Authors
Matiur Rahman of Prothom Alo, Bangladesh, throws light on the various factors that are holding back the media industry in his country
Shree Lahiri Aug 9, 2012 12:33 AM
The magazine, Airport India, will be launched by Airports Authority of India in September; it will be published by Trendsetter Marketing
Shree Lahiri Aug 6, 2012 8:40 PM
‘Daddy Diaries’, an initiative by Lodha’s New Cuffe Parade, reaches out to young fathers to spend quality time with their children
Shree Lahiri Aug 6, 2012 8:27 PM
The app adds a new dimension to experiential marketing campaigns and enables adding digital content to printed media
Shree Lahiri Aug 6, 2012 8:26 PM
Created by Draftfcb Ulka, the new ad for Servo shows how everything the lubricant brand from IndianOil touches comes to life
Shree Lahiri Aug 2, 2012 8:38 PM
Discovery Networks’ Rahul Johri speaks about the challenge of entering the kids’ genre as well as Discovery Kids’ strong content strategy
Shree Lahiri Aug 1, 2012 9:12 PM
Exset believes its Digital Monetisation System can change the way cable operators view digitisation
Shree Lahiri Jul 31, 2012 8:49 PM
Painting into the future and meeting expectations are mantras for success for experiential industry, says Vahid Mehrinfar of Vahid Associates
Shree Lahiri Jul 30, 2012 8:21 PM
Marketers have to work harder to get the message across, stresses Danielle Barclay of TRO Australia, who sees great opportunities in experiential
Shree Lahiri Jul 30, 2012 8:00 PM
Cross media ownership should be pro-consumer and pro-investor, says Pulak Bagchi, Vice President, Legal and Regulatory, STAR India
Shree Lahiri Jul 30, 2012 6:59 PM
Plurality of news has to be maintained, says Shantanu Bhanja, CMO, HT Media, while self-regulation can ensure that people are not misled
Shree Lahiri Jul 28, 2012 9:51 PM
The Ramp has roped in Lawman Pg 3 as the title sponsor, while Deccan Chronicle, Atelier and Barista are the other sponsors on board
Shree Lahiri Jul 26, 2012 9:16 PM
When it comes to the Olympic Games, it’s no longer about brands showing ads on TV or displaying one’s logo in the ad; it’s about ‘engaging’ the consumer
Shree Lahiri Jul 25, 2012 8:33 PM
The Chief Editor of The Daily Milap shares that Urdu papers have perfected the art of personalised approach, yet they do not attract marketers
Shree Lahiri Jul 23, 2012 6:48 PM
The COO Publishing of Lokmat shares his experience of establishing Lokmat and creating ‘New Maharashtra’, at INK 2012
Shree Lahiri Jul 23, 2012 6:43 PM
BCCL sees a huge growth market in small towns as the advertising pie moves downwards to the next tier, says Executive President Rahul Kansal
Shree Lahiri Jul 23, 2012 12:19 AM
It was a challenge to take Kerala to the rest of India, says the Chief General Manager, Marketing Advertising Sales of Malayala Manorama
Shree Lahiri Jul 23, 2012 12:17 AM
Rahul Kansal, Executive President, BCCL and Sarmad Ali, MD, Jang Group discuss the state of newspapers on both sides of the border & the striking similarities
Shree Lahiri Jul 21, 2012 10:05 PM
With the conversation moving from quantity to quality, magazines have been able to stand their ground, says Chitralekha Group’s President
Shree Lahiri Jul 20, 2012 7:51 PM
The Chairman of Pathfinder highlights how magazines have effectively helped launch and sustain brands
Shree Lahiri Jul 20, 2012 7:39 PM
Ambika Srivastava, Chairperson, ZenithOptimedia, highlights the various ways magazines have proved to be a powerful tough point for brands
Shree Lahiri Jul 20, 2012 7:12 PM
Magazines are not on the radar of investment decisions-makers. There’s a need to be present on new touch-points, say industry experts
Shree Lahiri Jul 19, 2012 10:05 PM
The TVC ‘Dosti ka No. 1 spirit’ has been created by DDB Mudra, Bangalore as part of its UB mandate
Shree Lahiri Jul 17, 2012 8:19 PM
Stepping up its activities to build a greener economy, Woodland has tied up with LinkedIn and eBay to get more people involved
Shree Lahiri Jul 11, 2012 8:07 PM
From winning Cannes Lion & Creative Abby to delivering one of the most talked about campaigns in IPL-5, what made ‘Shubh Aarambh’ a sweet deal for Cadbury
Shree Lahiri Jul 10, 2012 8:15 PM
With TV becoming a ‘tamasha’ in its quest for TRPs and to get eyeballs, industry experts wonder whether it is time to rewrite media laws
Shree Lahiri Jul 7, 2012 8:33 PM
Top bloggers from 20 nations will write posts and produce a daily show throughout the London Olympic Games using Samsung products
Shree Lahiri Jul 6, 2012 8:30 PM
Canon has witnessed growth of 60 per cent in emerging markets, while top cities have grown 15 per cent, says Alok Bharadwaj, Sr VP, Marketing, Canon India
Shree Lahiri Jul 2, 2012 7:00 PM
The task ahead for Bihar is to awaken its people’s potential & re-branding ‘Bihari’ to enterprise and determination, says Dheeraj Sinha
Shree Lahiri Jun 30, 2012 8:29 PM
A closer look at why Indian creative professionals need to increasingly employ humour as an ad tool
Shree Lahiri Jun 29, 2012 8:45 PM
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