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While the stacking order of Hindi GE channels was similar, we find out how individual properties fared…
Synjini Nandi Dec 26, 2012 10:58 PM
Ashit Kukian of Radio City talks about his favourite TV character and how Soni brings a measure of seriousness to the issues addressed by the show
Synjini Nandi Dec 26, 2012 10:12 PM
The show has used TV, radio and on-ground medium to drive contests & create noise about its finale to be held in Dubai on Dec 29
Synjini Nandi Dec 24, 2012 8:10 PM
The 7PM slot is being eyed by Hindi GECs as a lead up to prime time shows, thus stretching TV viewing hours beyond the traditional prime time slot
Synjini Nandi Dec 20, 2012 6:54 PM
“Post digitisation, the scope has increased for niche channels,” says the VP, Mktg & Communication, NGC Networks & Fox Int'l Channels
Synjini Nandi Dec 20, 2012 4:46 AM
Anil Cheriyedath, Biz Director, Maxus says his favourite TV character’s grounded portrayal lends a touch of reality to the Star Plus show
Synjini Nandi Dec 19, 2012 8:00 PM
The Founder and CEO of Kyoorius Group says that design as an industry is slated to grow by 3,000 per cent in the next three to four years
Synjini Nandi Dec 19, 2012 7:58 PM
The Shekhar Kapur and AR Rahman founded social media platform took the decision following a multi-agency pitch process
Synjini Nandi Dec 19, 2012 7:27 PM
From hosting contests, conducting on-ground events to radio activations, the channel is leveraging every possible medium for the show’s promotion
Synjini Nandi Dec 19, 2012 7:26 PM
The Shekhar Kapur and AR Rahman founded social media platform took the decision following a multi-agency pitch process
Synjini Nandi Dec 18, 2012 10:39 PM
The Shekhar Kapur and AR Rahman founded social media platform took the decision following a multi-agency pitch process
Synjini Nandi Dec 18, 2012 6:17 PM
Sean Cohan, EVP, International, A+E Networks speaks on the success that History TV18 has seen at launch and the plans ahead
Synjini Nandi Dec 15, 2012 8:57 PM
TAM’s DAS exercise shows growth for niche channel viewership and points out to many more opportunities for the industry
Synjini Nandi Dec 14, 2012 7:24 PM
Along with media platforms such as television, social media and on-ground, the channel has roped in DTH as a promotional vehicle
Synjini Nandi Dec 13, 2012 7:53 PM
Hindi GECs such as Sony, Life OK & Colors have evolved their crime genre quotient to showcase real-life stories in a bid to attract new viewers
Synjini Nandi Dec 13, 2012 7:35 PM
TAM’s DAS exercise shows growth for niche channel viewership; reiterates ability for advertisers to segment better and points out to many more opportunities for the industry
Synjini Nandi Dec 13, 2012 6:16 PM
Zee, HBO, Disney, Nick are some early examples where broadcasters have made place for ad-free offerings in their business plans
Synjini Nandi Dec 12, 2012 7:43 PM
“Ram Kapoor brings the show alive, capturing the very essence of the character,” says Dhruv Jha of Lodestar UM
Synjini Nandi Dec 12, 2012 7:38 PM
With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content
Synjini Nandi Dec 11, 2012 6:49 PM
Talaash has undertaken a marketing strategy that is limited in its approach; it aims to create a deep impact, rather than have a wide reach
Synjini Nandi Dec 7, 2012 7:55 PM
The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month
Synjini Nandi Dec 7, 2012 6:58 PM
Danish Khan, VP & Head – Marketing, SET has put in his papers after a stint of 10 yrs. He is expected to join Channel V
Synjini Nandi Dec 6, 2012 7:14 PM
The two channels – HBO Defined and HBO Hits – will go on air early next year and will be available for an average subscription rate of Rs 100 per month
Synjini Nandi Dec 6, 2012 6:38 PM
The show, which is premiering on December 17, will replace the existing show ‘Kairi’, making way for fresh content
Synjini Nandi Dec 5, 2012 10:47 PM
Ambika Sharma of Pulp Strategy finds the matriarch from Colors’ show ‘Na Aana Is Des Laado’ a fascinating & strong character
Synjini Nandi Dec 5, 2012 3:53 AM
From launching an extensive outdoor campaign to undertaking varied activities on the social media space, the channel is going all out for the promotion of 'Miss Universe 2012'
Synjini Nandi Dec 3, 2012 7:03 PM
The new crime-based series will be aired on the 8PM slot, replacing fiction show ‘Iss pyaar ko kya naam doon’
Synjini Nandi Nov 28, 2012 6:18 PM
The channel banks on TV & digital to create noise about new show ‘Packed to the Rafters’; to host a web premiere days before the actual launch
Synjini Nandi Nov 27, 2012 7:37 PM
The channel has associated with Cinemax to brand all mandatory slides that are shown during movie screenings
Synjini Nandi Nov 26, 2012 7:43 PM
UTV Stars in association with Carnival Media has created ‘The India – China Music Festival 2012’ – a confluence of Chinese sound & Indian music
Synjini Nandi Nov 23, 2012 6:58 PM
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