Authors

Saighal was Group Chief Marketing Officer at Samsung India. He has set up internet marketing company, NetImpact Solutions, to build on his expertise in the internet space
Priyanka Mehra Apr 7, 2014 8:15 AM

The brand has also introduced new categories under Royale Play, which McCann will handle. Contract Advertising & Ogilvy India also handle the creative duties for the account
Priyanka Mehra Apr 7, 2014 8:14 AM

Jyoti Bansal, MD, PHD India talks about the agency’s focus on digital and mobile, how PHD’s Real Time Bidding tool is going to change the way it is perceived and more ..
Priyanka Mehra Apr 3, 2014 9:06 AM

The win comes on the back of a multi-agency pitch that took place in January in Delhi. Lodestar UM is the incumbent agency on the account
Priyanka Mehra Apr 3, 2014 8:04 AM

The year 2014 has brought good tidings for DDB MudraMax, with 10 business wins in the first quarter itself and business worth Rs 100 crore
Priyanka Mehra Apr 1, 2014 9:00 AM

After a tenure of 23 years, KV Sridhar, Chief Creative Officer, Leo Burnett India and Sub-Continent is slated to exit the agency, according to highly placed sources
Priyanka Mehra Mar 24, 2014 7:13 AM

The initial rounds of the pitch are currently underway in Mumbai. Contract Advertising is handling creative duties of the account
Priyanka Mehra Mar 11, 2014 8:42 AM

The GroupM CEO shares his immense belief in youth imparting valuable lessons, his new role having changed his life, his take on competition, digital contributions growing by 50% and more
Priyanka Mehra Mar 10, 2014 9:08 AM

The media buying and planning account is estimated to be around £620 million. Maxus handles the media duties of the telecom giant in India
Priyanka Mehra Mar 6, 2014 8:58 AM

The Chairman and MD, Madison World is optimistic about the Govt giving TAM time to continue till BARC is active and is confident that measurement in some form or the other will always be there
Priyanka Mehra Mar 4, 2014 9:08 AM

Top performers are clear on what they want from the organisation & it is best to clearly outline the deliverables & rewards for achieving those goals, says Gaurav Hirey, CTO - South Asia, GroupM
Priyanka Mehra Feb 27, 2014 7:50 AM

The creative pitch, which is in its initial stages, is currently underway in Mumbai, as confirmed by industry sources
Priyanka Mehra Feb 26, 2014 9:19 AM

The BJP seems all set to make up for lost time, getting creative stalwarts on board to capitalise on the mistakes made by the leading party & spruce up its Rs 400-cr election campaign
Priyanka Mehra Feb 21, 2014 9:55 AM

iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch
Priyanka Mehra Feb 21, 2014 8:00 AM

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election
Priyanka Mehra Feb 20, 2014 11:28 PM

The media duties include print, television, radio and digital media. The win comes on the back of a keenly contested pitch in Delhi. The account size for the entire election
Priyanka Mehra Feb 20, 2014 8:05 AM

Other Indians on the Jury include: Devika Sharma of Lowe Lintas, Dheeraj Sinha of Grey Group, Kawal Shoor of O&M, Nagesh Alai of DraftFCB Ulka Group, and Airtel's Rajaram
Priyanka Mehra Feb 20, 2014 7:56 AM

The creative pitch, which is in its initial stages, is taking place in Mumbai. Grey Worldwide is currently handling the creative duties of Reliance Communications
Priyanka Mehra Feb 17, 2014 7:58 AM

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said
Priyanka Mehra Feb 15, 2014 9:24 AM

Akali, who had joined Grey in Feb 2012, is currently serving his notice period till March 15. “There are a lot of facets of communication & creativity – digital, branded content, new media – that I’ve been wanting to explore,” he said
Priyanka Mehra Feb 14, 2014 5:00 PM

Thapar had joined the agency in May 2012. In his next destination, he will be moving out of the advertising industry
Priyanka Mehra Feb 10, 2014 9:49 AM

Newspapers fear that SC's ruling on the Majithia Wage Board will deal large sections of the print media a grievous body blow
Priyanka Mehra Feb 10, 2014 8:59 AM

Thapar had joined the agency in May 2012. In his next destination, he will be moving out of the advertising industry
Priyanka Mehra Feb 10, 2014 7:53 AM

McCann Erickson is currently handling the creative duties of the brand after winning the account in August 2012 on the back of a multi-agency pitch
Priyanka Mehra Feb 4, 2014 8:16 AM

Last week's IRS incidence has led to questions being raised on the upcoming BARC data by industry stakeholders. What if the data given out by BARC shows anomalies like the recent IRS survey?
Priyanka Mehra Feb 3, 2014 9:47 AM

The initial round of the multi-agency pitch took place in Delhi earlier this week. Lodestar UM is currently handling the media duties for the brand. Tata Docomo has also called for a creative pitch
Priyanka Mehra Jan 31, 2014 9:44 AM

MEC is currently handling the media duties for Nivea and has been handling the media duties for the brand since 2006
Priyanka Mehra Jan 31, 2014 9:00 AM

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore
Priyanka Mehra Jan 29, 2014 10:25 AM

DNA has stated that there's a mis-match between survey figures & its database. DNA has a robust subscription base that has opted for a paid subscription scheme, the paper maintains
Priyanka Mehra Jan 29, 2014 9:55 AM

Motivator has retained the Apple account following a month-long pitch process. The account size is estimated to be around Rs 150 crore
Priyanka Mehra Jan 29, 2014 9:06 AM