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The industry is growing fast in India & faster in China. Asia is where the growth & future innovation will come from, says Jaideep Shergill, CEO, MSLGroup India
Synjini Nandi Jul 13, 2013 9:40 AM
On-ground launch, hoardings, digital space, experiential marketing & campus ambassadors are being aggressively used to promote the new fablet
Synjini Nandi Jul 12, 2013 8:36 AM
The channel has undertaken on-ground activations with autowalas, launched Imamogram app, as well as associated with Swipe 'MTV Slash' fablet to market the show
Synjini Nandi Jul 10, 2013 7:57 AM
Acc to data sourced from TAM subscribers for CS 4+, HSM markets, Week 26, Star Plus continues to lead the Hindi GEC space with 232 GRPs; next is Zee TV at 197 GRPs
Synjini Nandi Jul 5, 2013 9:29 AM
The production house has partnered with Mills & Boon to launch a special Lootera Collection, in sync with the romance angle of the movie; also built innovation on digital
Synjini Nandi Jul 5, 2013 9:24 AM
Increasing market size, digitisation, demand for localised content & innovative advtg opportunities are some of the significant elements egging on this trend
Synjini Nandi Jul 4, 2013 8:39 AM
The content will be available extensively across media platforms such as iTunes, Nokia Store, music streaming portals, YouTube, Twitter & Facebook
Synjini Nandi Jul 3, 2013 8:19 AM
Apart from the early and late prime time, and afternoon slots, channels have been experimenting with various other time bands to infuse freshness
Synjini Nandi Jul 2, 2013 9:06 AM
Six of the top 10 fiction shows are aired on Star Plus. As per TAM data, in Week 25 Star Plus garnered 243 GRPs. Zee TV is placed second with 209 GRPs
Synjini Nandi Jun 28, 2013 8:25 AM
Music videos, kitty parties, appearances in talent hunt shows, brand integrations - all form part of UTV Motion Pictures' mktg campaign for the film
Synjini Nandi Jun 27, 2013 8:47 AM
The 'Tung Tucking Ting' music video is being promoted across a large media spread involving radio & digital platforms as well as the 9X Media channels
Synjini Nandi Jun 26, 2013 8:00 AM
SAB TV's revamped look aims at showcasing a progressive outlook. Around 60% marketing spends are earmarked for TV promotions
Synjini Nandi Jun 24, 2013 8:14 AM
Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category
Synjini Nandi Jun 24, 2013 7:34 AM
Ramesh Deo Productions Mumbai’s ‘Parallel Journeys’ campaign for Nike Apparel has helped India secure a Bronze in the Sound Design sub-category
Synjini Nandi Jun 23, 2013 7:37 AM
A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions
Synjini Nandi Jun 22, 2013 8:34 AM
A total of five entries from India have made it to the shortlist out of the 158 shortlisted entries for Film Craft Lions
Synjini Nandi Jun 21, 2013 1:02 PM
The India-South Africa match on June 6 garnered a TVR of 1.58 (HSM) & 1.66 (All India), while India-W Indies match clocked 1.77 TVR (HSM) & 1.91 TVR (All India)
Synjini Nandi Jun 21, 2013 8:40 AM
Differentiated content, continuous programming on weekends, reality-based crime shows comprise three significant elements for the channel
Synjini Nandi Jun 20, 2013 12:15 PM
Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India
Synjini Nandi Jun 19, 2013 10:22 AM
Out of a total of 257 shortlisted entries, only one entry each from Leo Burnett Mumbai and O&M made it to the shortlist, but it was a no show for India
Synjini Nandi Jun 19, 2013 10:22 AM
Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year
Synjini Nandi Jun 19, 2013 9:01 AM
Radio Lions is yet another category where it’s been a no show for Indian agencies. The number of entries sent from India this year dropped to 23 from 55 last year
Synjini Nandi Jun 18, 2013 1:25 PM
Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist
Synjini Nandi Jun 18, 2013 10:05 AM
We do not have a pure subscription-based model & there are no plans as of now to go solo, says the MD, NGC Network India & Fox International Channels
Synjini Nandi Jun 18, 2013 10:03 AM
Leo Burnett’s Coke Studio campaign for Coca-Cola India & O&M's Super Dog Chewy campaign for Lal Pet Products make it to Media Lions shortlist
Synjini Nandi Jun 17, 2013 1:28 PM
This is one of the rare cases that a first rung Hindi general entertainment channel has garnered equal TVRs as that of a second rung Hindi GEC
Synjini Nandi Jun 14, 2013 9:50 AM
As per data sourced from TAM subscribers for CS 4+, HSM markets, Star Plus continues to lead the Hindi GEC space with 242 GRPs followed by Colors
Synjini Nandi Jun 14, 2013 9:13 AM
Though the last quarter of 2012 saw a slew of new show launches, there has been no introduction of any crime-based fiction shows till date
Synjini Nandi Jun 13, 2013 9:13 AM
From launching innovative apps on FB, organising tweet ups to live interactive games, English GECs are actively engaging viewers on the digital platform
Synjini Nandi Jun 12, 2013 12:32 AM
Sony's recent offer Maharana Pratap, along with Star Plus' to be launched Mahabharat and Zee TV's Jodha Akbar have ensured heavy presence of historical shows
Synjini Nandi Jun 10, 2013 8:48 PM
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