Date-wise News

The long awaited tie-up of Yash Raj Films (YRF) and Sony Television is finally on paper with the Sony YRF Channel to go on air in early 2010. OOH Media has executed a launch campaign across cities and clusters for the channel, which will be for a period of three weeks.

exchange4media Mumbai Bureau Dec 31, 2009 8:12 AM

Crayons Advertising considers 2009 to be one of its best years and things are looking optimistic for the agency in 2010 as well. Ranjan Bargotra, President, Crayons Advertising, shares the agency’s growth plans and the way ahead in the new year.

Pallavi Goorha Kashyup Dec 31, 2009 8:07 AM

Paras Pharma has initiated structured radio buying for the first time for their product Moov Neck & Shoulders. The planning of the campaign was on the basis of inputs on radio effectiveness for various brands in the FMCG industry and is targeted at SEC A/B 25+ affluent, urban male working class of the population.

Nitin Pandey Dec 31, 2009 8:06 AM

Roadies, now in its seventh season, has been one of the most popular shows on MTV. The show, mostly aimed at the 15-24 age group, is looking to delve deeper into the digital marketing space and have both online and offline connect with viewers.

Khushboo Tanna Dec 31, 2009 8:03 AM

Nikon India, one of the leaders in the camera and imaging space, has chalked out aggressive expansion plans for the Indian market and is in talks with advertising agencies for its creative duties. ADK Fortune currently handles the creative and media mandates for Nikon India.

Tasneem Limbdiwala & Pallavi Goorha Dec 31, 2009 8:02 AM

There is no doubt that the game has changed with this recession, all of a sudden all of my clients such as P&G, General Motors, Coca-Cola, Fiat, etc., have changed their conversation. I have to pursue growth and growth is in Asia and the growing markets. I think it’s not about power shifting for big companies, because they get only 15-20 per cent from the growing markets, which means 80 per cent still comes from the developed markets. But yes, Asia features in every single conversation now as never before.

exchange4media Staff Dec 31, 2009 12:00 AM