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The agency is now being reckoned as the new No. 2 on the back of blue chip client wins that took place last year, even as GroupM remains the leading media agency in India
Priyanka Mehra Jan 28, 2014 8:55 AM
JWT India has seen a reshuffle of sorts across disciplines initiated in October last year, which has led to about 25-26 exits from the agency, say industry insiders
Priyanka Mehra Jan 27, 2014 9:33 AM
Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party
Priyanka Mehra Jan 22, 2014 10:38 AM
Gupta has been with Axis Bank since August 2010, and spearheaded many of the brand's initiative, including 'Badhti ka Naam Zindagi'. She is the latest from the corporate world to join the Aam Aadmi Party
Priyanka Mehra Jan 22, 2014 9:54 AM
The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres
Priyanka Mehra Jan 21, 2014 11:16 AM
The win comes on the back of a highly contested multi-agency pitch & will be handled out of Contract’s Bangalore office. The agency will be managing the business across all spheres
Priyanka Mehra Jan 21, 2014 10:46 AM
Draftfcb+Ulka's Parmeswaran talks about his journey of writing his seventh book, 'For God's Sake', religious customers being more demanding, the need for an Islamic insurance policy and more...
Priyanka Mehra Jan 21, 2014 10:14 AM
Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries
Priyanka Mehra Jan 17, 2014 9:28 AM
The pitch is in its initial stage and is currently underway in Delhi. Triton Communications is currently handling the creative duties of Rooh Afza
Priyanka Mehra Jan 17, 2014 8:20 AM
The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business
Priyanka Mehra Jan 16, 2014 10:47 AM
The account size is estimated to be over Rs 100 cr, as per industry sources. Havas Media & Starcom MediaVest Group are the incumbent agencies. Havas Media handled 10% of the Heinz business
Priyanka Mehra Jan 16, 2014 9:35 AM
The AAP effect has prompted the media fraternity to show its support in abundance. Leo Burnett's KV Sridhar has joined as a party member, after Star TV's Sameer Nair and IBN7's Ashutosh
Priyanka Mehra Jan 15, 2014 9:11 AM
We have made a huge amount of push on the revenue & capability front. We have invested substantially on search, both organic & paid, says SMG India CEO Mallikarjun Das CR
Priyanka Mehra Jan 11, 2014 8:48 AM
The Chairman & Chief Creative Officer, BBDO India, believes it is "virtually impossible" to predict what 2014 will be like & categorises the year as one of "quick reflexes & quick responses" with dynamic forces at play
Priyanka Mehra Jan 10, 2014 9:27 AM
PM Media Solutions is a full service offering with special focus on digital and content. The agency was launched on January 2, 2014
Priyanka Mehra Jan 8, 2014 8:21 AM
Mishra has joined Dr Reddys Group in Hyderabad as Head of Brand & Corporate Communications. She had quit Suzlon Group in Dec 2013, where she was Head, Brand Management & Global Communication
Priyanka Mehra Jan 7, 2014 10:01 AM
Mishra has joined Dr Reddys Group in Hyderabad as Head of Brand & Corporate Communications. She had quit Suzlon Group in Dec 2013, where she was Head, Brand Management & Global Communication
Priyanka Mehra Jan 7, 2014 9:06 AM
Prior to joining Focus Group, Setlur was Senior Vice President, TV18 Broadcast Ltd - Regional. He has a career spanning over 19 years with leading media houses
Priyanka Mehra Jan 6, 2014 9:40 AM
Prior to joining Focus Group, Setlur was Senior Vice President, TV18 Broadcast Ltd - Regional. He has a career spanning over 19 years with leading media houses
Priyanka Mehra Jan 6, 2014 7:50 AM
The Executive Chairman & CEO, India & President, South Asia, McCann Worldgroup talks about the year gone by & how the agency is geared for a tough & cautious 2014
Priyanka Mehra Jan 3, 2014 8:41 AM
The Chairman, India and CEO, South East Asia, Aegis Group, believes that 2013 has been a tipping point for digital in India, BTL racing ahead of ATL & more consolidation in the media owner's space
Priyanka Mehra Dec 31, 2013 10:41 AM
The Chairman, India and CEO, South East Asia, Aegis Group, believes that 2013 has been a tipping point for digital in India, BTL racing ahead of ATL & more consolidation in the media owner's space
Priyanka Mehra Dec 31, 2013 8:35 AM
Singh's appointment is another step that Star Sports is taking to strengthen its position in the sports arena in India
Priyanka Mehra Dec 30, 2013 10:13 AM
Singh's appointment is another step that Star Sports is taking to strengthen its position in the sports arena in India
Priyanka Mehra Dec 30, 2013 7:44 AM
The creative review process has been initiated through a multi-agency pitch and the initial round of presentations is now over
Priyanka Mehra Dec 27, 2013 8:03 AM
Kartik Sharma, Managing Director, Maxus South Asia highlights the top five significant trends that stood out in the media scenario in 2013
Priyanka Mehra Dec 26, 2013 10:21 AM
Kartik Sharma, Managing Director, Maxus South Asia highlights the top five significant trends that stood out in the media scenario in 2013
Priyanka Mehra Dec 26, 2013 8:20 AM
The sudden advent of the Chairman & CEO of Publicis Groupe has the industry buzzing with speculations regarding new digital acquisitions, Madison's sale, & Law & Kenneth joining hands with Saatchi & Saatchi
Priyanka Mehra Dec 19, 2013 9:18 AM
In an exclusive conversation with exchange4media, Matt Blackborn, President of Emerging Markets, SMG & Das clear the air on Das quitting the agency, what led to the rumours, and much more...
Priyanka Mehra Dec 19, 2013 9:00 AM
Success is measured by product units sold. In all this product-fixation, the customer is lost, says renowned marketing strategy expert Niraj Dawar
Priyanka Mehra Dec 18, 2013 9:16 AM
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