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Dentsu's Rohit Ohri is slated to be heading to Singapore later this month to head Dentsu Branded agencies for the APAC region, indicate industry insiders
Priyanka Mehra Jun 2, 2015 9:26 AM
The end of IPL season seems to spell good news for the Hindi GEC genre, though the increased GRPs are a result of non-prime time viewing in week 21
Priyanka Mehra Jun 1, 2015 11:01 AM
The end of IPL season seems to spell good news for the Hindi GEC genre, though the increased GRPs are a result of non-prime time viewing in week 21
Priyanka Mehra Jun 1, 2015 9:19 AM
The agency is handling all the traditional media duties for the brand, confirm industry sources. The account was won after a multi-agency pitch
Priyanka Mehra May 27, 2015 9:12 AM
Madison Media is currently handling the media duties for McCain Foods. The agency won the account in 2013
Priyanka Mehra May 27, 2015 8:50 AM
The incumbent agency on the account is Omnicom Media. The account will be handled out of the Madison's Delhi office, work on the account will start almost immediately
Priyanka Mehra May 26, 2015 7:19 PM
Total TV viewership saw a minor drop of 02%, according to TAM data
Priyanka Mehra May 25, 2015 9:16 AM
The wins include Snapdeal's digital mandate, media mandate for PayU, Saavn, Practo, Housing.com, NewsHunt, Novi Digital Entertainment, TTK Skore among others
Priyanka Mehra May 25, 2015 8:23 AM
Raikar, who was Executive Creative Director at Scarecrow, joins Lowe as Unit Creative Director. He will be reporting to Sagar Kapoor, ECD Lowe Lintas
Priyanka Mehra May 23, 2015 6:14 PM
'Make in India' could well be one of modern India's biggest ideas. Conceptually, though being manufacturing based, this idea has a wider and far reaching remit when interpreted in its fullness, finds Lowe Lintas & Partners CEO Joseph George
Priyanka Mehra May 21, 2015 8:51 AM
Perfect Relations' Dilip Cherian, Madison PR's Paresh Chaudhary, LinOpinion's Ameer Ismail and Pitchfork Partners' Jaideep Shergill on Modi’s master PR strokes, the evolution of his public persona and future communication strategies
Priyanka Mehra May 20, 2015 9:55 AM
Sanjay Nayak, President McCann Worldgroup India, will be moving on join a start-up venture
Priyanka Mehra May 19, 2015 10:46 PM
The total viewership for television dropped this week by 0.6%, while Hindi GEC viewership saw a drop of 1.5%, according to TAM data
Priyanka Mehra May 18, 2015 9:12 AM
The India Today Group (ITG) in a mega brand play is likely to be extending its brand name 'India Today' to Headlines Today, which according to reliable resources will bring in an integration of digital, television and print going forward
Priyanka Mehra May 16, 2015 5:38 PM
The actor was roped in by the jewellery brand as she represents the Indian woman who is confident and progressive. Through the narrative woven around the timeless bond between a mother and a daughter, the brand aims to depict its jewellery as timeless as the relationship
Priyanka Mehra May 14, 2015 9:40 AM
Going forward he will be setting up Social Quotient - India's first Social Cause Marketing and Communications company. He is also contemplating on collaborating with Pratap Bose to take Youth Marketing as a concept to the next level
Priyanka Mehra May 13, 2015 9:02 AM
Industry sources indicate that Nike's Marketing Head in South East Asia Avinash Pant could be joining Red Bull in June
Priyanka Mehra May 13, 2015 8:38 AM
Industry sources indicate that around 30 employees have left the agency across verticals in the last week and another 25 are expected to leave. Pratap Bose confirmed that exits from Mudra would be joining him, Madhukar Kamath maintains the exits have been only from OOH
Priyanka Mehra May 12, 2015 8:41 AM
Though the magnitude of drop was just about 1% this week; the genre viewership is down 13% if compared with week 14
Priyanka Mehra May 11, 2015 9:03 AM
Former National Creative Director of Grey, Amit Akali has launched WYP with his brother Praful Akali, who is also Founder and MD of Medulla Communications. The other Founder
Priyanka Mehra May 7, 2015 8:33 AM
The question that arises now is whether BARC's dialogue (which was initiated with the MIB last night) will be successful in ensuring the release of BARC data today as scheduled
Priyanka Mehra May 6, 2015 10:14 AM
“This is a discriminatory practice; our application for MIB registration with due diligence is pending since early November of 2014. It has been pending from their end,” said Shashi Sinha, BARC Technical Committee Chairman
Priyanka Mehra May 5, 2015 6:23 PM
Flipkart's new ads stress upon the 'must have' Flipkart app on customers' smartphones for easy and convenient shopping experiences. Campaign is conceptualised by Chapter Five Brand Solutions in association with Grey's former NCD Amit Akali's new venture
Priyanka Mehra May 5, 2015 9:24 AM
Dhanda had joined the organization in April 2014 as EVP Head Group Business & Strategy
Priyanka Mehra May 5, 2015 8:24 AM
Lakshmi Narasimhan has been appointed Chief Growth Officer, South Asia, Tushar Vyas has been promoted to the role of Chief Strategy Officer - GroupM South Asia and Sridhar Ramasubramanian, Chief Financial Officer has been promoted as the new Chief Operating Officer of GroupM South Asia
Priyanka Mehra May 5, 2015 7:25 AM
This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14
Priyanka Mehra May 4, 2015 1:32 PM
This week the Hindi GEC genre declined further losing 5% viewership. Majority of this loss came in prime time when IPL matches are scheduled, taking the loss to 12%, compared to a non-IPL week 14
Priyanka Mehra May 4, 2015 9:43 AM
Komal Bedi Sohal to take charge as Chief Creative Officer Y&R Singapore
Priyanka Mehra May 4, 2015 7:48 AM
Sir John Hegarty, Worldwide Creative Director and Founder, Bartle Bogle Hegarty (BBH), expresses his views on the role of research in advertising, what goes into a great pitch, and awards being a curse for the advertising industry
Priyanka Mehra Apr 28, 2015 9:45 AM
Out of 80 million GVTs which the Hindi GEC genre shed this week, 76 million GVTs were lost in weekday prime-time wherein IPL matches are scheduled
Priyanka Mehra Apr 27, 2015 9:01 AM
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