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A 45% increase in online viewership opens up another lucrative market for b'casters as they gear up to aggressively seed more content online
Synjini Nandi Apr 29, 2013 8:11 PM
Natekar is joining MTV India as the Sales Head. At Movies Now, he had helped establish the channel as a preferred platform for advertisers
Synjini Nandi Apr 27, 2013 7:26 PM
Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013
Synjini Nandi Apr 26, 2013 7:15 PM
As per data for CS 4+, HSM markets in Week 16 of 2013 and third week of the IPL season, Star Plus clocked 233 GRPs, followed by Max with 211 GRPs
Synjini Nandi Apr 26, 2013 6:45 PM
Associating with one of the most watched properties, IPL, and that too in competition territory seems to have worked in Star Plus’ favour
Synjini Nandi Apr 26, 2013 6:36 AM
Butalia was with Sony Pix for six years and five months. He takes charge takes charge of his new role at AXN India in June 2013
Synjini Nandi Apr 25, 2013 6:22 PM
The survey, in association with Ipsos, will culminate with the publication of a world-class and dedicated special annual – ‘India’s Best M-Schools’
Synjini Nandi Apr 20, 2013 7:34 PM
With the change in viewing patterns, changes are needed not only in content & programming, but in scheduling strategies as well, say experts
Synjini Nandi Apr 18, 2013 8:21 PM
The comedy genre is viable, but experimentation has been observed to be low in this genre, say experts
Synjini Nandi Apr 17, 2013 8:18 PM
Apart from on-air promos, Disney will introduce a special branded plane inspired by Indian designers & a two-day holiday at Hong Kong Disneyland
Synjini Nandi Apr 16, 2013 8:41 PM
Creating a finite TV series, launching novellas, to experiential marketing, the production house has ticked all the right mktg boxes to create visibility for the movie
Synjini Nandi Apr 10, 2013 8:12 PM
The channel is primarily leveraging the print platform, followed by out of home and cinema constituting the three approaches of the campaign
Synjini Nandi Apr 9, 2013 8:29 PM
Networks are extending the popularity of properties such as 'KBC' & 'Jhalak Dikhhla Jaa' to regional markets to increase their share of the pie, say experts
Synjini Nandi Apr 8, 2013 10:22 PM
Based on the thought ‘Kal kya banaoon?’, the channel has launched its first TVC, along with several initiatives on digital & social platforms to create a buzz
Synjini Nandi Apr 8, 2013 8:41 PM
The objective of the two short films is to highlight the fact that Hindi commentary for the Pepsi IPL will be on Six, which promises to create a great viewing experience
Synjini Nandi Apr 4, 2013 9:25 PM
We are keen on helping audiences migrate across different platforms, thereby strengthening the brand, says the Dir, Video & Celebrity of Disney UTV
Synjini Nandi Apr 3, 2013 8:25 PM
The Biz Head, Regional Television Channels, RBNL talks about evolution of regional content in India, viewership trends & mktg strategy of their new channel
Synjini Nandi Apr 1, 2013 10:06 PM
From glamourising content, creating hybrid genres, undertaking cinema advtg to disruptive mktg, 2013 is seeing a lot of experimentation by Hindi GECs
Synjini Nandi Mar 29, 2013 7:28 PM
The list identifies and celebrates future leaders of the Indian communication industry from creative and media agencies
Synjini Nandi Mar 22, 2013 8:34 PM
The new division ‘Integrated Network Solutions’ will help create large format intellectual properties for clients across genres and media platforms
Synjini Nandi Mar 21, 2013 7:49 PM
To attract youngsters, Zee Café has come up with a Facebook app that reveals secrets about an individual’s Facebook friends, colleagues & family members
Synjini Nandi Mar 19, 2013 7:01 PM
We need to break away from the perceptions and the myths that surround the regional content industry, say broadcasters
Synjini Nandi Mar 15, 2013 7:41 PM
With expansion of the universe post digitisation, the challenge is to create content for different segments & monetise that content, say industry experts
Synjini Nandi Mar 15, 2013 7:27 PM
When it comes to content, it’s important to embrace both long & short forms of content since they form a symbiotic relationship, say industry experts
Synjini Nandi Mar 15, 2013 7:24 PM
Content needs to be tailored acc to audience viewing habits that are unique to every market, says the Prez, World Wide Networks, Sony Pictures Television
Synjini Nandi Mar 14, 2013 7:15 PM
Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier
Synjini Nandi Mar 14, 2013 7:13 PM
The projected growth for TV is 18%, radio is 16.6%, print is 8.7% & films is 11.5%. Digital advtg is expected to grow 32.1%, as per the FICCI-KPMG report
Synjini Nandi Mar 14, 2013 7:01 PM
Comedy is growing exponentially not only on television but also outside of it, says the SVP & GM, English Entertainment of Viacom18 Media
Synjini Nandi Mar 14, 2013 6:58 PM
Robert Bakish and Sai Kumar analyse the success behind the Viacom and TV18 venture and how it has transcended the local-global barrier
Synjini Nandi Mar 13, 2013 6:11 PM
Phase I taught many lessons to policy makers & stakeholders. The spotlight now is on the need for course correction, dynamics of digital content & the roadmap
Synjini Nandi Mar 13, 2013 3:54 PM
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