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Specialised services, innovative approach & new media can help create a strong clientele for ‘not so big ad agencies’, feel industry leaders
Saloni Surti Sep 24, 2012 7:46 PM
“RJ Darius’ style of engaging is different and it helps me unwind,” says Vaishali Verma of Lodestar UM
Saloni Surti Sep 21, 2012 9:48 PM
Launched across 20,000 spots across the nation, the drive is aimed at encompassing a larger TG under the tag of ‘people in action’
Saloni Surti Sep 20, 2012 8:03 PM
With green campaigns, first-hand accounts of big pandals, aerial view of visarjan, radio players bring in unique initiatives to mark Ganesh Chaturthi
Saloni Surti Sep 18, 2012 11:06 PM
The app has been designed by the in-house tech team. Apps for Java and Blackberry are in the pipeline
Saloni Surti Sep 17, 2012 7:10 PM
RJ Malishka takes on the establishment in her own witty style & focusses on real situations without malice, says PM Balakrishna of Allied Media
Saloni Surti Sep 14, 2012 7:20 PM
Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI
Saloni Surti Sep 14, 2012 7:18 PM
The new offering will help Indian businesses optimise the mobile user experience, says Google
Saloni Surti Sep 13, 2012 8:22 PM
In the milieu of bollywoodisation of content, Misra speaks on his experience of reviving storytelling on FM radio
Saloni Surti Sep 13, 2012 7:58 PM
Focus to also be on ad outstanding control, brand building of radio and setting up a full-time copyright board, decides radio industry body AROI
Saloni Surti Sep 13, 2012 6:55 PM
While the one-hour primetime show begins & ends with commercial messages, it does not have ads in the course of the show
Saloni Surti Sep 10, 2012 8:28 PM
Sarvanan Mudaliar of Carat Media speaks to exchange4media on his favourite RJ and what makes him click
Saloni Surti Sep 7, 2012 9:07 PM
As per the partnership, two-minute capsules of CNBC’s show ‘Informed Investors’ will be played on Radio Whiskey
Saloni Surti Sep 6, 2012 9:08 PM
The company has developed a Facebook app to promote its township project ‘La Montana’, which is based on Mediterranean lifestyle of Spain
Saloni Surti Sep 5, 2012 7:29 PM
Reporter Saloni Surti shares the myriad thoughts that are crossing her mind in her journey to being a journalist, and the enthusiasm is infectious
Saloni Surti Sep 1, 2012 8:11 PM
The ‘Made in Japan’ tag stands for quality, ‘Made in China’ is synonymous with low price, but ‘Made in India’ has yet to create its USP, say experts
Saloni Surti Aug 30, 2012 8:02 PM
The arrival of business analytics has changed market investment decisions. Overall, delivering the R in ROI is very difficult now, say market experts
Saloni Surti Aug 28, 2012 10:54 PM
Change is the only constant in business & anticipating those changes is key to survival, shared the Chairman of Bajaj Auto
Saloni Surti Aug 28, 2012 7:39 PM
While retailers & manufacturers follow supply driven segmentation, shoppers view channels from a convenience point of view, says Carlos Olmos of Coca-Cola, Eurasia & Africa
Saloni Surti Aug 28, 2012 3:06 AM
Specialised content, easy accessibility and wide reach makes web radio an ideal medium to tap the young generation
Saloni Surti Aug 27, 2012 3:04 AM
Radio players take the social media route; design customised content and activities to interact with target audiences
Saloni Surti Aug 17, 2012 8:10 PM
Nihalani is the new Cluster Head, Mumbai at the company; she replaces Anirban Sengupta
Saloni Surti Aug 9, 2012 2:25 AM
Nihalani is the new Cluster Head, Mumbai at the company; she replaces Anirban Sengupta
Saloni Surti Aug 9, 2012 2:23 AM
Yang Communications, a Saints & Warriors company, has won the business on the back of a multi-agency pitch process
Saloni Surti Aug 7, 2012 8:33 PM
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