Authors
On Mother’s Day, HUL and NBT joined forces to roll out a ‘talking ad’ for hair-care brand Clinic Plus
Shree Lahiri May 14, 2012 8:30 PM
Sera Bangali on Star Anando honoured eminent personalities, who have made the state of Bengal proud, in a star-studded ceremony on May 11
Shree Lahiri May 12, 2012 8:29 PM
In keeping with its brand promise of ‘Go Further’, Ford India’s marketing drive is being carried out in all its showrooms across 123 cities on Sunday, May 13
Shree Lahiri May 12, 2012 8:17 PM
In a landmark move, MIB has announced new policy guidelines for empanelment of private cable and satellite TV channels for government ads released by DAVP
Shree Lahiri May 12, 2012 8:01 PM
Tata Salt celebrates the spirit of motherhood in its new ‘Desh Ka Namak’ TVC that will break nationally on Mother’s Day, May 13
Shree Lahiri May 11, 2012 8:39 PM
JCDecaux celebrated five years of its presence in India on May 4; the company got together with clients & industry officials to raise a toast
Shree Lahiri May 7, 2012 7:31 PM
Industry experts feel that the film sets out to be motivational but the integration of the brand message with the TVC is missing
Shree Lahiri May 3, 2012 8:33 PM
The Nivea Fresh Active TVC starts interestingly and demonstrates potential but falls flat as it progresses, say industry experts
Shree Lahiri May 2, 2012 11:06 PM
Internet Moguls to handle the online marketing activities of OTOAI. It will also promote and maintain the association’s website
Shree Lahiri May 1, 2012 9:00 PM
The newsroom has gone through a metamorphosis. With current media’s incessant need for speed, where does substance & accuracy stand in the priority?
Shree Lahiri Apr 30, 2012 10:14 AM
Shree Lahiri recaptures the GoaFest experience and gives a peek into the behind the scenes hard work that goes on to bring the news of the day’s happenings
Shree Lahiri Apr 28, 2012 9:25 AM
The company will use Facebook, Twitter and YouTube to design and build a digital platform for Rajasthan Royal fans across the world
Shree Lahiri Apr 25, 2012 3:40 PM
9X Group launches an international music channel, 9XO. It is the sixth music channel from the group
Shree Lahiri Apr 25, 2012 2:51 PM
Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added
Shree Lahiri Apr 23, 2012 10:18 AM
Today there are four critical dots – sound, picture, words & video; three new dots i.e. participation, mobility and being connected, need to be added
Shree Lahiri Apr 23, 2012 10:18 AM
Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking
Shree Lahiri Apr 20, 2012 10:15 AM
Jayant Murty, Director, Strategy, Media & Integrated Marketing, Asia Pacific, Intel Corp says that generosity, experience, status, utility, transparency and eco-sensitivity are the trends to consider in 360-degree thinking
Shree Lahiri Apr 20, 2012 10:15 AM
Brands have to engage in conversations with the consumer wherever they are to get their attention, says Jean-Yves Naouri, COO, Publicis Groupe
Shree Lahiri Apr 20, 2012 10:13 AM
Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’
Shree Lahiri Apr 20, 2012 10:11 AM
Advocating radical ideas, Jonathan Mildenhall, VP, Global Advertising Strategy and Creative Excellence, Coca-Cola speaks on ‘creative radicals’
Shree Lahiri Apr 20, 2012 10:11 AM
To commemorate its 25th anniversary, Santoor showcases new identity; this rebranding initiative is targeted at today’s Indian women
Shree Lahiri Apr 19, 2012 9:09 AM
Santosh Koshy joins Suvarna News 24X7 as AVP-Ad Sales. His last stint was with Neo Sports
Shree Lahiri Apr 19, 2012 8:28 AM
The strategy was to bring out just how arbitrarily and unfairly other telecom providers treat customers, shared KS Chakravarthy, NCD, Draft FCB Ulka
Shree Lahiri Apr 12, 2012 2:03 PM
After HP India’s Facebook page crossed the 100,000 fans milestone, it initiated a social co-creation project that resulted in a Facebook community song
Shree Lahiri Apr 11, 2012 4:08 PM
DS Group has got Dentsu on board to handle creative & digital initiatives for new confectionary brand, Chingles; Rs 25 cr has been put aside for ALT and BTL activities
Shree Lahiri Apr 10, 2012 9:10 AM
Ali Velshi, CNN’s chief business correspondent spoke to exchange4media about the Indian media industry, reporting styles and a host of other topics
Shree Lahiri Apr 6, 2012 8:58 AM
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
Shree Lahiri Apr 2, 2012 10:17 AM
Taking the brand proposition ahead, Kurkure’s new ad campaign banks on the idea that ‘unconventional is exciting in the bold new world’
Shree Lahiri Apr 2, 2012 10:01 AM
Ad2c has started its India operations; the announcement coincides with the company’s acquisition of MobiMasta, a mobile marketing agency
Shree Lahiri Apr 2, 2012 6:21 AM
Harping on the reality of parents aspiring to send kids to English-medium schools, this trend will continue with the next generation too, states veteran journalist Rahul Dev
Shree Lahiri Apr 2, 2012 6:08 AM
TOP STORIES
