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The pitch process slated to take place in Delhi is touted as one of the biggest media pitches of this year
Priyanka Mehra Apr 24, 2015 2:09 PM
Sam Balsara and Vikram Sakhuja who have known each other for over two decades, have distinctive styles of leadership. It will be interesting to see how the partnership pans out
Priyanka Mehra Apr 23, 2015 9:53 AM
Law and Kenneth was awarded Lavazza’s creative mandate in 2011 and worked across the entire portfolio of Lavazza businesses in India
Priyanka Mehra Apr 22, 2015 9:54 AM
"Vikram will focus on here and now of our clients' businesses and their future growth strategies that can be impacted by media," says Madison World Chairman & MD Sam Balsara as he talks about Sakhuja joining Madison Media Group including OOH as Partner and Group CEO
Priyanka Mehra Apr 22, 2015 9:26 AM
Sakhuja will be responsible for the Media and OOH business of Madison World and will work closely with Sam Balsara. Gautam Kiyawat, current Madison Media Group CEO will be relocating to Singapore for personal reasons
Priyanka Mehra Apr 21, 2015 7:11 AM
Li will be joining OMD from MEC where he is currently the regional CEO for Asia Pacific, his appointment will be effective from October 2015
Priyanka Mehra Apr 16, 2015 9:01 AM
The Youth Labs aims to be a platform to encourage and guide young people across agencies to get a perspective and time on their creative ideas from creative leaders of the industry. This year, the participants had the advantage of a detailed discussion with Santosh Padhi, Co- Founder and Chief Creative Officer, Taproot India
Priyanka Mehra Apr 14, 2015 9:24 AM
He will oversee marketing function for verticals like Print, Radio, TV and Digital. The special projects he will be heading entail new initiatives in the English magazine space
Priyanka Mehra Apr 10, 2015 5:32 PM
Talreja and Shoor seem to be following Abhijit Avasthi's footsteps with their move of quitting Ogilvy
Priyanka Mehra Apr 10, 2015 7:41 AM
Her first and last job prior to GREY was at Ogilvy India where she spent 16 years creating work that won several awards
Priyanka Mehra Apr 8, 2015 12:01 PM
Malvika Mehra created waves when the news of her exit from Grey India as NCD came to be known yesterday. She explains why she called it quits and talks about what she wants to explore next
Priyanka Mehra Apr 8, 2015 9:46 AM
On the back of a multi-agency pitch that took place last year, Carat from the Dentsu -Aegis Network has bagged the Sony media duties. Initiative from the IPG umbrella is the incumbent agency on the account
Priyanka Mehra Apr 2, 2015 8:05 AM
GroupM’s Motivator has won Honda cars media mandate. The account size is estimated to be around Rs 120 crore. The incumbent agency on the account is ZenithOptimedia
Priyanka Mehra Mar 30, 2015 9:29 AM
Ashish Bagga, Group CEO, India Today Group on how Aaj Tak has managed to lead the pack of Hindi news channels for 97 weeks consistently, with constant innovation and viewer focus being the key pillars of leadership
Priyanka Mehra Mar 25, 2015 9:34 AM
Rao will be taking over as Chief Client Officer, Mindshare MENA effective May 1st, 2015 and will be based at the Dubai office
Priyanka Mehra Mar 18, 2015 11:36 AM
Ghosh had joined Ruchi Soya in August 2012. His next destination is unknown
Priyanka Mehra Mar 18, 2015 8:52 AM
Karthi Marshan, Head of Marketing at Kotak Mahindra Bank on how Jifi’s Hashtag Banking brings ultra-convenience to common banking transactions and how the campaign furthers the brand’s digital positioning
Priyanka Mehra Mar 17, 2015 8:46 AM
Industry sources confirm that four of the top media agencies have written to TAM to cancel subscription. This would be effective from March 31st
Priyanka Mehra Mar 9, 2015 9:04 AM
Industry sources confirm that four of the top media agencies have written to TAM to cancel subscription. This would be effective from March 31st
Priyanka Mehra Mar 7, 2015 7:49 AM
Vats, Group CEO, Viacom18 Media on the purpose and strategy behind rebranding 5 ETV regional channels as Colors, maintaining ETV’s legacy while bringing contemporariness of Colors, & creating more appeal for advertisers
Priyanka Mehra Mar 5, 2015 9:54 AM
“Unfortunately the awards tend to be very competitive; if an agency says I will participate or not participate depending on my result, is an individual decision for the agency to take,” says Nakul Chopra, Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI)
Priyanka Mehra Mar 4, 2015 9:20 AM
Joseph George, CEO Lowe Lintas India, talks about what goes behind the many 'firsts' that the agency has achieved, the latest being Lowe Lintas India declared the No. 1 Creative Agency in the World by WARC 100
Priyanka Mehra Feb 27, 2015 9:21 AM
WARC ranking places 'Kan Khajura Tesan' and 'Dove Sketches' at #1 & #2
Priyanka Mehra Feb 27, 2015 8:56 AM
G.R Ananthapadmanabhan, Joint MD, GRT Group, S. Ramesh Pothy, MD, Pothy Group, C.K Kumaravel, Co-Founder, Naturals Beauty Salon, KS Rao, Head Investor, Education & Distribution Development, Birla Sunlife Asset Management, B Srinivasan, MD, Vikatan Group on why advertisers believe in magazines as a medium to reach out to their audiences
Priyanka Mehra Feb 25, 2015 9:36 AM
A vast audience from non- metros and smaller cities is hungrily seeking non-English content online, which is currently not available, observes Vikas Agnihotri, Industry Director, Google India
Priyanka Mehra Feb 25, 2015 9:13 AM
This is a time wherein audiences watch first, read second. Magazines must move from text to visual in the same vein, says Chris Llewellyn, President & CEO, FIPP at the 9th edition of Indian Magazine Congress
Priyanka Mehra Feb 25, 2015 9:00 AM
Juan Senor, Partner, Innovation Media Consultancy, UK & Co-Editor, Innovations in Magazines World Report, on integration of management and editorial teams, how to approach native advertising, increasing need for SEO, and a dedicated analytics desks for key decision makers
Priyanka Mehra Feb 24, 2015 10:51 AM
Account size is estimated to be around Rs 50 crore. The account was won on the back of a multi-agency pitch, which took place in November last year. Madison is the incumbent agency on the account
Priyanka Mehra Feb 24, 2015 9:14 AM
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