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Percept Media, the media planning, evaluation and buying arm of Percept Ltd, has been assigned the task of planning and executing Lovely Professional University’s media campaign following a fiercely competed pitch.
Pallavi Goorha Kashyup Feb 8, 2010 6:53 AM
The Income Tax Department has empanelled Span Communications, Lowe Lintas, Ashok Creatives, Perfect 10, Pamm, Mode, Invicta, Garuda, Falcon, Disha, Centum, and Arun Sign to handle its creative duties. The current empanelment is for a period of one year. The media duties will be looked after by DAVP. The account size for both creative and media duties has been pegged at Rs 50 crore.
Pallavi Goorha Kashyup Feb 4, 2010 7:37 AM
The Income Tax Department has empanelled Span Communications, Lowe Lintas, Ashok Creatives, Perfect 10, Pamm, Mode, Invicta, Garuda, Falcon, Disha, Centum, and Arun Sign to handle its creative duties. The current empanelment is for a period of one year. The media duties will be looked after by DAVP. The account size for both creative and media duties has been pegged at Rs 50 crore.
Pallavi Goorha Kashyup Feb 3, 2010 3:31 PM
‘My Name is Khan’, that will see the pair of Shah Rukh Khan and Kajol on screen after years, has managed quite a few strategic brand tie-ups. These include Century Ply, DishTV, Bharti Airtel, Reebok International, Samsonite Corp, Makemytrip.com and Kyazoonga, among others.
Pallavi Goorha Kashyup Feb 3, 2010 7:21 AM
After the histrionics of Rakhi Sawant and her Swayamvar, NDTV Imagine premiered ‘Rahul Dulhaniya Le Jayega’, the second of the Swayamvar series, on February 1, 2010. The outdoor campaign by MOMS Outdoor Media Solutions for the show has managed to grab attention with its innovative ‘wedding’ look.
Pallavi Goorha Kashyup Feb 2, 2010 7:22 AM
Cheil Worldwide has moved on from its office in Nehru Place to its new office in Gurgaon. The move is in keeping with growing business of the agency its client Samsung, too, shifting base to Gurgaon. Pratap Suthan, NCD Cheil Worldwide, shares more on this move.
Pallavi Goorha Kashyup Feb 1, 2010 7:03 AM
Maruti Suzuki India Ltd, which recently launched its MUV Eeco, has come up with a launch film for the car. Conceptualised by Dentsu Creative Impact, the TVC stresses on the ‘Eeco family’. The TVC is breaking today across channels.
Pallavi Goorha Kashyup Feb 1, 2010 7:00 AM
Naresh Gupta, former National Planning Head of Publicis India, has joined Dentsu Marcom as Planning Head. He will be based out of Delhi and will report to Rajesh Aggarwal, President, Dentsu India. Aggarwal has confirmed the news.
Pallavi Goorha Kashyup Jan 30, 2010 7:01 AM
Gradually emerging from the slowdown, companies are beginning to lift the freeze on fresh hirings. As opposed to the downsizings of the last one year, 2010 is set to witness an upswing in the job market. Marking this change, leading recruitment specialist Naukri.com has come up with a new TVC stating ‘Jobs Are Back’.
Pallavi Goorha Kashyup Jan 30, 2010 6:55 AM
Starcom IP, the digital marketing practice of Starcom MediaVest Group, recently devised a campaign for Kaya Skin Clinic to promote its new approach to skincare, called ‘Everyday Radiance’. The creative approach involved devising a contest, landing page, banners, etc., apart from doing the media planning and buying, before the TVC went on air.
Pallavi Goorha Kashyup Jan 27, 2010 6:59 AM
Noshe Oceanic has been assigned the complete communication responsibility for AR Polymers, leaders in defence & outdoor combat gear. AR Polymers is part of the MKU Group and all its ventures have amassed a sizable market share over the last 14 years.
Pallavi Goorha Kashyup Jan 27, 2010 6:56 AM
Disney Studio has made significant use of the out of home route for its forthcoming 3D movie ‘Toy Story 2’. Starcom MediaVest Group’s OOH arm Navia Asia has partnered with Disney for the campaign.
Pallavi Goorha Kashyup Jan 23, 2010 7:12 AM
Noshe Oceanic Group, promoter of ad agency Noshe Oceanic, Stoots India Productions, Noshe PR and Aryan Global, has forayed into the art world with a new company – An Yah – which will focus on commissioned art, art on rent and corporate art.
Pallavi Goorha Kashyup Jan 21, 2010 7:07 AM
It was about two years back that Charu Bakshi had quit Law & Kenneth Delhi to start her own venture, a creative hotshop 4D IMC (Integrated Marketing Communication). Not much has been heard about the agency since its launch, but Bakshi has been busy setting up the operations and the agency has bagged businesses worth Rs 25 crore in the mean time.
Pallavi Goorha Kashyup Jan 21, 2010 7:04 AM
Law & Kenneth has been assigned the creative mandate for S Kumars Nationwide Ltd’s new brand for the mass market, called World Player. The win comes on the back of a multi-agency pitch. The brand is being launched this month and is targeted at small towns and rural areas. Industry sources have pegged the account size at Rs 30 crore for the first year.
