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Mother Diary uses a mix of TV, social media & BTL activities for its new campaign as it moves from the health peg to touch an emotional chord
Shree Lahiri Oct 30, 2012 8:20 PM
While the brand is looking to reposition itself as a fragrance expert, industry experts feel the TVC doesn’t have a long shelf life
Shree Lahiri Oct 20, 2012 9:00 PM
Indiatimes Shopping, Crazeal & beStylish are banking on a mix of deals, product line-up & innovation to boost sales in the festive season
Shree Lahiri Oct 18, 2012 8:35 PM
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
Shree Lahiri Oct 16, 2012 8:16 PM
The win comes on the back of a multi-agency pitch that saw participation from about 5-6 agencies. ZO recently won the media mandate of Jabong
Shree Lahiri Oct 16, 2012 8:16 PM
While Videocon has a marketing budget of Rs 100 crore for the festive season, Kelvinator is eyeing a 35-40 per cent CAGR over last year
Shree Lahiri Oct 15, 2012 8:52 PM
PHD Chambers of Commerce’s Sandeep Marwah traces the growth of media and how it has emerged as an effective platform for advertisers over the years
Shree Lahiri Oct 6, 2012 11:05 PM
Harneet Singh Rajpal, VP – Marketing, Domino’s Pizza India talks about the company's new positioning to create ‘consumer delight’
Shree Lahiri Oct 3, 2012 1:44 AM
Cricketer Yuvraj Singh’s remarkable comeback on and off the field adds credence to Birla Sun Life Insurance’s latest ad
Shree Lahiri Sep 18, 2012 8:30 PM
The Airtel Head of Emerging Business talks about the tremendous opportunity in the m-advertising space & the need for brands to exploit the same
Shree Lahiri Sep 18, 2012 8:27 PM
The BMW 3 Series campaign integrates TV, print, digital & OOH advertising with mall activations, road shows and dealership events
Shree Lahiri Sep 13, 2012 10:57 PM
The brand had called for a pitch in mid August; it saw participation from six agencies
Shree Lahiri Sep 13, 2012 12:45 AM
Conceptualised by Bates Kolkata, the ‘Sab sahe mast rahe’ campaign uses a mix of TV, OOH, digital & radio to convey the message of stability & strength
Shree Lahiri Sep 12, 2012 10:07 PM
Retail push, youth TG focus, and looking at the tier II & tier III mkts are cornerstones of the rebranding strategy
Shree Lahiri Sep 10, 2012 8:47 PM
Creating efficient models to increase reach, driving loyalty & building trust are challenges that need to addressed immediately, say experts
Shree Lahiri Sep 6, 2012 9:03 PM
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Shree Lahiri Sep 5, 2012 10:56 PM
The agency has bagged the creative mandate for Wockhardt, post a multi-agency pitch
Shree Lahiri Sep 5, 2012 8:08 PM
Market spend of Rs 1 cr has been earmarked for Teacher’s Touch, an on-going initiative created by Out of the Box for Presidium & Mother’s Pride
Shree Lahiri Sep 5, 2012 8:05 PM
Sudhir Chaudhary of Zee News, Manish Jha of Maurya TV & Chetan Sharma on the national vs. regional channels debate
Shree Lahiri Sep 3, 2012 9:20 PM
The best thing about Indian journalism is the willingness to ask challenging questions to public figures, says Alan Quartly of BBC News
Shree Lahiri Sep 3, 2012 7:40 PM
While e-commerce business is growing, there isn’t much brand imagery, feel industry experts
Shree Lahiri Aug 31, 2012 7:28 PM
Today brands are latching on to films for greater visibility, experts point out some pitfalls to avoid while devising branding plans
Shree Lahiri Aug 30, 2012 8:29 PM
The multi-media campaign created by Triton adopts a contrarian stance & presents the debate show’s host Tim Sebastian as a ‘rabble rouser’
Shree Lahiri Aug 29, 2012 6:19 PM
Ashish Bagga, CEO, India Today Group talks about the strategic thinking behind Headlines Today’s growth graph
Shree Lahiri Aug 27, 2012 8:11 PM
Over 400 entries have been received for the exchange4media News Broadcasting Awards (ENBA) 2012. The final round of judging took place on August 24
Shree Lahiri Aug 25, 2012 9:24 PM
The digital medium is a great storytelling platform for a beauty brand, says Manashi Guha of L'Oréal Paris
Shree Lahiri Aug 23, 2012 8:32 PM
BrunchQ, the quarterly brand extension of HT’s lifestyle supplement Brunch, has sharpened its focus to help readers in their ‘Quest for Good Life’
Shree Lahiri Aug 22, 2012 10:37 PM
National days such as Republic Day & I-Day have turned out to be bonanza time for consumers. But what is the brand rub-off here?
Shree Lahiri Aug 14, 2012 8:02 PM
IIM Bangalore’s Prof Rishikesha T Krishnan highlights the challenges that print media faces and how it can integrate Internet into its business strategy
Shree Lahiri Aug 10, 2012 7:21 PM
Pakistan has a thriving media environment and is witnessing a parallel FMCG economy with MNCs like Nestle, Unilever, etc., says Javed Jabbar
Shree Lahiri Aug 9, 2012 11:55 PM
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