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Milestone Brandcomm has executed an OOH campaign for two of Colors’ new shows, ‘Lagi Tujhse Lagan’ and ‘Yeh Pyar Na Hoga Kam’. The campaign, which got underway on December 20, is visible across 25 cities mainly in the Hindi belt, and will continue for six weeks.
Pallavi Goorha Kashyup Dec 28, 2009 8:04 AM
Birla Sun Life Insurance has been able to cut through the clutter via some innovative marketing and advertising strategies. As the company’s CMO, Ajay Kakkar, said, “When the world is going zig, you zag.” The Birla Sun Life Insurance case study was the second presentation at the Mumbai leg of the Pitch CMO Summit 2009, held on December 17.
Pallavi Goorha Kashyup Dec 19, 2009 7:52 AM
The Mumbai leg of the Pitch CMO Summit 2009 was held on December 17. The Summit saw five case study presentations on some well-known brands that have made their mark. Also unveiled at the event was the Brand-o-Meter that reveals how various brands measure.
Pallavi Goorha Kashyup Dec 18, 2009 8:21 AM
Shavon Barua is joining Euro RSCG as Director of the agency’s Mumbai office. Barua takes charge from January 2010. She has earlier worked with Euro RSCG in Delhi, where she was Head of the Reckitt Benckiser business.
Pallavi Goorha Kashyup Dec 18, 2009 8:08 AM
CVL Srinivas has put in his papers as Director, Private Treaties, an innovative venture of Bennett Coleman and Company Ltd that was set up to leverage the long experience and wide reach of the Times Group to create value for its clients through strategic partnerships. Srinivas had joined the venture in March 2008. He has not yet decided on his next destination.
Pallavi Goorha Kashyup Dec 17, 2009 7:30 AM
Citizen Dentsu, Dentsu India’s specialised division for social communications, has won the Delhi Civility campaign following a multi-agency pitch process that began in July 2009. The campaign will be visible across Delhi and is targeted towards the 2010 Commonwealth Games.
Pallavi Goorha Kashyup Dec 16, 2009 7:57 AM
The Delhi Outdoor Advertising Association (DOAA) organised a meeting between its member outdoor media owners (OMOs) and select advertising agencies in Delhi recently to settle certain intractable issues, including inordinately delayed payments. The meeting was presided over by Mukesh Gupta, General Secretary, DOAA and MD, Graphisads.
Pallavi Goorha Kashyup Dec 15, 2009 7:52 AM
Having skillfully navigated through the slowdown, Everest Brand Solutions is ushering in the New Year with optimism. At least 11 people at the agency have been promoted across disciplines, amongst several getting increments, rewards and incentives right through.
Pallavi Goorha Kashyup Dec 15, 2009 7:49 AM
In its bid to create new and innovative outdoor properties, OOH firm NS Publicity has created a unique tower – the ‘Rockin Tower’ – in the affluent Raja Park area of Jaipur that lends itself to premium advertising. The tower offers an interesting entertainment package to the viewers, complete with music and lighting displays.
Pallavi Goorha Kashyup Dec 12, 2009 8:48 AM
Big Street, the OOH division of Reliance Media World, has come up with interesting innovations for Nike at the Delhi Metro Rajeev Chowk station recently. They have put up wall brandings against the two walls of the entrances at Gates 4 and 5, said to be the first such wall branding at any DMRC entry gate.
Pallavi Goorha Kashyup Dec 10, 2009 8:23 AM
Krishnendu Ghosh and Prashant Mishra have quit MOMS, the out-of-home specialist unit from Madison in Delhi, to join Nabendu Bhattacharyya’s recently set up Milestone Brandcom. Senior Sources close to the development confirmed the movements.
Pallavi Goorha Kashyup Dec 10, 2009 8:22 AM
Candid Marketing’s trade marketing division, UBIQ Trade Marketing, has recently undertaken in-shop branding for Videocon Digi World. The main objective is to create exclusive Videocon stores that would personify the brand image as well keeping the new look in mind.
Pallavi Goorha Kashyup Dec 9, 2009 8:11 AM
The Directorate of Advertising & Visual Publicity (DAVP) has empanelled as many as 29 agencies to handle its creative duties over a period of a year. It is learnt from industry sources that DAVP would be spending Rs 2,000 crore this year, as against nearly Rs 1,500 crore last year.
Pallavi Goorha Kashyup Dec 8, 2009 7:29 AM
MediaVest, a division of Starcom MediaVest Group (SMG), has bagged the media duties of JK Helene Curtis Ltd. Senior sources close to the development have confirmed the news and pegged the account size upwards of Rs 30 crore. There win comes on the heels of a multi-agency media pitch.
Pallavi Goorha Kashyup Dec 8, 2009 7:28 AM
K&V Media, a Rs 15-crore IMC agency started six months back by Priyank Vashisht and Dheeraj Vashisht, along with Abdullah Khan, has ventured into the digital space with a new agency, christened K&V Interactive, along with Pinank Shah, a veteran in the interactive media space.
