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John Players has launched new OOH campaign featuring new brand ambassador actor Ranbir Kapoor. The clothing brand has made use of innovative billboards with design elements to create a 3D effect. The billboard campaign has been ideated by Encyclomedia and executed by Mudra Max and can be currently seen in Delhi, Mumbai, Kolkata, Hyderabad and Bangalore.
Pallavi Goorha Kashyup Apr 10, 2010 8:53 AM
Leo Burnett has bagged the creative duties of McCain Foods India Pvt Ltd, which offers a wide variety of products such as Aloo Tikki, Tandoori Vege Nuggets and Vege Burgers. The win comes on the back of a multi-agency pitch. KS Narayanan, MD, McCain Foods, has confirmed the development.
Pallavi Goorha Kashyup Apr 8, 2010 8:43 AM
After a good quarter of a century Rasna has come up with a new marketing strategy. For years kids had been cooing ‘I love you Rasna’ in its various ads, now the brand has adopted a new tag line – ‘Shararat ek ghoont’ – to appeal to today’s gadget-savvy, highly informed kids. Rasna is also targeting rural areas and small towns in a big way.
Pallavi Goorha Kashyup Apr 7, 2010 8:44 AM
IBD India, the integrated brand development division of Percept Hakuhodo, has bagged new accounts like RNA, Vapour, Pancheel and Vasu Health Care. The cumulative account size couldn’t be ascertained as these accounts are project based. Meanwhile, the company is targeting 200 per cent growth this year.
Pallavi Goorha Kashyup Apr 5, 2010 8:56 AM
Aprais has launched some new services to help evaluate and improve client-agency relationships as also improve account tenure. Aprais has been enhancing the ROI of business relationships. Now, along with the traditional 360 degree evaluations, it has recently introduced 180 degree evaluations and multi-way evaluations.
Pallavi Goorha Kashyup Apr 5, 2010 8:55 AM
Digital Direction, the digital arm of RK Swamy BBDO’s media buying agency, Media Direction, has recently won a host of new business in the last three months. These include Basecamp, GPI, Hamdard Safi, Hindustan Times, HT Mint, Karvy Private Wealth, LIC Endowment campaign, Mercedes C Class launch, and Mercedes E class launch, among many others.
Pallavi Goorha Kashyup Apr 5, 2010 8:49 AM
In what is touted as a first-of-its-kind move, ‘Top Way’, an offshoot unit of Shree Advertising, has bagged the exclusive rights to fully wrap BEST’s fleet of AC king long buses with advertising. This puts Mumbai on par with some of the top cities in the world that currently use state-of-the-art public transport to carry brand messages.
Pallavi Goorha Kashyup Apr 3, 2010 8:35 AM
HDFC Standard Life’s new campaign, featuring Rajasthan Royals players, promotes and propagates ‘Self Respect’ via its ‘Sar utha ke jiyo’ proposition’. The campaign captures the essence of self belief, pride, and confidence through a journey of the life of these players and depicts how these players have been able to achieve success despite all odds.
Pallavi Goorha Kashyup Apr 3, 2010 8:30 AM
Media Direction, the specialist media services wing of RK Swamy Media Group, has won business worth Rs 100 crore in the last three months. Les Margulis, President, RK Swamy Media Group/ Media Direction, said that the group was focussing on 20 per cent growth in 2010 and targeting clients with media budgets ranging from Rs 5-50 crore.
Pallavi Goorha Kashyup Apr 2, 2010 8:23 AM
Global Advertisers, an advertising and media solutions company headquartered in Mumbai, is aggressively targeting more businesses this year, buoyed by a market back on the growth path.
Pallavi Goorha Kashyup Apr 1, 2010 8:43 AM
In preparation for the summer season ahead, Parle Agro has introduced its iconic mango drink Frooti in no less than 18 new pack designs with 18 new Mangoticons. The new additions take the total number of Frooti Mangoticons to 21. This is part of the company’s long-term strategy and vision for the brand.
Pallavi Goorha Kashyup Mar 31, 2010 8:45 AM
D&H Blurb has lined up some aggressive plans for 2010. The agency is eyeing a growth of 50 per cent this year. It also plans to open an office in Mumbai. These apart, D&H Blurb is also adopting a new mantra for this year, that of ‘bent thinking’. Ajit Hoon, MD & CEO, D&H Blurb, shares more on the agency’s plans.
Pallavi Goorha Kashyup Mar 31, 2010 8:36 AM
The Delhi office of PerceptH has recently two new accounts –Pavers England and Lakshmi Energy & Foods Ltd. Established in 1971, Pavers England is one of the fastest growing and largest footwear retailers with more than 100 retail outlets and Europe’s largest online retail portal (shoe-shop.com). Lakshmi Energy & Foods Ltd is one of the largest manufacturers of long grain non-Basmati rice globally.
Pallavi Goorha Kashyup Mar 30, 2010 8:25 AM
Oil and Natural Gas Corporation (ONGC) has decided on its media and creative agencies. The account has been divided into two Tiers. Tier 1 includes RK Swamy BBDO, Lowe and Grey Worldwide, while Tier 2 includes Saatchi & Saatchi and PerceptH. The size of the business is estimated at upwards of Rs 40 crore.
