Date-wise News

In a bid to steer the company’s aggressive plans in the magazines business,

exchange4media Mumbai Bureau May 26, 2008 4:22 PM

Zee News Ltd has expanded its business scope with the introduction of the News Consultancy Services Division (NCS) division.

exchange4media Staff May 26, 2008 4:09 PM

FM radio players are all geared up for the third phase and are spending considerable sums to keep the action alive. Media analysts informed that the ad spends of key radio stations are in the region of Rs 20 crore on the modest side, which they are spending to make noise around the station itself and its various programmes.

Robin Thomas May 26, 2008 9:17 AM

The Supreme Court in its judgement dated May 16, 2008 has stated that the Copyright Board is a constitutional authority to decide on royalty rates for the industry for automatic licencing. Thus, once the Copyright Board has taken its decision, there would be no need for the music and radio industry to negotiate on the royalty rates.

exchange4media Staff May 26, 2008 9:16 AM

<b>RETAIL:</b> Organised players will capture 40% of the retail market for telecom products in two years.

exchange4media Staff May 26, 2008 8:47 AM

Summer cool categories in print advertising dropped by 25 per cent during January-April 2008 as compared to the corresponding period last year. Air-conditioners accounted for 40 per cent share of overall advertising of summer cool categories in print, with LG Electronics India Ltd topping the advertisers’ list during January-April 2008.

exchange4media Staff May 26, 2008 8:46 AM

HP Snapfish has extended its services to MeraSnap.com with around 100,000 customers. MeraSnap.com is an online digital photo printing and delivery portal. The initiative is part of HP’s strategy for customers using online photo finishing in India. Customers of MeraSnap.com will move to the HP Snapfish portal within three months.

exchange4media Staff May 26, 2008 8:45 AM

With in-game advertising rapidly catching up in India and becoming one of the fastest upcoming media to advertise, online gaming companies like Kreeda Games have big plans to exploit this space. Kreeda Games has also done content integration with Saroj Khan for ‘Nachle Ve’ on NDTV Imagine.

exchange4media Staff May 26, 2008 8:44 AM

Sun Microsystems India, a company providing technology infrastructure, has been declared one of India’s strongest business brands by Superbrands India, an independent brand arbiter. Sun India will now use the Business Superbrands logo and will be featured in the second edition of ‘Business Superbrands 2008’.

exchange4media Bangalore Bureau May 26, 2008 8:43 AM

The NDTV Group and NBC Universal have successfully concluded their strategic partnership initiative for the NDTV Networks business. By a subscription of shares for $150 million, NBC Universal now has an effective indirect stake of 26 per cent in NDTV Networks Plc.

exchange4media Staff May 26, 2008 8:42 AM

Samsung Telecom has carried forward its ‘Next is What?’ brand positioning for the Guru200 mobile phone. The ad campaign has been conceptualised by Cheil Communications.

exchange4media Staff May 26, 2008 8:41 AM

Cell18 has come up with a viral film emphasising on the benefits of partnering with the creative production house. Done on the lines of Vodafone’s pug campaign, the viral has been conceptualised and scripted by Zubin Driver, Network Creative Director, Network18, and Head of Cell18.

exchange4media Staff May 26, 2008 8:40 AM

Compaq Notebook has replaced the cumbersome cue cards and huge LCD screens on ‘Kya Aap Paanchvi Pass Se Tez Hai’. The Compaq Notebook is now Shah Rukh Khan’s new co-host on the show to add the punch and an appealing hi-tech experience.

exchange4media Staff May 26, 2008 8:39 AM

With 17 station and plans to go national, My FM aims to be among the top three FM players. My FM claims to reflect one-to-one relationship, with an emotional ownership of the medium with their listeners. The FM player has now unveiled its plans to further engage its listeners in terms of pastime, leisure and entertainment.

exchange4media Staff May 26, 2008 8:38 AM

Just TV has joined hands with NDTV Media for the launch of its 24-hour Punjabi general entertainment channel Just TV Punjabi on June 16. NDTV Media will also be the sole and exclusive advertising sales partner for the channel for five years. The scope of work will include strategic consultancy in the areas of research and planning, marketing services, and traffic and inventory management.

exchange4media Staff May 26, 2008 8:37 AM

Nakul Chopra, currently CEO of Publicis in India, has been promoted to take on additional responsibilities as CEO of Publicis South Asia. In his new role, Chopra will oversee the Publicis network in Pakistan, Bangladesh and Sri Lanka. Simultaneously, Chopra has also been inducted to the Global Management Board of the Publicis network.

exchange4media Mumbai Bureau May 26, 2008 8:36 AM