Pallavi Goorha Kashyup Dec 7, 2009 8:47 AM
MarketGate, a Mumbai-based strategic business and marketing consulting firm, has just ventured into branding and design. The aim is to create a good differentiator for MarketGate’s clients and drive consumer choice, based on packaging and branding.
Pallavi Goorha Kashyup Dec 5, 2009 9:17 AM
Nabendu Bhattacharyya’s Milestone Brandcom has added one more business to its kitty, this time it is the high decibel launch of Axis Mutual Fund across pan India. The agency has been consistently adding new clients in its initial 45-day journey.
Pallavi Goorha Kashyup Dec 4, 2009 8:22 AM
LINOpinion, Lowe Lintas’ public relations division, has been appointed by Religare Enterprises Ltd (REL) as its communications partner in India. LINOpinion will be responsible for continuing to establish Religare as a globally trusted brand in the financial services domain. Religare is one of the leading integrated financial services groups in India and across multiple international locations.
Pallavi Goorha Kashyup Dec 3, 2009 9:14 AM
Capital Advertising has won the Voltas air conditioners account following a multi-agency pitch. The account size is pegged at Rs 10 crore. Senior sources close to the development have confirmed the news. Euro RSCG is the incumbent agency.
Pallavi Goorha Kashyup Dec 3, 2009 8:47 AM
Tanishq Jewellery, from the Tata Group, has lined up some aggressive advertising and marketing plans. Speaking to exchange4media, Sandeep Kulhalli, Vice President - Retail, Tanishq, said, “Regarding brand engagement at Tanishq, we are connecting brands to consumers at activation level. We are also investing a lot of money on design.”
Pallavi Goorha Kashyup Dec 1, 2009 8:07 AM
Jaroslaw Ziebinski, President - Asia Pacific, Leo Burnett, is upbeat about the agency’s prospects in India in 2010 and beyond. Speaking to exchange4media, Ziebinski says Leo Burnett has aggressive plans for India and that the agency is planning to acquire companies in areas of shopper and digital marketing next year.
Pallavi Goorha Kashyup Nov 30, 2009 8:30 AM
In a bid to strengthen its market share, Park Avenue has relaunched its soap brand for men in new size and fragrances. Supporting the brand’s activities is Dentsu Marcom, which has conceptualised a new TVC that seeks to show how a bath can be a completely male experience.
Pallavi Goorha Kashyup Nov 28, 2009 7:43 AM
Hindustan Petroleum Corporation Ltd (HPCL) has claimed to have attracted an unprecedented response from over 15 lakh consumers through their ‘HP Happy Wheels Offer’. The entire integrated campaign, from conceptualisation to execution, is being handled by Leo Burnett and its integrated marketing services agency ARC Worldwide.
Pallavi Goorha Kashyup Nov 28, 2009 7:42 AM
K&V Media, an IMC agency started five months back by Priyank Vashisht, Dheeraj Vashisht and Abdullah Khan, has entered into a MoU with Concept Public Relations India Ltd to be their preferred partner for events and activation.
Pallavi Goorha Kashyup Nov 27, 2009 7:55 AM
ZenithOptimedia has promoted Satyajit Sen, Managing Director - North, as CEO with immediate effect. Meanwhile, Ambika Srivastava will continue to guide the agency in her new role as Chairperson, in addition to her other major duty as Chairperson of Vivaki Media Exchange.
Pallavi Goorha Kashyup Nov 26, 2009 7:42 AM
Citizen Dentsu, Dentsu India’s specialised division for social communications, is partnering the Government of Delhi for the latter’s Campaign against Child Exploitation, called ‘Time for Change’. This is a year-long campaign and budgetary allocations will come from period to period.
Pallavi Goorha Kashyup Nov 24, 2009 9:11 AM
NS Publicity, a Rajasthan-based OOH agency, has been awarded the OOH advertising rights for DMRC’s RK Ashram to Dwarka route, which is worth Rs 50 crore. The agency has won the advertising rights for eight years following a closely contested tender process that also saw the participation of companies like Proactive, Pioneer Publicity, Big Street and Prithvi Associates.
Pallavi Goorha Kashyup Nov 24, 2009 9:10 AM
K&V Media, an IMC agency started four months back by Priyank Vashisht along with Abdullah Khan, has bagged the media mandate for Networth Direct. The media spends are pegged at Rs 4 crore for a period of six months.
Pallavi Goorha Kashyup Nov 23, 2009 7:23 AM
As the Indian National Congress party completes 125th year of its existence in 2010, it has grand plans to mark the occasion by organising programmes at various levels. The party has called a creative and media pitch for this and the account size is pegged at Rs 50 crore.
Pallavi Goorha Kashyup Nov 23, 2009 7:21 AM
Noshe Oceanic’s recent print campaign for Genesis Global School was provocative enough to merit mention in Hindustan Times. Launched as a sequel to the ‘redefine academics’ launch campaign, the latest campaign shows a young girl playing with a ball and a broom with a header that goes “Is Kantabai becoming your child’s guru?”
Pallavi Goorha Kashyup Nov 21, 2009 7:59 AM
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