Authors
Sony’s latest offering will be aired at the 8PM slot and will attempt to break the monopoly enjoyed by Balika vadhu for the past 4 years
Synjini Nandi Nov 22, 2012 6:36 PM
The 8PM weekday time slot has always been challenging for Hindi GECs. Experimentation is the key, say experts
Synjini Nandi Nov 21, 2012 9:07 PM
The Network’s Business Head Anand Chakravarthy explains more on the Network’s focus on original Indian programming to create content spike
Synjini Nandi Nov 20, 2012 7:41 PM
From launching digital apps to conducting workshops, Hindi GE channels realise that CSR is an important aspect of corporate behaviour
Synjini Nandi Nov 19, 2012 8:15 PM
After enabling appointment viewing in the youth genre, Channel V’s next quest would be to up ratings & revenue to show return on investments
Synjini Nandi Nov 19, 2012 7:16 PM
Turf war in the genre has led Hindi GECs to push creative boundaries not only in content ideas but also in presentation style and story formats
Synjini Nandi Nov 16, 2012 7:47 PM
Unlike ‘Ram Leela’, which was a finite-episode show, ‘2612’ will be a weekday daily fiction show. It will be aired at 9PM from Nov 26
Synjini Nandi Nov 16, 2012 7:20 PM
From hosting live cook-offs to showing season premieres beforehand, English GE channels are demonstrating faith in the on-ground medium
Synjini Nandi Nov 15, 2012 7:31 PM
From airing Diwali special episodes, launching contests to premiering movies, channels are going all out to light up television screens
Synjini Nandi Nov 12, 2012 3:18 AM
Reporter Synjini Nandi finds the broadcast space fascinating & bewildering as she goes about decoding the new dynamics of the industry
Synjini Nandi Nov 10, 2012 8:07 PM
After ‘Balika Vadhu’, ‘Uttaran’ is the channel’s second show to reach the 1000-episode milestone
Synjini Nandi Nov 9, 2012 6:58 PM
While there are varied reactions to the ‘missing girl’ approach, the marketing campaign for Star Plus’ new show has attracted audience & media attention
Synjini Nandi Nov 8, 2012 7:43 PM
The campaign, which is based on ‘play more rest less’ quotient, is spread across OOH, on-ground, TV, digital & merchandising
Synjini Nandi Nov 7, 2012 7:59 PM
In a bid for greater consumer connect, channels are venturing into uncharted territories by launching cafés to board games
Synjini Nandi Nov 6, 2012 8:48 PM
By airing this show on the prime time slot, the channel aims to build on its efforts to accord primacy to socially relevant and meaningful content
Synjini Nandi Nov 5, 2012 9:21 PM
As in the case of food, Indians like viewing intl content but they prefer Indian language programmes, says Keertan Adyanthaya of Fox International Channels
Synjini Nandi Nov 5, 2012 8:04 PM
The channel has allocated 40% of mktg spends for print, 15% each for radio & TV, followed by digital, BTL & OOH
Synjini Nandi Nov 2, 2012 8:23 PM
“Reach is of higher significance than viewership numbers,” says the Business Head of AXN Networks, India
Synjini Nandi Oct 31, 2012 7:15 PM
Because of the nature of the genre, same shows are available on multiple channels. What is then the best bet for these channels?
Synjini Nandi Oct 29, 2012 7:29 PM
The new show replaces ‘Pratigya’ and will compete with ‘Punar Vivah’ on Zee TV, ‘Parichay’ on Colors and ‘Bade Achhe Lagte Hain’ on Sony
Synjini Nandi Oct 26, 2012 8:49 PM
Subscription revenues will grow faster than ad revenues post digitisation, maintains Subhash Chandra, Chairman, Essel Group and ZEE
Synjini Nandi Oct 26, 2012 7:53 PM
New media marketing needs to deliver reach, brand impact and most importantly ROI, says Nick Emery, CEO, Mindshare Worldwide
Synjini Nandi Oct 25, 2012 8:55 PM
GroupM’s Vikram Sakhuja, Samsonite’s Subrata Dutta, Visa’s Uttam Nayak & Zee’s Rajesh Jejurikar in conversation
Synjini Nandi Oct 25, 2012 8:11 PM
From partnering with cable operators to launching extensive campaigns, broadcasters are going all out to educate consumers
Synjini Nandi Oct 22, 2012 7:42 PM
About 66 per cent of the content on Pogo is home-grown & acquired Indian content, says the Director, Content, South Asia, Turner Intl India
Synjini Nandi Oct 19, 2012 11:48 PM
Stressing on ‘competition’, which is a significant part of the movie, Student of the year has tied up with Tata Nano, Aircel & FedEx to launch varied contests
Synjini Nandi Oct 18, 2012 9:03 PM
The content strategy is to create topical properties with a pre-decided number of episodes
Synjini Nandi Oct 18, 2012 5:20 AM
The show will compete with ‘Yeh Rishta Kya Kehlata Hai’ on Star Plus, ‘Parvarish – Kuch Khatti Kuch Meethi’ on Sony & ‘Big Boss’ on Colors
Synjini Nandi Oct 17, 2012 7:43 PM
“Our vision is to establish UTV Stars as the ultimate destination for Bollywood,” says the ED of Youth Channels, Media Networks, Disney UTV
Synjini Nandi Oct 16, 2012 7:37 PM
A significant part of the amount would comprise marketing activities & designing content for the new edutainment channel, ZeeQ
Synjini Nandi Oct 16, 2012 7:25 PM
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