 2013 7:22 PM
Ronit Roy’s character ‘KD Pathak’ comes across as believable and genuine, says Kartik Sharma of Maxus
Synjini Nandi Jan 9, 2013 7:43 PM
The weekday fiction show will compete with ‘Madhubala’ on Colors, ‘Ek hazaaron mein meri behna hai’ on Star Plus and ‘Hitler didi’ on Zee TV
Synjini Nandi Jan 9, 2013 7:41 PM
Unless new players come in, the category will observe saturation, says Krishna Desai, Director, Content, South Asia, Turner International India
Synjini Nandi Jan 8, 2013 6:55 PM
Post digitisation, a lot of genres have seen a change in shares, says Anand Chakravarthy, Business Head, Big CBS Channels
Synjini Nandi Jan 4, 2013 6:58 PM
We should not force fit local relevance, but make content that is global in nature & locally appealing, says Vijay Subramaniam of Disney-UTV
Synjini Nandi Jan 3, 2013 8:23 PM
PM Balakrishna of Allied Media says Paul’s vulnerability makes him come across as a real person on the show
Synjini Nandi Jan 2, 2013 7:45 PM
“Movies Now is not a niche channel,” says the CEO, English Entertainment Channels of Times Television Network
Synjini Nandi Jan 2, 2013 7:24 PM
‘This just in’…from digitisation, ratings controversy, to aggresive show launches, the year 2012 has seen it all
Synjini Nandi Jan 1, 2013 5:19 PM
With shows such as 24, Amita Ka Amit, Housewife Hai..., Rakshak, the coming year looks promising for Hindi GECs
Synjini Nandi Jan 1, 2013 5:15 PM
This episode of Entourage features more than just two celebrities as we list down the top 10 TV celebs of 2012 (Hindi GECs), along with top show hosts
Synjini Nandi Jan 1, 2013 5:13 PM
Over time, a show becomes synonymous with a particular character and it becomes a symbiotic relationship, observes reporter Synjini Nandi
Synjini Nandi Dec 29, 2012 8:45 PM
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