`Date-wise News`

Times OOH brings in the ‘3 Idiots’ for Reliance Life Insurance campaign

Aamir Khan has delivered yet another hit with his ‘3 Idiots’. Times OOH has conceptualised a campaign involving the movie for Reliance Life Insurance, which can currently be seen on Patel Bridge in Mumbai.

Pallavi Goorha Kashyup Jan 2, 2010 8:11 AM

Pizza Hut wants to know what you are celebrating today

People can’t get enough of festivities. One doesn’t really need a reason to celebrate. Taking this view forward, Pizza Hut has unveiled its new brand campaign that highlights the brand promise of changing everyday moments into celebrations, which is supported by their new tagline – ‘What are you celebrating today?’

exchange4media Mumbai Bureau Jan 2, 2010 8:10 AM

Bisleri seeks to package festivities in a fresh look

Bottled water brand Bisleri is all set to capture the festive spirit with innovative packaging design. A new outdoor campaign has been designed to promote the new design. The campaign will kick off next week with 30-odd hoardings in Mumbai. In addition to this, Bisleri will paint the new design on 120 of its trucks that are used for daily distribution.

Pallavi Goorha Kashyup Jan 2, 2010 8:09 AM

e4m Indian Media Agency Report: GroupM tops buying; Madison, LMG, IMX follow

The recently released exchange4media Indian Media Agency Report that gauges the performance of media service brands in India on the basis of their annual billing figures and also on their industry perception, measured agencies on their buying functions. GroupM led this list with a significant margin, followed by Madison Media and Lintas Media Group. Indian Media Exchange (IMX) and Lodestar Universal are placed fourth and fifth, respectively.

exchange4media Staff Jan 2, 2010 8:08 AM