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The telecom brand has launched ‘Fancam’ to optimise social during the last few days of IPL. It cashes on increased viewership to boost engagement for the brand
Priyanka Mehra May 20, 2013 8:21 PM
As per sources, Ex Chief Creative Officer & Managing Partner of JWT India Bobby Pawar plans to set up a new agency with two close friends from the industry
Priyanka Mehra May 20, 2013 7:45 PM
The account size is estimated to be over Rs 65 crore. The pitch is still in the initial stages at the moment
Priyanka Mehra May 17, 2013 7:44 PM
The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties
Priyanka Mehra May 17, 2013 4:41 AM
As the results of the Longhand Awards are announced, exchange4media explores whether this form of copy is here to stay
Priyanka Mehra May 16, 2013 8:40 PM
Santosh Padhi, Arun Iyer, Ashish Khazanchi & Sonal Dabral state their expectations from JWT’s Portfolio Night & share pearls of wisdom for the young lot
Priyanka Mehra May 16, 2013 8:35 PM
The account size is estimated to be around Rs 40 crore. Lodestar UM is currently handling the media duties
Priyanka Mehra May 16, 2013 1:39 AM
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
Priyanka Mehra May 15, 2013 8:02 PM
The new branding 'It starts with you' aims to help men fulfil their everyday potential, with the Nivea Men range boosting their confidence
Priyanka Mehra May 15, 2013 8:02 PM
If clients are not bold, there is no way agencies can do good work, says the Managing Partner of Maxus India
Priyanka Mehra May 10, 2013 8:29 PM
The APAC CEO of MEC shares his views on the dynamic media scenario and the futuristic media agency, among other things…
Priyanka Mehra May 10, 2013 8:22 PM
McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards
Priyanka Mehra May 10, 2013 7:38 PM
McCann Worldgroup and Ogilvy have struck Gold at One Show Awards 2013. McCann has notched three Pencils, besides four additional Merit Awards
Priyanka Mehra May 9, 2013 6:11 PM
One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD
Priyanka Mehra May 8, 2013 8:05 PM
One would expect a regulation like this, if at all, to come when digitisation is complete, so b’casters can earn meaningful revenue from subscription, says MEC’s MD
Priyanka Mehra May 8, 2013 12:21 AM
The APAC CEO of Maxus talks about 10+2 ad cap from the consumer’s point of view. He says it will be beneficial for clients as well as improve effectiveness
Priyanka Mehra May 3, 2013 9:17 PM
McCann Worldgroup India bags 1 Gold & 1 Silver, Ogilvy India brings home 1 Silver & 1 Bronze, followed by BBDO India & DDB Mudra with 1 Bronze metal each
Priyanka Mehra May 3, 2013 8:12 PM
While the media industry in India is under constant scrutiny, lack of transparency is a cause of concern, says the President of EMM India
Priyanka Mehra May 2, 2013 8:07 PM
Veteran journalist Saha has rejoined Jagran Group as its Group Entertainment Editor. She was earlier the Entertainment Editor of Mid-Day & had taken a break for a year
Priyanka Mehra May 2, 2013 7:07 PM
Fiat's new integrated brand reassurance campaign aims to regain brand equity, catch up with competition & act as a catalyst in reconnecting with consumers
Priyanka Mehra Apr 29, 2013 8:10 PM
Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?
Priyanka Mehra Apr 25, 2013 8:39 PM
Following the Super Jury’s decision, all withdrawn metals have been reinstated, but the question is – what next?
Priyanka Mehra Apr 25, 2013 8:39 PM
After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...
Priyanka Mehra Apr 25, 2013 8:37 PM
After the hue and cry over Super Jury's decision on Creative Abbys complaints, e4m speaks to creative honchos to gauge their reactions...
Priyanka Mehra Apr 25, 2013 8:37 PM
OMD has been awarded the media mandate for Adlabs Imagica and Ubqool
Priyanka Mehra Apr 24, 2013 8:57 PM
Omnicom Media Group has strengthened its senior leadership team with the appointment of Menon as Managing Partner North
Priyanka Mehra Apr 23, 2013 6:57 PM
Joshi gives a clarion call for responsible creativity and advises the advertising fraternity to channelise their creative urges in selling the client’s products
Priyanka Mehra Apr 22, 2013 5:34 AM
SBI Life Insurance is in talks with several creative agencies to take upcoming brand initiatives forward
Priyanka Mehra Apr 20, 2013 7:31 PM
With the launch of Mobium Elite, Puma is eyeing to hike its market share to 35-38 per cent by the end of this year
Priyanka Mehra Apr 18, 2013 8:15 PM
The Super Jury will now give a verdict on all the complaints regarding the Creative Abbys, including withdrawn entries of BBDO India and DDB Mudra
Priyanka Mehra Apr 16, 2013 9:37 PM
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