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Resilient in the face of challenges, emerging markets of India today have become a force marketers cannot afford to ignore
Shree Lahiri Jun 29, 2012 7:00 PM
J&J’s brand Clean & Clear is inviting artists to come up with whacky videos depicting a girl waking up her best friend in a unique manner
Shree Lahiri Jun 28, 2012 8:54 PM
Bihar is shedding its backward tag and increasingly getting the thumbs up from marketers, who feel they can no longer ignore the potential the state offers
Shree Lahiri Jun 28, 2012 7:55 PM
Industry experts are eager to chart a success path for Bihar and want people at the bottom of the pyramid to participate in that success
Shree Lahiri Jun 28, 2012 7:09 PM
Radio broadcasters talk to exchange4media about the numerous bottlenecks in the way of a successful Radio Phase III migration
Shree Lahiri Jun 27, 2012 2:58 AM
The winning Genpact-Reckitt Benckiser team talks about their victory and how they plan to prepare for the next round
Shree Lahiri Jun 25, 2012 8:57 PM
Ritesh Malik, MD, Creative Thinks Media says that while the radio ad business is pegged at about Rs 1,100 cr -1,200 cr, slowdown is impacting ad revenues
Shree Lahiri Jun 25, 2012 8:55 PM
Real India Conclave is an attempt by Jagran and exchange4media to focus on emerging markets, where ‘real’ India is experiencing growth
Shree Lahiri Jun 25, 2012 8:07 PM
Misra, Rediffusion’s Ex Prez, has joined hands with New York-based Chetan Mangat to launch, what they claim to be, India’s first design and communication crowdsourcing platform
Shree Lahiri Jun 21, 2012 9:37 PM
The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities
Shree Lahiri Jun 7, 2012 8:28 PM
The agency has won Payworld’s creative mandate; marketing budget is pegged at Rs 14 cr, most of which will be spent on digital & BTL activities
Shree Lahiri Jun 7, 2012 8:28 PM
Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)
Shree Lahiri Jun 6, 2012 8:57 PM
Senior-level appointments at Infinity Advertising; Kunjan Verma joins as Creative Director (Copy) and Avijit Sen as Creative Vice President (Art)
Shree Lahiri Jun 6, 2012 8:57 PM
Established and new travel companies have undertaken aggressive marketing routes to ensure business sustenance and growth
Shree Lahiri Jun 5, 2012 8:08 PM
Pradeep Guha, the newly-elected Chairman of AFAA, shares the action plan for Asia as well as the issues that the advertising body will focus on
Shree Lahiri Jun 2, 2012 7:53 PM
The TVC, created by Contract Advertising, shows how trees are cut to generate newsprint for newspapers; it encourages readers to read news online
Shree Lahiri May 30, 2012 2:24 AM
Exchange4media explores the mileage brand Nokia gets out of associating with the winning IPL team – Kolkata Knight Riders
Shree Lahiri May 29, 2012 8:57 PM
Kurkure and Talenthouse launch ‘Design &Win’ contest, wherein consumers get a chance to design Kurkure’s Diwali gift boxes
Shree Lahiri May 28, 2012 7:49 PM
exchange4media’s Shree Lahiri takes up two recent headlines that will have far-reaching impact in the hype-driven and media-led times that we live in
Shree Lahiri May 26, 2012 7:26 PM
Sony has earmarked Rs 50 cr for its Cyber-shot H Series campaign. However, its TVC falls short of rising above the ordinary
Shree Lahiri May 24, 2012 2:39 AM
The agency will redesign the logo and work on a fresh brand positioning for Slotco
Shree Lahiri May 23, 2012 9:24 PM
Regional channels are more profitable and the economy of scale is helpful for a group entity to be viable in the long run, says Kartikeya Sharma
Shree Lahiri May 23, 2012 9:16 PM
Digital Law & Kenneth has roped in Chagas Ferdinando as ACD; he believes in creating a seamless user experience no matter how one engaged with one’s target audience
Shree Lahiri May 23, 2012 6:54 PM
The agency will redesign the logo and work on a fresh brand positioning for Slotco
Shree Lahiri May 23, 2012 2:31 AM
Conceptualised & executed by Hakuhodo Percept, the new TVC is based on the new projector series wherein one can share what has been captured instantly
Shree Lahiri May 21, 2012 7:34 PM
With BMW and Lufthansa accounts in its kitty, German agency Liquid Campaign is now gearing up for a robust presence in the Indian market
Shree Lahiri May 18, 2012 7:07 PM
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
Shree Lahiri May 17, 2012 9:46 PM
“Such an initiative brings sharper focus and puts more energy behind editorial ideas & concepts,” said Shekhar Gupta, Editor-in-Chief, The Indian Express
Shree Lahiri May 17, 2012 9:46 PM
The company’s AR initiative brings to life the ‘devil and insurance agent’ – the latest TVC characters. It pushes people to protect themselves by fighting the devil
Shree Lahiri May 15, 2012 8:48 PM
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