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Having an antagonist leads to better creative work, because the brand has something to push against, says the Chief Creative Officer, Arnold Worldwide
Priyanka Mehra Jun 18, 2013 9:26 AM
Kentaro Kimura, Co-CEO & ECD, Hakuhodo Kettle uses a rich array of case studies to outline daring breakthrough methods that make 1+1 = 3
Priyanka Mehra Jun 17, 2013 10:18 AM
Kentaro Kimura, Co-CEO & ECD, Hakuhodo Kettle uses a rich array of case studies to outline daring breakthrough methods that make 1+1 = 3
Priyanka Mehra Jun 17, 2013 10:17 AM
The win comes on the back of a multi-agency pitch. Industry sources peg the account size at Rs 50 crore
Priyanka Mehra Jun 14, 2013 9:42 AM
TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings
Priyanka Mehra Jun 13, 2013 9:47 AM
Menon had recently quit as CEO of Sports18 after a stint of more than five years. Caravan Talkies brings the theatre experience to rural markets through mobile vans
Priyanka Mehra Jun 13, 2013 9:15 AM
The four Es that will help marketers in their journey to Big Data analytics are Educate, Explore, Engage & Execute, says Graeme
Priyanka Mehra Jun 12, 2013 7:30 PM
TAM’s woes continue as Sri Adhikari Brothers, which has Dabangg, Dhamaal and Mastiii channels, joins the bandwagon of broadcasters pulling out of TAM ratings
Priyanka Mehra Jun 12, 2013 7:44 AM
An industry bereft of a measuring tool is hard to imagine; media agency leaders emphasise & advocate the need for ratings for healthy growth of the TV industry
Priyanka Mehra Jun 10, 2013 9:42 PM
The industry needs to come together to address the shortcomings instead of abandoning a system, says the Chairman Media Committee, ISA
Priyanka Mehra Jun 10, 2013 9:00 PM
With increased partnership between clients & creative leaders, industry stalwarts share a perspective on the evolving role of a 'suit' in advtg
Priyanka Mehra Jun 7, 2013 8:21 PM
We should be able to chart a clear roadmap for a brand, given the Indian cluttered media environment, says the Exec Chairman & CEO India, and Prez SA of McCann
Priyanka Mehra Jun 7, 2013 7:56 PM
MK Anand, MD, Disney UTV Media Networks shares his views on the evolution of the youth genre and the need for youth shows to target broader, among other things...
Priyanka Mehra Jun 7, 2013 7:51 PM
I will give each entry its due time irrespective of the logo at the bottom of the ad, says the CCO & Co-Founder of Taproot India and Press Lions Juror @Cannes 2013
Priyanka Mehra Jun 6, 2013 8:22 PM
I will give each entry its due time irrespective of the logo at the bottom of the ad, says the CCO & Co-Founder of Taproot India and Press Lions Juror @Cannes 2013
Priyanka Mehra Jun 6, 2013 8:22 PM
The business will be handled out of Carat's Mumbai office. Industry sources peg the account in the range of Rs 20 crore - 25 crore
Priyanka Mehra Jun 6, 2013 8:02 PM
The business will be handled out of Carat’s Mumbai office. Industry sources peg the account in the range of Rs 20-25 crore
Priyanka Mehra Jun 5, 2013 1:12 AM
We need to bring the relentless use of data and analytics to India faster, says Mark Patterson, APAC CEO, GroupM
Priyanka Mehra Jun 4, 2013 8:52 AM
Srivastava was the President – North & South at Ogilvy & Mather India. He had joined the agency in 2000
Priyanka Mehra Jun 3, 2013 4:58 PM
The ECD of McCann Erickson is on the jury of Radio Lions. Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Comm, he says
Priyanka Mehra Jun 3, 2013 4:54 PM
The ECD of McCann Erickson is on the jury of Radio Lions. Cannes has got together a dream team of jury heads. It’s like a Pantheon of the Gods of Comm, he says
Priyanka Mehra Jun 3, 2013 4:20 PM
The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says
Priyanka Mehra May 30, 2013 8:27 PM
The CCO of Hungama Digital Services India, who is a Cyber Lions jury member, shares his judging funda. An idea is only a good idea if it does good for the brand, he says
Priyanka Mehra May 30, 2013 8:27 PM
Joshi talks about what has worked for McCann Worldgroup this year, its approach of going slow and steady, his dislike of short-term associations and more...
Priyanka Mehra May 30, 2013 7:58 PM
HTC unveils its latest offering to combat competition in the smartphone category, as well as expand consumer base with a focus on youth
Priyanka Mehra May 29, 2013 8:12 PM
Sohrabji will continue to lead Omnicom Media Group India as CEO, and also take on South East Asian markets of Singapore, Malaysia, Philippines, Indonesia, Vietnam & Thailand
Priyanka Mehra May 29, 2013 7:39 PM
If I could capture the Indian spirit and sprinkle it in various markets around the world, we would grow a lot faster, says the APAC CEO of GroupM
Priyanka Mehra May 28, 2013 1:48 AM
Leaders share their eye-opening moment, taking forward the theme for this year’s Portfolio Night ‘An Eye-Opener’, which aims to bust advertising myths
Priyanka Mehra May 22, 2013 8:22 PM
On his visit to India, the CEO of GroupM Asia Pacific talks about media agencies leading from the front, tie-ups in the pipeline, focus areas and more...
Priyanka Mehra May 22, 2013 8:07 PM
McCann Worldgroup India has won the creative mandate for Intel and Livguard. Both accounts will be serviced out of the agency’s Delhi office
Priyanka Mehra May 21, 2013 10:40 PM
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