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As Panasonic ups its spends to Rs 100 crore, it has decided to put 50 pc on TV and has lined up aggressive festive plans. Dentsu Communications and Hakuhodo Percept are the creative agencies, while the media duties are handled by Allied Media.
Shree Lahiri Sep 13, 2011 8:53 AM
Focus 2011, the 5th global summit on media and entertainment in India, organised by Assocham, got off to a start in the National Capital on a day of heavy rains. Speakers at the day-long seminar put the spotlight on the transition from Analogue to Digitisation and the key challenges in this transition.
Shree Lahiri Sep 10, 2011 9:48 AM
AdAsia, which has returned to India after eight years, has put together some of the most high-profile speakers of the industry, from across the globe. The content promises for AdAsia 2011 to be bigger and better than any AdAsia of recent years.
Shree Lahiri Sep 9, 2011 10:11 AM
Backed by a rich career of 17 years in HR, Rajendra Mehta joined Zee Entertainment Enterprise Ltd as Executive Vice President Human Resources on September 1, 2011. He moves from Jindal ITF.
Shree Lahiri Sep 7, 2011 2:35 PM
Mahindra & Mahindra has announced its association with Buddh International Circuit (BIC) to provide official intervention vehicles for all motorsports at the circuit, including Formula1 racing in India.
Shree Lahiri Sep 6, 2011 10:14 AM
Over the last three months, BEI Confluence has been winning large and prestigious brands across the country. Added to the agency’s kitty are accounts like Balmer Lawrie’s Balmerol, Blue Hill Logistics’ super luxury road travel business, Dr Oetker’s Vitalis Muesli, Nippo Batteries and Torches, Radiohms Agencies Ltd, CleanBold Power Erazer...
Shree Lahiri Sep 6, 2011 10:12 AM
While Airtel officials say this campaign was given as a one-off to Taproot India, Airtel’s latest commercial created by the agency is generating quite a buzz across the country by playing on the ‘friendship’ factor. Airtel’s Mohit Beotra and Taproot’s Agnello Dias share what went into making of this much talked about ad...
Shree Lahiri Sep 6, 2011 9:33 AM
Calling it quits after 16 long years, is G Krishnan, Executive Director and CEO of TV Today Network, that runs a number of news channels like Aaj Tak, Headlines Today, Delhi Aaj Tak and Tej. His rich experience spans over 25 years and he was actually involved in launching Aaj Tak, which grew to be popular from the word go.
Shree Lahiri Sep 2, 2011 8:46 AM
Expanding their client base, PR agency Genesis Burson-Marsteller has been steadily winning new businesses. Sharing details on the new wins, an upbeat Prema Sagar, Principal and Founder, Genesis Burson-Marsteller, says, “Obviously, the industry is still looking good, it’s vibrant, growing and doing well.”
Shree Lahiri Aug 17, 2011 9:58 AM
JUST TRAVEL@9 PM is a dedicated travel band launched by TLC. With this, the channel has etched out a robust strategy to grow the category, which will deliver the ultimate in travel experiences the world has to offer. JUST TRAVEL@9 PM will feature exotic locales with global and Indian travel personalities and experts.
Shree Lahiri Aug 17, 2011 9:00 AM
NDTV has seen some top level changes with Vikram Chandra taking charge as CEO of NDTV Group, while KVL Narayan Rao has been appointed as Executive Vice Chairperson. Chandra speaks to e4m on the way ahead...
Shree Lahiri Aug 1, 2011 10:47 AM
Sajal Mukherjee, a veteran in the media industry, has joined Emami Ltd as Vice President - Media. He brings with him three decades of experience in the industry.
Shree Lahiri Aug 1, 2011 8:26 AM
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