Date-wise News

Six Inches, a creative and integrated brand communication agency, has announced mid-level management appointments to strengthen its creative and account management team. The company has appointed Reshma Basankar as the Art Head, Zohara Kapadia as the Copy Head and Saket Vaishnav as Business Head.

exchange4media Mumbai Bureau Jan 23, 2010 7:14 AM

MRF has taken the out of home route to plan an activity that would “create instant notice ability, high brand recall and hence a talking point”. The chosen location for this was Chennai airport. TDI executed this campaign for MRF, which kicked off in January 2010.

exchange4media Mumbai Bureau Jan 23, 2010 7:13 AM

Disney Studio has made significant use of the out of home route for its forthcoming 3D movie ‘Toy Story 2’. Starcom MediaVest Group’s OOH arm Navia Asia has partnered with Disney for the campaign.

Pallavi Goorha Kashyup Jan 23, 2010 7:12 AM

The Indian Premier League (IPL) and Hindi general entertainment channel (GEC) Colors have entered into a partnership to launch an entertainment series that would be based on IPL.

exchange4media Staff Jan 23, 2010 7:10 AM

Rajasthan Tourism has embarked on a communication initiative, where instead of using the 30-second TVC route, the tourism player has gone for a 60-second trailer, which is designed to be a “prelude to a blockbuster called Rajasthan”. The creative agency behind the initiative is AMO Communications.

exchange4media Mumbai Bureau Jan 23, 2010 7:09 AM

Mudra Max and Electronic Youth Media Group’s Concrea Communications have joined hands to develop youth marketing platforms in a bid to connect better with this elusive target group.

exchange4media Mumbai Bureau Jan 23, 2010 7:08 AM