Pallavi Goorha Kashyup Jan 19, 2010 7:28 AM
It is not everyday that one comes across packaging contributing to a large extent to a brand’s success story. Parle Agro’s snack brand Hippo is one such case study. The innovative packaging done by Creativeland Asia has helped Hippo stand out amid the clutter, and that too without any high-intensity outdoor or TV campaigns.
Pallavi Goorha Kashyup Jan 18, 2010 7:00 AM
General Motors is very upbeat about India. The car maker launched Beat, a compact car, and unveiled Chevrolet Spark’s electric variant, among others, at the recently concluded Delhi Auto Expo 2010. While Wieden + Kennedy has been roped in for Beat, Leo Burnett is handling the creative duties for Chevrolet Electric Spark, Captiva Extreme and Aveo’s CNG version.
Pallavi Goorha Kashyup Jan 18, 2010 6:58 AM
Law & Kenneth Kolkata has bagged the creative mandate for Spencers’ private label business. The agency will be handling in-store brands of Spencers like Smart Choice. Though the account size could not be ascertained at the time of filing this report, it is said to be substantial.
Pallavi Goorha Kashyup Jan 15, 2010 7:20 AM
Innocean is looking forward to further consolidate its position in 2010. The total billings of the agency is claimed to have grown by 14 per cent in 2009. Innocean plans to have increased focus on sports marketing opportunities. Digital media, too, is an area of focus and the marketing weapon of choice for Innocean in the year ahead.
Pallavi Goorha Kashyup Jan 14, 2010 7:34 AM
Denstu Creative Impact has bagged creative mandate for Maruti Suzuki’s newest MPV (multi purpose vehicle) Eeco following a multi-agency pitch of Maruti roster agencies. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki, has confirmed the account size to be in the region of Rs 25-30 crore. The media duties are being handled by Lintas Media Group.
Pallavi Goorha Kashyup Jan 12, 2010 7:27 AM
UTI Mutual Fund House has unveiled an outdoor campaign to reach out to potential customers in 11 cities across the country. The campaign seeks to reiterate UTI’s traditional leadership in the financial market with the tagline ‘Kisne Sikhayi India Ko Investment Ki Bhasha’. OMI, an arm of the Laqshya Group, has executed the campaign.
Pallavi Goorha Kashyup Jan 9, 2010 8:50 AM
Nandu Narasimhan has joined Solutions | Digitas as National Creative Director. Narasimhan has confirmed the development to exchange4media. Prior to this, he was with Saatchi & Saatchi as ECD for Delhi and Bangalore.
Pallavi Goorha Kashyup Jan 8, 2010 8:22 AM
Videocon has done its OOH branding in the form of LCD cut-outs at the Hyderabad Airport. This comes on the heels of the Group branding the Gateway Tower in Gurgaon in Haryana on one side with the Videocon logo and a similar one at the Videocon Tower at Jandewalan, New Delhi. This innovation has been done in-house at Videocon.
Pallavi Goorha Kashyup Jan 8, 2010 8:20 AM
Nandu Narasimhan has joined Solutions|Digitas as National Creative Director. Narasimhan has confirmed the development to exchange4media. Prior to this, he was with Saatchi & Saatchi as ECD for Delhi and Bangalore.
Pallavi Goorha Kashyup Jan 7, 2010 1:23 PM
Imagine being able to ‘chant’ the dirt away from one’s clothes. Nirma’s new TVC shows precisely this where a housewife ‘chants’ a puddle of dirt into submission. The TVC follows the spectacular underwater ballet commercial that was released a while back.
Pallavi Goorha Kashyup Jan 7, 2010 8:43 AM
Since its launch in 2003, Dentsu India has been witnessing good growth and then came a speed bump in 2009. However, as Rajesh Aggarwal, President, Dentsu India, says, “For a year that was gloom to doom all over the world, we survived and flourished, albeit in a cautious way”. The agency is now looking to make up for all the slowdown in 2010.
Pallavi Goorha Kashyup Jan 4, 2010 6:39 AM
Aamir Khan has delivered yet another hit with his ‘3 Idiots’. Times OOH has conceptualised a campaign involving the movie for Reliance Life Insurance, which can currently be seen on Patel Bridge in Mumbai.
Pallavi Goorha Kashyup Jan 2, 2010 8:11 AM
Bottled water brand Bisleri is all set to capture the festive spirit with innovative packaging design. A new outdoor campaign has been designed to promote the new design. The campaign will kick off next week with 30-odd hoardings in Mumbai. In addition to this, Bisleri will paint the new design on 120 of its trucks that are used for daily distribution.
Pallavi Goorha Kashyup Jan 2, 2010 8:09 AM
It has been a tough year for the advertising and media industry in 2009, still in the grip of slowdown. My wish is that this slowdown period is over in 2010 and ad budgets are revised soon. Of course, salary cuts should also be revised and more jobs created. Also, as a reporter, I wish my sources are more reliable, says Pallavi Goorha Kashyup.
Pallavi Goorha Kashyup Jan 1, 2010 10:57 AM
Crayons Advertising considers 2009 to be one of its best years and things are looking optimistic for the agency in 2010 as well. Ranjan Bargotra, President, Crayons Advertising, shares the agency’s growth plans and the way ahead in the new year.
Pallavi Goorha Kashyup Dec 31, 2009 8:07 AM
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