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Birla Sun Life Insurance has called for a creative pitch; JWT India is the agency on record currently. The account size is estimated to be over Rs 50 cr
Priyanka Mehra Jul 3, 2013 7:51 AM
Emerging markets are leveraging the insights derived from Big Data to deliver a smart customer experience, says IBM’s Noseworthy
Priyanka Mehra Jul 1, 2013 8:10 AM
Glimpses of various moods at Cannes Lions 2013 the remarkable camaraderie, support and joie de vivre. These pictures speak a thousand words…
Priyanka Mehra Jun 29, 2013 10:55 AM
Priyanka Mehra recounts her experiences at Cannes Lions 2013 and the things that made the advertising festival memorable and exciting this year
Priyanka Mehra Jun 29, 2013 10:19 AM
Volume is not helping anymore. It is that one idea, showered with attention, which is reaping the sweet fruits, says the ECD of McCann
Priyanka Mehra Jun 25, 2013 8:42 AM
The CCO of Leo Burnett Worldwide talks about the agency's philosophy of creativity without borders and content being the new currency, among other things...
Priyanka Mehra Jun 25, 2013 8:28 AM
One always gets to see interesting work at Cannes, but there has been a dip in the quality of the workshops and sessions this year, says the NCD of Lowe Lintas
Priyanka Mehra Jun 24, 2013 10:01 AM
Taproot bagged 4 Golds at Cannes – a feat never accomplished by an Indian agency. Padhi talks about this proud moment in an exclusive chat with exchange4media
Priyanka Mehra Jun 24, 2013 9:03 AM
One always gets to see interesting work at Cannes, but there has been a dip in the quality of the workshops and sessions this year, says the NCD of Lowe Lintas
Priyanka Mehra Jun 24, 2013 7:36 AM
Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community
Priyanka Mehra Jun 21, 2013 10:22 AM
The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide
Priyanka Mehra Jun 21, 2013 10:21 AM
Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments
Priyanka Mehra Jun 21, 2013 10:15 AM
Robert Kyncl of YouTube shares case studies of Unilever, TopShop & Chevrolet to elucidate how brands can use YouTube to reach out to a greater consumer community
Priyanka Mehra Jun 21, 2013 8:31 AM
The desire for the industry to be of bigger use than just sell products is peaking right now, says the Chief Strategy Officer, South & South East Asia of Grey Worldwide
Priyanka Mehra Jun 21, 2013 8:15 AM
Winning for Coca-Cola & Happy Dent, Dancing with Usha Uthup, spending time with Neil French, Joshi of McCann Worldgroup on his most memorable Cannes moments
Priyanka Mehra Jun 21, 2013 8:02 AM
We are on the world stage. Today, we are given a lot more respect than we were given in the early 90s, says the Exec Chairman & Creative Director, South Asia, O&M
Priyanka Mehra Jun 20, 2013 3:51 PM
The importance of understanding 'what's next' at Cannes is invaluable, says the President, Emerging Markets at Starcom MediaVest Group
Priyanka Mehra Jun 20, 2013 3:48 PM
The importance of understanding 'what's next' at Cannes is invaluable, says the President, Emerging Markets at Starcom MediaVest Group
Priyanka Mehra Jun 20, 2013 8:54 AM
We are on the world stage. Today, we are given a lot more respect than we were given in the early 90s, says the Exec Chairman & Creative Director, South Asia, O&M
Priyanka Mehra Jun 20, 2013 8:52 AM
Cannes Lions 2013 is a moment in time to look back and celebrate great work, say Cude of McKinney US and Fiandaca of Cheil UK
Priyanka Mehra Jun 19, 2013 10:34 AM
Cannes Lions 2013 is a moment in time to look back and celebrate great work, say Cude of McKinney US and Fiandaca of Cheil UK
Priyanka Mehra Jun 19, 2013 10:34 AM
In an exclusive chat with exchange4media at Cannes 2013, the CEO of ZO Worldwide talks about India’s mobile potential, exceptional media trends and more...
Priyanka Mehra Jun 19, 2013 10:29 AM
In an exclusive chat with exchange4media at Cannes 2013, the CEO of ZO Worldwide talks about India’s mobile potential, exceptional media trends and more...
Priyanka Mehra Jun 19, 2013 10:29 AM
Industry experts stress that marketers need to build trust among consumers at a time when mktg & advtg are positioned to drive business success like never before
Priyanka Mehra Jun 18, 2013 10:32 AM
Industry experts stress that marketers need to build trust among consumers at a time when mktg & advtg are positioned to drive business success like never before
Priyanka Mehra Jun 18, 2013 10:32 AM
Having an antagonist leads to better creative work, because the brand has something to push against, says the Chief Creative Officer, Arnold Worldwide
Priyanka Mehra Jun 18, 2013 10:31 AM
I visit Cannes like a pilgrim seeking inspiration, knowledge and blessing, says the Chairman & Chief Creative Officer of BBDO India
Priyanka Mehra Jun 18, 2013 10:28 AM
I visit Cannes like a pilgrim seeking inspiration, knowledge and blessing, says the Chairman & Chief Creative Officer of BBDO India
Priyanka Mehra Jun 18, 2013 10:27 AM
In an exclusive chat @Cannes Lions, the Global CCO of Mediacom talks about the agency's approach to optimising social & mobile, strengths of Mediacom India and more...
Priyanka Mehra Jun 18, 2013 10:24 AM
In an exclusive chat @Cannes Lions, the Global CCO of Mediacom talks about the agency's approach to optimising social & mobile, strengths of Mediacom India and more...
Priyanka Mehra Jun 18, 2013 10:24 AM
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