Authors
Juan Senor, Partner, Innovation Media Consultancy, UK & Co-Editor, Innovations in Magazines World Report, on integration of management and editorial teams, how to approach native advertising, increasing need for SEO, and a dedicated analytics desks for key decision makers
Priyanka Mehra Feb 24, 2015 8:59 AM
Madison Media who has been handling media duties for the telecom major for nearly a decade is the incumbent agency on the account. GroupM will start working on the account from 1st April onwards
Priyanka Mehra Feb 24, 2015 6:58 AM
BARC has already started meter seeding and monitoring and there are a few check points that will come. But I am confident we are in good shape, says Shashi Sinha, CEO, IPG Mediabrands
Priyanka Mehra Feb 19, 2015 9:12 AM
CoverFox is an online platform whose sole aim is to make the process of buying and managing insurance easier, simple and transparent
Priyanka Mehra Feb 6, 2015 9:34 AM
Majority of the accounts were won by the agency on the back of multi-agency pitches; these include Viber, DHFL, Metro Cash and Carry and JG Hosiery
Priyanka Mehra Feb 6, 2015 9:25 AM
Nathani was formerly India Marketing Head of Bisleri International
Priyanka Mehra Feb 4, 2015 9:23 AM
Kumar's role is effective 1st March 2015, , Ravi Rao will be transitioning into a new role within GroupM
Priyanka Mehra Feb 2, 2015 9:09 PM
Maxus South Asia's MD Kartik Sharma on winning 26 new clients and 120+ awards in 2014, significant leadership changes within the agency, and the way forward for Maxus in 2015
Priyanka Mehra Jan 28, 2015 10:23 AM
Aircel has appointed Starcom MediaVest Group after a multi-agency pitch as its AOR for all media sans OOH. The agency was earlier handling the media duties on TV and digital
Priyanka Mehra Jan 28, 2015 9:48 AM
Maxus South Asia's MD Kartik Sharma on winning 26 new clients and 120+ awards in 2014, significant leadership changes within the agency, and the way forward for Maxus in 2015
Priyanka Mehra Jan 28, 2015 8:25 AM
The group is also venturing into digital space with a 300-400 channel MCN and coming up with 2 huge state of the art studio's in Mumbai in a year's time
Priyanka Mehra Jan 27, 2015 9:16 AM
Gustavo Martinez, Worldwide CEO, JWT on the company’s aggressive growth plan, strategy for acquisitions and the 2020 agenda in India
Priyanka Mehra Jan 19, 2015 8:49 AM
Prior to this Dahiya was working with Mail Today, where he was Managing Editor, in charge of production, responsible for putting together the edition each night
Priyanka Mehra Jan 15, 2015 9:16 AM
Colvyn Harris to don the role of Executive Director, Global Growth and Client Development, both Harris and Rai will report to Gustavo Martinez, JWT Global CEO
Priyanka Mehra Jan 15, 2015 7:15 AM
Foley, President of South East Asia Pacific & Japan, Landor Associates, on social media don'ts, the impact of design on ROI, experience of working on client's side as well as agency's side...
Priyanka Mehra Jan 9, 2015 9:03 AM
His new role includes marketing for BBC World News and BBC.com in India, as well as BBC World Service in Asia
Priyanka Mehra Jan 3, 2015 9:48 AM
Sharma also called the poster-boy of international brand licensing in the Indian magazine circles will start his next assignment in March next year
Priyanka Mehra Dec 31, 2014 8:52 AM
Leading PR gurus list 5 invaluable PR lessons PM Modi has taught us this year
Priyanka Mehra Dec 24, 2014 9:27 AM
Iyer, National Creative Director, Lowe and Partners on 'unnecessarily long' long format ads and list top campaigns for the year 2014
Priyanka Mehra Dec 23, 2014 10:04 AM
Cooper, CEO, PHD Worldwide on the fun in being a challenger brand, wish list for PHD India, and the collaborative value of PHD’s global planning system Source
Priyanka Mehra Dec 22, 2014 9:42 AM
Joseph George, CEO & Vikas Mehta CMO, Lowe Lintas and Partners on the need for building an agency brand as a fuel to propel the agency's growth engine
Priyanka Mehra Dec 17, 2014 9:24 AM
Sardesai, who recently won Asian TV Award for 'The Best News Presenter' for his coverage on the counting day of the general elections, talks about honest & credible news television, unprejudiced election coverage, PM Modi's infectious energy and more
Priyanka Mehra Dec 15, 2014 9:24 AM
SMG Convonix, digital arm of Starcom MediaVest Group in India and DigitasLBi have jointly been awarded the digital strategy and creative mandate for the brand
Priyanka Mehra Dec 11, 2014 7:53 AM
FCB ULKA's agency Interface Communications is currently the creative agency on the account. Industry sources indicate that the brand maybe looking at re-positioning
Priyanka Mehra Dec 9, 2014 9:28 AM
As JWT celebrates its 150th anniversary today and completes 85 years in India, we take a look at little-known facts of the agency's history in India. CEO of JWT South Asia Colvyn Harris talks about the lineage that forms the essence of JWT
Priyanka Mehra Dec 5, 2014 9:46 AM
With the fast approaching culmination of 2014, CEO of OMD Worldwide Mainardo de Nardis talks about the five key trends for the media industry in 2015 as well as the key targets for OMD in 2015
Priyanka Mehra Dec 3, 2014 9:10 AM
Rana Barua, CEO, Contract Advertising & Prashanth Challapalli, Sr. VP & Digital Head, iContract talk about the challenges of building a truly digital agency, going after the right clients and setting the pace for future growth
Priyanka Mehra Nov 27, 2014 9:25 AM
The account size is estimated to be Rs 100 crore, as per industry sources. As part of the strategy and a 360-degree advertising campaign, the agency has made several TVCs for the beneficiaries as well as the influencers
Priyanka Mehra Nov 27, 2014 8:43 AM
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