48
Authors
Anuradha Aggarwal to move from Vodafone to Cadbury?blur=25

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 10:11 AM

Anuradha Aggarwal to move from Vodafone to Cadbury?blur=25

Aggarwal Senior will be joining Cadbury India as Category Director. She will be reporting to Manu Anand, President, India & South Asia at Mondelez International

Priyanka Mehra Dec 17, 2013 9:09 AM

Envies: Goafest's envy, Ogilvy's pride??blur=25

As Ogilvy India holds the first edition of its own awards 'Envies' today, having given the Abbys a miss, exchange4media explores if this is a growing trend and what impact it will have on the Abbys

Priyanka Mehra Dec 16, 2013 9:51 AM

"You can't categorise Envies into gold, silver & bronze, because it's about envy"?blur=25

With the stage set for Ogilvy India's 'Envies' in Mumbai today, jury members share how the judging experience has been as well as the format for the awards

Priyanka Mehra Dec 16, 2013 8:52 AM

OMD ends the year with a bang; adds new biz worth more than Rs 115 cr?blur=25

The agency has bagged five new media mandates; they include Go Daddy, Cisco, Carat Lane, LifeCell and TimesPro

Priyanka Mehra Dec 16, 2013 7:50 AM

Almost 30% of our printer market can move to cloud printing: Alok Bharadwaj?blur=25

With more & more consumers now storing their vital information on online services, cloud-enabled products like our next-gen inkjet printers will be taken by the early adopters, says the SVP, Canon India

Priyanka Mehra Dec 14, 2013 10:23 AM

Delhi HC's relief to Colgate against Pepsodent gives strong message to marketers?blur=25

The Court found HUL's print ad to be disparaging Colgate Strong Teeth & restrained HUL from publishing the same. The Court also ordered modification of the TV ad

Priyanka Mehra Dec 13, 2013 8:05 AM

Tarun Nigam puts in his papers at VivaKi Partnerships?blur=25

Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders

Priyanka Mehra Dec 10, 2013 9:35 AM

My focus will be on leveraging data & tech on the back of insights: Kartik Sharma?blur=25

Against the backdrop of Sharma's appointment as MD for Maxus South Asia, he talks at length about his approach & preparation for the new role, taking the leap of faith, focus areas and dreaming big...

Priyanka Mehra Dec 10, 2013 9:03 AM

Tarun Nigam puts in his papers at VivaKi Partnerships?blur=25

Nigam, the COO of VivaKi Partnerships, is currently serving his notice period, which ends on December 31, confirm industry insiders

Priyanka Mehra Dec 10, 2013 7:42 AM

Year one was about going to base camp, it’s not the destination: David Mayo?blur=25

In year one, we have established new foundations; year two, we will have strategic & new creative leadership in the region, says David Mayo, CEO, Bates Asia

Priyanka Mehra Dec 7, 2013 8:47 AM

KFC in talks with creative agencies?blur=25

Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella

Priyanka Mehra Dec 6, 2013 9:30 AM

KFC in talks with creative agencies?blur=25

Ogilvy India is the incumbent agency for the well-known brand from Yum Restaurants umbrella

Priyanka Mehra Dec 6, 2013 7:56 AM

Industry strongly opposes the idea of clients demanding pitch fees?blur=25

Against the backdrop of GSK asking agencies for a sign-on bonus to participate in its pitch, stakeholders say that it is unacceptable & agencies must unite to not let this thought-process mushroom

Priyanka Mehra Dec 5, 2013 8:38 AM

If not advtg, I would try theater. If that doesn't work out, I may have to sell idlis: Shashi Nambiar?blur=25

Nambiar, a writer with Leo Burnett Worldwide talks about his learnings from advtg, the 'Fab 4' of the industry he looks up to and his parents wanting him to be a 'good boy'

Priyanka Mehra Dec 4, 2013 9:22 AM

If not advtg, I would try theater. If that doesn't work out, I may have to sell idlis: Shashi Nambiar?blur=25

Nambiar, a writer with Leo Burnett Worldwide talks about his learnings from advtg, the 'Fab 4' of the industry he looks up to and his parents wanting him to be a 'good boy'

Priyanka Mehra Dec 4, 2013 7:59 AM

There is a shift from time spent on TV to time spent on digital: Dominic Proctor?blur=25

The President of GroupM Worldwide shares his thoughts on shifting media mindset, power of digital and India being a growth market, among other things...