Pallavi Goorha Kashyup Mar 30, 2010 8:23 AM
The launch ad for LG Cookie PEP phone has not one but three celebrities. Good actors in their own right, they somehow get lost in the ad, which has a confusing story line. The phone no doubt has all the fun features that youth need, but the ad somehow does not bring out these features with clarity. Read what our ad review says…
Pallavi Goorha Kashyup Mar 29, 2010 8:40 AM
Ispat Industries Ltd has appointed Equus Red Cell its advertising partner for Ispat Steel. The win comes on the back of a multi agency pitch that saw the participation of several agencies. The account size couldn’t be ascertained at time of filing the report. There is no incumbent agency on the business.
Pallavi Goorha Kashyup Mar 27, 2010 8:31 AM
Equus Red Cell has been assigned the ColorBar business following a multi-agency pitch. The account size couldn’t be ascertained at time of filing the report. ColorBar is a US-based brand of colour cosmetics, marketed and distributed in India by ColorBar Cosmetics Pvt Ltd, a part of KK Modi Group of Companies. Law & Kenneth is the incumbent agency on the business.
Pallavi Goorha Kashyup Mar 26, 2010 9:57 AM
Span Communications and Crayons Advertising have once again bagged the advertising duties for part of Incredible India’s international campaign. Span Communications has bagged the business for TV campaign in Europe and America, while the print campaign in Europe has been assigned to Crayons Advertising.
Pallavi Goorha Kashyup Mar 16, 2010 8:21 AM
Katrina Kaif cheek-to-cheek with a cut mango – the visual is sensual, mouth watering, and traffic stopping. It’s the new Slice campaign hitting Mumbai. With the outdoor medium playing a lead role, Pepsico has set out to capture the mango-loving metropolis. The out-of-home plan is being executed by Platinum Outdoor.
Pallavi Goorha Kashyup Mar 13, 2010 7:29 AM
The humble taxi is fast evolving from being a mere mode of transportation to creating maximum impact in the OOH space. Radio can service provider Meru Cabs had recently tied up with the film ‘Toh Baat Pakki’, and buoyed by the association, is now further exploring the movie and entertainment space.
Pallavi Goorha Kashyup Mar 11, 2010 8:24 AM
Media Direction has brought on board Chetan Ahuja as Media Director. He will be working on brands such as Rasna and Seimens, among others. Les Margulis, President, RK Swamy Media Group/ Media Direction, has confirmed the appointment. Ahuja will be reporting to K Satyanarayana VP and Communications Officer, Media Direction.
Pallavi Goorha Kashyup Mar 11, 2010 8:24 AM
Crayons Advertising has been assigned the creative duties of WLC College. TBWA\India was the incumbent agency. It may be noted that Crayons had earlier handled the WLC College business from 1998 to 2006, after which the creative duties were being handled in-house by the College. TBWA\India had won the account in December 2009 following a multi-agency pitch.
Pallavi Goorha Kashyup Mar 10, 2010 7:44 AM
Sepia Advertising has been appointed to handle the advertising for Sci-D’vine Foundation (The Science of Divine Living), which includes media, creative, OOH and Internet activities for the Foundation. The account size has been pegged at Rs 4 crore.
Pallavi Goorha Kashyup Mar 9, 2010 7:45 AM
Navia Asia has chalked out some aggressive plans for the year ahead. The company had recently launched a second unit, Vector. Sharing the company’s growth plans, its CEO, Sanjay Shah, says that Navia Asia plans to consolidate this year, where there would be more focus on technology and expansion.
Pallavi Goorha Kashyup Mar 2, 2010 6:15 AM
With just a day to go for the Union Budget 2010, the advertising fraternity does not seem to be too excited about it. Two wishes that top the list of most advertising professionals are revoking the service tax and boosting GDP growth as the ad industry is more dependent on the GDP factor. exchange4media finds out more from the Indian ad honchos.
Pallavi Goorha Kashyup Feb 25, 2010 7:28 AM
The OOH players are quite optimistic about the Budget regarding GDP growth. They are expecting that there would be no increase in service tax or VAT. The OOH players are also looking forward to additional benefits been given to new media options and digital OOH.
Pallavi Goorha Kashyup Feb 24, 2010 7:20 AM
Mohit Beotra, Executive Director, Lowe Lintas Delhi, has put in his papers. He is slated to join Airtel, where he will be heading the Northern Circle. Senior sources close to the development have confirmed the news. Beotra had joined Lowe Lintas in February 2004 as EVP.
Pallavi Goorha Kashyup Feb 23, 2010 7:11 AM
The media pitch for General Motors has boiled down to three agencies – Madison Media, OMG and Starcom Worldwide. The auto major will be deciding on its media agency in 15 days. Industry sources have pegged the business in the vicinity of Rs 100 crore. Gaurav Gupta, Director - Marketing, General Motors, has confirmed the development.
Pallavi Goorha Kashyup Feb 18, 2010 6:57 AM
Crayons advertising has recently won new businesses like Khyber Cement, Harvard Business School, and International College of Financial Planning owned by Bajaj Capital. All these accounts were won after multi-agency pitches.
Pallavi Goorha Kashyup Feb 17, 2010 7:11 AM
Joel Multimedia Pvt Ltd, a Mumbai-based media planning and buying agency, has bagged the media planning and buying duties of ADF Foods, formerly known as American Dry Fruits. The size of the account is in the range of Rs 5-7 crore. JWT handles the creative duties of ADF foods.
Pallavi Goorha Kashyup Feb 8, 2010 6:56 AM
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