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Designed by BrandAppZ, the app helps users look up show time, trailers, synopsis and much more
Saloni Surti Nov 1, 2012 9:23 PM
One cannot create a successful campaign from day one, but can systematically work towards it, says the Founder & CEO of MindShift Interactive
Saloni Surti Oct 31, 2012 7:54 PM
Any progressive brand manager has radio in the media mix because of its intrinsic strength, says the VP & Head – Marketing, Radio City
Saloni Surti Oct 29, 2012 8:48 PM
RJs Suren and Meera are spontaneous, have good humour and the ability to keep it crisp, says Preeti Nair, Director, Curry Nation
Saloni Surti Oct 26, 2012 7:43 PM
Sheldon Monteiro, CTO, SapientNitro stresses that data has to be leveraged to create customer response, deliver result & gain trust
Saloni Surti Oct 25, 2012 8:15 PM
Uday Shankar, CEO, STAR India feels deeper understanding of consumers & recognition of talent can help broadcasters evolve
Saloni Surti Oct 25, 2012 8:10 PM
ICICI Prudential Child Plan initiates an extensive pan India ‘Education ka gift’ campaign on radio in tune with the brand’s TVCs
Saloni Surti Oct 22, 2012 3:51 AM
Sarthak brings passion to his shows. He has the power to keep the audience tuned in till the end, says Anindya Ray, VP, Lodestar UM
Saloni Surti Oct 19, 2012 9:42 PM
A digital campaign should be engaging, with a sharp revenue focus, says Sundeep Kapur, Digital Evangelist, NCR Corp
Saloni Surti Oct 19, 2012 7:31 PM
While some experts say that the video does not make them look at Facebook differently, others feel it is beyond a traditional campaign
Saloni Surti Oct 18, 2012 8:28 PM
FM channels have planned special programming, on-ground tie-ups and interactive initiatives to connect with the listeners and lure advertisers
Saloni Surti Oct 17, 2012 8:12 PM
Monster has launched a Facebook app to give fans a chance to showcase their social media skills and be part of Marussia F1 Team at the Indian Grand Prix
Saloni Surti Oct 15, 2012 7:47 PM
The hosts of ‘Hi Delhi’ on Radio Mirchi, Delhi entertain with upfront, funny & amusing content, says Ravi Srivastava of Vivaki Exchange
Saloni Surti Oct 12, 2012 8:43 PM
Creating content smartly and concentrating on value, not visits can help brands achieve digital goals, say industry gurus
Saloni Surti Oct 12, 2012 7:24 PM
Entrepreneurs need to educate themselves in digital and new media to understand its reach and power, say experts
Saloni Surti Oct 11, 2012 7:13 PM
The ‘Kyun eBay ke bare mein nahi suna’ TV ad aims to give people a view of the value deals available on eBay this Diwali
Saloni Surti Oct 11, 2012 7:10 PM
Big FM and Total Oil India’s joint campaign is spread across 21 cities and will conclude with the Total Quartz Safety Run in November
Saloni Surti Oct 11, 2012 1:26 AM
Indian brands can piggyback on the Gangnam wave; however they should do it intelligently rather than force a brand fit, feel digital experts
Saloni Surti Oct 9, 2012 7:59 PM
These advertisements not only promote and incorrect notion, but unknowingly create stereotypes about the evolving women in the country
Saloni Surti Oct 6, 2012 8:48 PM
RJ Fali has in-depth knowledge of music & has a no-nonsense attitude, says Tinaz Daruwalla of Omnicom Media Group
Saloni Surti Oct 5, 2012 1:08 AM
The radio channel to host live concerts and music gigs across the country. First concert to take place in Delhi NCR on October 13
Saloni Surti Oct 4, 2012 2:14 AM
The CEO of Radio City speaks about the maturing radio industry, need of a content complaints mechanism & plans of AROI
Saloni Surti Oct 3, 2012 7:37 PM
To create a personalised experience for its Keratinology range, Sunsilk launches virtual hair studio across digital platforms
Saloni Surti Oct 1, 2012 7:27 PM
The e-commerce site has been set up as a fine food solution for the upscale urban household and is currently operational in Mumbai
Saloni Surti Oct 1, 2012 4:17 AM
RJ Renu’s style of presentation, voice modulation & music selection helps me relax, says Anil Cheriyedath of Maxus
Saloni Surti Sep 28, 2012 9:49 PM
The strategy brings in a breath of fresh air in terms of content & helps terrestrial radio break free from geographical boundaries
Saloni Surti Sep 27, 2012 7:22 PM
Google has launched Google for Entrepreneurs, an umbrella for all its programmes supporting start-ups & budding entrepreneurs
Saloni Surti Sep 27, 2012 3:58 AM
The Jt CEO of Social Wavelength explains how brands can reach 75% of their Facebook fans from the otherwise average of 16%
Saloni Surti Sep 26, 2012 8:24 PM
Digital will help us develop a second screen to engage audiences while they are watching TV or are at work or on the road, says ICC’s Jon Long
Saloni Surti Sep 26, 2012 7:32 PM
Nirvana’s services such as encoding, transcoding, marketing, channel management & brand tie-ups are helping brands capitalise on the booming YouTube market
Saloni Surti Sep 24, 2012 10:23 PM
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