Priyanka Mehra Dec 4, 2013 7:52 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 9:44 AM

"Social media is all about marketing to the impatient generation"?blur=25

Industry experts, talking about 'Building smart social media strategies' at CII Summit, explored both sides of the double-edged sword of social & debated how this medium can be best leveraged

Priyanka Mehra Dec 3, 2013 8:25 AM

Komli Media CEO Prashant Mehta puts in his papers?blur=25

Mehta is leaving due to personal reasons. Amar Goel will resume the role of CEO following Mehta's exit

Priyanka Mehra Dec 2, 2013 10:27 AM

"Mktg for a brand like Xerox is multi-faceted & is targeted at partners"?blur=25

The audience is in segments, therefore, the mktg mix includes ATL, BTL, on-ground activation, channel support, PR & social, shares Vivek Chandel, Executive Director, Marketing, Xerox India

Priyanka Mehra Dec 2, 2013 9:27 AM

Marketers in India are becoming lot more comfortable with the role of data: David Mayo?blur=25

The CEO of Bates Asia talks about the importance of collaboration, data and analytics, learnings from India for global advertising industry and much more...

Priyanka Mehra Dec 2, 2013 8:27 AM

Komli Media CEO Prashant Mehta puts in his papers?blur=25

Mehta is leaving due to personal reasons. Amar Goel will resume the role of CEO following Mehta's exit

Priyanka Mehra Dec 2, 2013 8:05 AM

"Some TV news channels still resent the internet for wrecking their biz model"?blur=25

For a while, TV news channels have regarded the internet with some suspicion, thinking 'is this going to put me out of business', says Jim Egan, CEO, BBC Global News

Priyanka Mehra Nov 30, 2013 8:41 AM

There is too much of sameness in Indian media planning: Vikram Sakhuja?blur=25

The Global CEO of Maxus talks about the evolution of media in the last 25 yrs, its shifting mindset and the increased focus on digital @exchange4media Conclave

Priyanka Mehra Nov 29, 2013 8:35 AM

As early as next year, the industry will see some signs of revival: Colvyn Harris?blur=25

The CEO of South Asia, JWT talks about being a full service agency, accountability in advtg, adopting a frugal approach in spends, 2014 plans and more...

Priyanka Mehra Nov 28, 2013 8:14 AM

Advertising allows me to take my hobbies to work: Nasheet Shadani?blur=25

The newly-appointed ACD of Grey Singapore talks about approaching advertising as an art form, winning metals at Cannes, getting paid for crazy ideas, and more...

Priyanka Mehra Nov 27, 2013 9:30 AM

Advertising allows me to take my hobbies to work: Nasheet Sadhani?blur=25

The newly-appointed ACD of Grey Singapore talks about approaching advertising as an art form, winning metals at Cannes, getting paid for crazy ideas, and more...

Priyanka Mehra Nov 27, 2013 8:48 AM

Samsung India scouts for media partner?blur=25

The company has called for a multi-agency pitch, which is said to take place next week. The account size is estimated to be upwards of Rs 400 crore

Priyanka Mehra Nov 27, 2013 8:03 AM

Re-thinking the next 25 years with Gerry Boyle @exchange4media Conclave?blur=25

The Global Managing Partner & Chairman of ZO APAC will look at the key trends that have shaped the last 25 yrs & its impact on the comm industry globally at the Conclave today

Priyanka Mehra Nov 25, 2013 9:06 AM