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Delhi to soon get a new English broadsheet. Durbar Ganguly, Former Head of The Pioneer Group is the promoter; it will be launched in last week of April
Shree Lahiri Mar 27, 2012 8:48 AM
Brands are ideas that exist in minds. The role of advertising is to plant that idea, which then needs to be converted into sales, say experts
Shree Lahiri Mar 6, 2012 7:38 AM
GoaFest 2012 will focus on ‘Ideas for impacting the full circle’. The Abbys this year will have provision for Grand Prix in all the nine verticals
Shree Lahiri Mar 5, 2012 9:46 AM
When it comes to marketing political parties, it’s a complex issue, feel experts, since it involves, people and ideologies, and those can’t be compromised
Shree Lahiri Mar 5, 2012 7:14 AM
Marketing a brand is all about solving a problem as interestingly as possible after carefully understanding the needs of the customer, says Balki
Shree Lahiri Mar 5, 2012 7:08 AM
Brands are going that extra mile to engage consumers; marketers are developing strategies – encouraging people to participate in brand evolution
Shree Lahiri Mar 1, 2012 3:45 PM
With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online
Shree Lahiri Feb 29, 2012 9:41 AM
With a new look and feel, the website is aimed at fulfilling all the aspirations of Hindi readers online
Shree Lahiri Feb 29, 2012 9:41 AM
The Cadbury Mishti Shera Srishti initiative of ABP Group & Cadbury India blended regional flavours with a universal concept for greater brand connect
Shree Lahiri Feb 15, 2012 8:50 AM
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Shree Lahiri Feb 8, 2012 7:22 AM
Sakal Media Group has undergone top-level reshuffling, with Jaisurya Das appointed as COO, while Shailesh Amonkar is the new CMO
Shree Lahiri Feb 8, 2012 7:22 AM
For the first time, an international series is premiering in India four days ahead of its launch in the US. A massive promo blitz gets underway from Feb 7
Shree Lahiri Feb 6, 2012 9:24 AM
In the wake of a multi-agency pitch, Al Jazeera has assigned its media mandate to Motivator, while Ogilvy has bagged the creative duties
Shree Lahiri Jan 31, 2012 7:17 AM
India News is expanding its channel bouquet. Next in line are news channel launches in Madhya Pradesh and Chhattisgarh in March 2012
Shree Lahiri Jan 20, 2012 9:40 AM
CyberMedia has reorganised its ICT and SMG group under four units. These four units and shared services will be headed by Hoshie Ghaswalla
Shree Lahiri Jan 18, 2012 7:28 AM
The Pioneer’s J Gopikrishnan and CNBC-TV18’s Udayan Mukherjee were adjudged Journalist of the Year at the 5th Ramnath Goenka Awards
Shree Lahiri Jan 17, 2012 11:09 AM
Flash mobs are emerging as an alternate marketing tool for creating a buzz around brands and building consumer connect
Shree Lahiri Jan 17, 2012 8:36 AM
Maybelline has embarked on a unique digital campaign for its new product, the BB Cream. Over 5 million people have become part of this viral campaign
Shree Lahiri Jan 16, 2012 9:13 AM
Kaustuv Chatterji has been roped in as Head of Marketing at IMCL, the digital arm of Dainik Bhaskar
Shree Lahiri Jan 16, 2012 7:41 AM
Justice Markandey Katju has come out strongly against Urdu language being ignored in modern India in his book ‘Justice with Urdu’
Shree Lahiri Jan 16, 2012 7:40 AM
Media Transasia has brought on board Monica Kubba as National Sales Head for men’s magazine – Maxim
Shree Lahiri Jan 11, 2012 7:30 AM
Vineet Singh Hukmani, MD, Radio One, speaks exclusively to e4m on the station’s plans to tap the up-market listener base with revamped content
Shree Lahiri Jan 10, 2012 10:00 AM
Sandeep Bamzai replaces Bharat Bhushan, who had quit as Editor of Mail Today in December 2011
Shree Lahiri Jan 6, 2012 7:21 AM
“It’s a tabloid for the global Indian,” says Sanjiv Agarwal, publisher and editor.
Shree Lahiri Jan 4, 2012 8:08 AM
Apps are gaining popularity among brands to build greater connect with the youth. IndiaONE has become the No. 1 paid app in the entertainment category.
Shree Lahiri Dec 29, 2011 10:11 AM
Flash mobs are igniting the imagination of corporate India, taking the activity from on ground to digital and are finding viral synergies.
Shree Lahiri Dec 29, 2011 10:01 AM
With 50 new vehicles lined up for launch during Auto Expo 2012, car makers are looking to further strengthen their foothold in the Indian market.
Shree Lahiri Dec 22, 2011 7:40 AM
Rahul Thappa, hitherto the COO, has resigned from the company. The Editor of Mail Today, Bharat Bhushan, too, has put in his papers.
Shree Lahiri Dec 20, 2011 7:17 AM
Sneha Rajani, Senior EVP and Business Head, Sony Entertainment Television, speaks to exchange4media about the ‘KBC’ experience this season.
Shree Lahiri Dec 19, 2011 10:11 AM
As the Capital turns 100, Hindustan Times has embarked on a series of initiatives to celebrate New Delhi’s centenary.
Shree Lahiri Dec 16, 2011 7:34 AM
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