Authors
In his new role, Nilesh Thakkar will be reporting to Clifford Perreira, Director and Network Revenue Head.
Shree Lahiri Dec 14, 2011 7:48 AM
In his new role, Nilesh Thakkar will be reporting to Clifford Perreira, Director and Network Revenue Head.
Shree Lahiri Dec 14, 2011 7:31 AM
It was a case of switching to the other side of the table, as Vivek Sabharwal himself admitted. Sabharwal has moved on from being Communications Director at LinOpinion, Delhi, and has now joined Woodland Worldwide as Head of PR and Events.
Shree Lahiri Dec 12, 2011 8:49 AM
The formal launch of Deccan Herald’s Delhi edition took place with a lot of fanfare at an event in the Capital on December 11, 2011.
Shree Lahiri Dec 12, 2011 7:21 AM
Internet Moguls will handle search engine & social media activation for TradusADS, a venture by ibibo, one of the largest e-commerce sites in India.
Shree Lahiri Dec 9, 2011 7:32 AM
In conversation with exchange4media, Rajesh Ramakrishnan, the newly-appointed Marketing Head of HT, shares what this new role means to him.
Shree Lahiri Dec 8, 2011 7:25 AM
Mid Day Chief informed staff that decision has been taken due by prolonged losses that the company had incurred on these two editions
Shree Lahiri Dec 6, 2011 8:25 AM
Aidem Ventures has been appointed as the media representative for The Economist online business in India to strengthen its presence in the Indian market.
Shree Lahiri Nov 29, 2011 8:03 AM
The agency will handle media planning and buying across all media for SuperMax. The account was won in a multi-agency pitch conducted earlier this month.
Shree Lahiri Nov 29, 2011 7:59 AM
Vidur Vyas, Marketing Director, PepsiCo – Foods, narrated the entire saga of how Quaker Oats created a category for oats that was non-existent in the country at the Pitch CMO Summit 2011, presented by Jagran Group.
Shree Lahiri Nov 29, 2011 7:41 AM
Decency in Advertising – the Sensible, Sensational, Sexy – where to draw the line?; Honesty and Truthfulness in Advertising – Defining the Black and White and Dealing with the Grey and F&B Advertising – promoting processed foods, nutrition or obesity were discussed at length at a seminar organised by ASCI.
Shree Lahiri Nov 18, 2011 8:39 AM
In a move to strengthen self regulations of advertising content in India, ASCI is reaching out to other regulatory authorities and is organising a conference in Delhi on November 17, 2011.
Shree Lahiri Nov 10, 2011 8:36 AM
AdAsia 2011 was a huge learning experience and exchange4media has put together 10 key takeaways from the mega event for those who could not make it to the congress.
Shree Lahiri Nov 7, 2011 8:16 AM
Shree Lahiri has had a full week attending all three days of AdAsia 2011 and finds the takeaways from the congress priceless. Here is her account and summation of the key points of the mega event...
Shree Lahiri Nov 5, 2011 8:49 AM
The session on ‘Marketing to Women Speakers’ saw speakers Abheek Singhi, BCG India and Yeonhee Kim, BCG Korea, decipher the complexities and the uniqueness of marketing to women…
Shree Lahiri Nov 4, 2011 12:17 PM
“In marketing, a revolution is going on. The language ‘new’ doesn’t exist, it’s been replaced by ‘NOW’. It’s time to give the power to the people,” urged Robert Senior, Creative Chairman, Saatchi & Saatchi, while speaking on ‘The Pursuit of Big Ideas in the Age of Now’.
Shree Lahiri Nov 4, 2011 12:16 PM
There have been some senior level changes at ABP Group. Sabyasachi Ghosh has been made VP - Bengali Magazines. He was earlier VP - Ad Sales, Dailies. Taking over from him as VP – Ad Sales, Dailies is Chandan Majumdar. He was earlier VP Finance & IT.
Shree Lahiri Nov 4, 2011 9:39 AM
The session on ‘Acts, not Ads’ saw Chris Thomas, BBDO India and Simon Bond, BBDO Proximity Worldwide highlight how in today’s evolving media landscape, ad messages have led to big social acts or movements that again can bring about and drive social changes.
Shree Lahiri Nov 3, 2011 9:28 AM
It was yet another full day of sessions, networking and debates at AdAsia 2011. Team Vietnam set the mood for the evening and had nearly all present to don the typical Vietnamese hat…
Shree Lahiri Nov 3, 2011 9:25 AM
Till some years ago, chat rooms were ‘the’ social networking platforms. Today, it is Twitter and Facebook. So where will netizens move to from here? This was discussed at length by a panel comprising Kate Day, Arvind Rajan and Earl Wilkinson, and moderated by Rishad Tobaccowala.
Shree Lahiri Nov 2, 2011 11:37 AM
“There’s going to be no offline and online… seize the opportunity.” This was urged by Nikesh Arora, Senior VP and Chief Business Officer, Google, who spoke about ‘Conversation as a Route to Driving Certainty’.
Shree Lahiri Nov 2, 2011 11:24 AM
Internet Moguls has been assigned the social marketing duties of the Chhattisgarh Tourism Board. Confirming the win, Avijit Arya, CEO & Founder, Internet Moguls said, “This is our first government social media account”, and added that it was their knowledge and expertise in the travel and hospitality sector that gave them the edge over others competing for the business.
Shree Lahiri Oct 18, 2011 8:37 AM
V Ramani, Co-founder and Vice Chairman of Ignitee, and Harminder K Datta former Chief Strategy Officer of the company, have joined hands to launch new media consultancy firm, Parietal Innovative Solutions, which is being formally launched today.
Shree Lahiri Oct 17, 2011 10:08 AM
B2B publishing as well as multi-platform publishing were discussed at length on Day 2 of the 38th FIPP World Magazine Congress. Industry experts talked about how to keep the community engaged in a 360 degree environment besides building successful business models...
Shree Lahiri Oct 13, 2011 9:28 AM
It is always a struggle for advertisers to engage their audience in an entertaining and effective way. The session on ‘What advertisers want from magazine media’, saw some industry leaders discussing how creativity drove effectiveness and stressed how magazines needed to take numbers, put a value to them, and monetize them.
Shree Lahiri Oct 13, 2011 9:16 AM
Leading editors from around the world spoke at length on how social media was being successfully leveraged by magazine brands in two insightful sessions on ‘The social media phenomenon, how magazines can benefit’ and ‘Magazine media innovation in a 360 degree environment’ at the 38th FIPP World Magazine Congress.
Shree Lahiri Oct 12, 2011 8:32 AM
MediaVest Worldwide has been assigned the media planning and buying duties of education company Zee Learn on the back of a multi-agency pitch. The account size is pegged in the region of Rs 20 crore.
Shree Lahiri Oct 10, 2011 10:56 AM
With this, Hindi daily Aaj Samaj has accomplished its plans to cover the entire state of Haryana with customised editions for each of the 21 districts. The newspaper is priced at Rs 3 across the state.
Shree Lahiri Sep 28, 2011 8:47 AM
The unique theme at AdAsia 2011 dissects the changing shifts in the business world. In line with this theme of ‘Uncertainty’ the speakers at the congress have given their own take on how this is impacting the advertising paradigms globally, and especially in Asia.
Shree Lahiri Sep 15, 2011 8:50 AM
Shankar. B, who had recently moved on from Ignitee Digital Solutions after a close to two-year stint, has joined Fourth Dimension Media Solutions Pvt Ltd as Chief Executive Officer.
Shree Lahiri Sep 14, 2011 10:22 AM
TOP STORIES
