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The year 2013 has observed the launch of about eight non-fiction shows so far, with another four to five shows in the pipeline
Synjini Nandi Jun 5, 2013 7:43 PM
Larger viewership, better GRPs and stronger monetisation avenues work in the favour of Hindi GECs as opposed to movie channels
Synjini Nandi Jun 4, 2013 9:07 AM
To ensure advertising revenues remain unaffected in the wake of the proposed 10+2 ad cap, Hindi GECs look to increasing ad rates by almost 20-30 per cent
Synjini Nandi Jun 3, 2013 4:52 PM
Reporter Synjini Nandi shares her experience navigating through the broadcast media beat as she completes one year in the industry
Synjini Nandi Jun 1, 2013 7:08 PM
The IPL playoffs comprising 3 matches fetched an average TVR of 4.4 (All India) and 4.46 (HSM), as compared to 2012 when the TVR was 5.5 (All India and HSM)
Synjini Nandi Jun 1, 2013 6:27 PM
From launching music videos on the digital platform to a strategic audio visual OOH campaign, the channel has gone all out to create buzz for the show
Synjini Nandi May 31, 2013 8:23 PM
The channel believes that in the current scenario there is already a shortage of ad inventory on GE channels, with most of them being oversold
Synjini Nandi May 31, 2013 1:53 AM
A portal, slew of apps, games and puzzles form part of the digital marketing strategy of the channel, offering users a more customised Idol experience
Synjini Nandi May 30, 2013 8:18 PM
From mktg on various channels of the network, to a pan-India OOH initiative, along with radio, print & digital, the channel is creating a lot of noise for the show
Synjini Nandi May 29, 2013 8:10 PM
June 1 will see a slew of launches – Sony’s Indian Idol Junior, Zee TV’s DID Super Moms & Colors’ Jhalak Dikhhla Jaa, along with a 3-hr special of India’s Dancing Superstar on Star Plus
Synjini Nandi May 29, 2013 7:36 PM
From launching mythology-based series, re-creating the magic of older reality shows to introducing fresh formats, Hindi GECs are leaving no stone unturned
Synjini Nandi May 28, 2013 7:17 PM
As part of the change in programming strategy, RBNL is set to introduce a social drama and a mytho drama with titles tweaked for respective markets
Synjini Nandi May 27, 2013 7:39 PM
The Hindi movie channel has strategically used the last 10 days of the Indian Premier League Season 6 to promote its comeback plan
Synjini Nandi May 24, 2013 8:17 PM
As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus clocked 234 GRPs in Week 20 of 2013, as against Sony Max’s 229 GRPs
Synjini Nandi May 24, 2013 7:18 PM
Viacom18 is all set to launch MTV Gupshup – a chat service, Vh1 Hub – a mobile content shop for intl music, and Teen Nick Mobile Game – a role playing game
Synjini Nandi May 23, 2013 8:06 PM
From increasing original content to curating special content for web & strong digital push, youth-based channels are going all out to increase viewership
Synjini Nandi May 23, 2013 7:42 PM
According to research experts, the drop is attributed to two important developments – introduction of DAS & introduction of LC1 coverage in TAM
Synjini Nandi May 22, 2013 7:44 PM
'Drive With MTV 2' will enfold live on social media platforms such as Facebook, Twitter, YouTube, Pintrest and Instagram, besides a website
Synjini Nandi May 20, 2013 8:23 PM
We are very clear on our content strategy, says the Business Head of English Channels, Star Jalsha and Jalsha Movies at STAR India
Synjini Nandi May 17, 2013 7:17 PM
As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs
Synjini Nandi May 17, 2013 4:40 AM
As per data sourced from TAM subscribers for CS 4+, HSM markets, week 19 of 2013 sees Star Plus clocking 232 GRPs, followed by Sony Max’s 224 GRPs
Synjini Nandi May 16, 2013 12:54 AM
From attracting non-traditional advertisers, licensing content to brand integrations, players in the kids space are going all out to attract ad revenues
Synjini Nandi May 14, 2013 8:19 PM
Content, appointment viewing and differentiation are significant factors that need to be paid attention to for this category, say experts
Synjini Nandi May 13, 2013 6:59 PM
Though the viewership of Marathi TV channels is second only to Tamil & Telugu markets, the ad revenue is one fourth of the Tamil market
Synjini Nandi May 10, 2013 7:49 PM
As per TAM data for CS 4+, HSM markets, Star Plus clocked 223 GRPs compared to Sony Max’s 224 GRPs in the fifth week of the IPL season
Synjini Nandi May 10, 2013 7:14 PM
The brands have associated with the new Chhota Bheem movie. The marketing has also seen Chhota Bheem visit reality shows, dance to Jumping Jhapak & host contests
Synjini Nandi May 9, 2013 8:37 PM
Prior to this, Rajadhyaksha was Programming Head of Zee Marathi. He takes over from Nikhil Sane, who is now part of the Marathi vertical of Essel Vision
Synjini Nandi May 8, 2013 7:34 PM
Kids channels are all set to woo the young viewers with an array of innovative campaigns during the crucial months of April, May and June
Synjini Nandi May 3, 2013 8:27 PM
Brands are looking at regional markets with the intent of penetrating deeper & investing in a much larger way, says the Prez & GM, Star Jalsha & Jalsha Movies
Synjini Nandi May 1, 2013 7:37 PM
Kids genre is the only category and demographic that observes an upside, says Krishna Desai, Network Head – Kids, South Asia, Turner International India
Synjini Nandi May 1, 2013 7:31 PM
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