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From Tata Housing to Google to Sony TV, brands across spectrum are playing up the 12.12.12 phenomenon. Are you left behind?
Saloni Surti Dec 12, 2012 7:46 PM
Ranked 13th, the application has been selected for its offerings in hand-picked selection of streaming stations in music, sports and talk genres
Saloni Surti Dec 11, 2012 8:00 PM
The brand has launched an online game, ‘Land of luck’, wherein consumers can try their luck and win prizes
Saloni Surti Dec 10, 2012 7:09 PM
The energy with which RJ Simran puts across something as banal as traffic updates makes her different, says Megha Ahuja of Maxus India
Saloni Surti Dec 7, 2012 7:46 PM
RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air
Saloni Surti Dec 6, 2012 7:42 PM
RJs are promoting Windows 8 by going to various computer outlets & asking consumers for feedback, which is then broadcasted on air
Saloni Surti Dec 6, 2012 7:42 PM
While the industry saw sluggish ad spends in 2012, Radio City was buoyed by its entertaining content & on-ground initiatives, says Radio City’s COO & President
Saloni Surti Dec 5, 2012 11:18 PM
LinkedIn’s report on the most InDemand Employers states that the top 5 employers in India are Accenture, HP, Oracle, IBM & Mircosoft
Saloni Surti Dec 5, 2012 7:53 PM
Ogilvy put a total score of 280 points. McCann follows with 65 & Lowe with 60 points. Ogilvy also won the Grand EFFIE Award
Saloni Surti Dec 5, 2012 7:30 PM
The brand bagged six Silver awards, one Bronze award and the Grand EFFIE totalling 85 points; STAR India followed with 75 points
Saloni Surti Dec 5, 2012 6:49 PM
After all the number crunching, plans and approvals, phase III suffered a delay causing setbacks to radio players, says the COO of ENIL
Saloni Surti Dec 3, 2012 6:28 PM
Brands need to have an uncommon insight as the demand story in India is now at crossroads, say industry experts
Saloni Surti Dec 3, 2012 6:25 PM
Rohit & Ivan know their music really well and do not speak nonsense, says Minakshi Achan of Salt Brand Solutions
Saloni Surti Nov 30, 2012 7:51 PM
Consumers now want to explore. Thus, marketers need to change their approach towards research, say industry experts
Saloni Surti Nov 29, 2012 6:17 PM
While 2012 appeared to be promising in the beginning, it panned out to be tough year, says Ashwin Padmanabhan of Big FM
Saloni Surti Nov 28, 2012 6:26 PM
Fever’s new launch to compete with much-loved shows such as Big FM’s ‘Yaadon ka idiotbox’ & Radio Mirchi’s ‘Purani jeans’
Saloni Surti Nov 27, 2012 6:20 PM
RJ Harsh is very friendly, witty & warm. I never feel the need to switch stations when listening to him, says Beenna Makheja of Zenith World
Saloni Surti Nov 23, 2012 7:55 PM
The bank launched a contest on FB that encouraged fans to upload a photo clicked by them that conveyed the message of its tagline ‘Khayaal aapka’
Saloni Surti Nov 23, 2012 6:42 PM
MTV Unplugged content to be available exclusively on Fever FM as part of weekend content aimed to drive appointment listening
Saloni Surti Nov 19, 2012 8:20 PM
MTV Unplugged content to be available exclusively on Fever FM as part of weekend content aimed to drive appointment listening
Saloni Surti Nov 19, 2012 8:19 PM
RJ Nitin’s voice resonates confidence & the way he designs content is very interesting, says Ambika Sharma, MD & CEO, Pulp Strategy
Saloni Surti Nov 16, 2012 6:15 PM
Radio players bank heavily on contest-based programming; design special content line-up to attract listeners & advertisers
Saloni Surti Nov 12, 2012 6:53 PM
RJ Smita underplays herself when necessary to maintain the charm of music from another time, says Ashwini Deshpande of Elephant Strategy + Design
Saloni Surti Nov 9, 2012 8:08 PM
The tie-up to launch a short film contest that will showcase & celebrate India’s diversity on a global stage, says Nikesh Arora of Google
Saloni Surti Nov 9, 2012 7:49 PM
The AROI President shares the radio industry’s wish list from I&B Ministry; talks about the impetus that radio requires from the govt
Saloni Surti Nov 7, 2012 7:16 PM
Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions
Saloni Surti Nov 6, 2012 8:42 PM
Acc to MindShift Metrics, Bigg Boss garnered 29,068 mentions in online conversations in its first week, with KBC following with 14975 mentions
Saloni Surti Nov 6, 2012 1:40 AM
The Co-Founder & CEO of Timesaverz explains how e-commerce is helping the working population manage utility payments and run errands easily
Saloni Surti Nov 5, 2012 9:30 PM
RJ Neelesh Misra narrates his stories in a manner that helps listeners visualise them, says Raj Deepak Das, ECD, BBDO
Saloni Surti Nov 2, 2012 9:42 PM
By licensing the rights to Bulldog Media, this is the first time P&G Entertainment has taken the property to a market outside US
Saloni Surti Nov 2, 2012 8:03 PM
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