Authors
The Organising Committee of the Commonwealth Games 2010 has invited bids from OOH agencies for production of vehicle graphics, standees, banners and signages for national sector of the Queen’s Baton Relay 2010. The specified materials will have to be delivered latest by June 5.
Pallavi Goorha Kashyup May 17, 2010 8:31 AM
When it comes to pizzas, most people would go in for Domino’s, which has been dominating the market with its pizza in 30 minutes proposition. Over the years, its brand proposition has gone from the functional ‘Hungry kya’ to the emotional ‘Khushiyon ki home delivery’. exchange4media takes a look at how the brand has grown in India.
Pallavi Goorha Kashyup May 14, 2010 8:55 AM
Bharat Sanchar Nigam Ltd Mumbai has invited the media arms of its empanelled agencies – EuroRSCG, Percept Media, Prachar Media and Mudra Max – to pitch for its media duties. The telecom giant has also called for an OOH pitch. According to industry sources, the cumulative account size is in the region of Rs 150 crore.
Pallavi Goorha Kashyup May 14, 2010 8:42 AM
The Mumbai Metropolitan Region Development Authority (MMRDA) has invited tenders for display of advertisements on 18 skywalks constructed in Mumbai Metropolitan Region (MMR). The last date for submitting bids for the five-year advertisement treaty is June 14, 2010.
Pallavi Goorha Kashyup May 13, 2010 8:25 AM
The Unique Identification Authority of India (UIDAI), which unveiled its new brand name – ‘Aadhaar’ – and logo last month, is now scouting for an agency to handle its creative and media duties. The pitch was called last week and it is known that agencies like Span Communications, Lowe, Rediffusion Y&R, Dentsu and Percept are in the fray for the business. Industry sources have pegged the account size at over Rs 100 crore.
Pallavi Goorha Kashyup May 12, 2010 8:18 AM
‘Shrek’, the adorable green ogre is set to hit the screens again and this time, McDonald’s has tied up for a series of co-branded activities with the movie via the ‘Shrek Festival’, which will continue till June 30, 2010 at all McDonald’s outlets across India. Rs 2 crore is being spent on the various advertising and marketing initiatives.
Pallavi Goorha Kashyup May 11, 2010 8:39 AM
Impact Marketing Services has embarked on its journey of being a full service BTL agency with its Vision 2012. Rajesh Menon, MD, Impact Marketing Services, shares more on this vision and the road ahead for the agency.
Pallavi Goorha Kashyup May 11, 2010 8:38 AM
Over the years, McDonald’s has become the only QSR brand in India to have an umbrella of touch points where customers can have an easy access to the brand. The marketing strategy has been to reach out to families and create an emotional and social connect – be it through the Happy Price Menus, celebrating every small happiness, or a family-approved hangout joint for the young ones.
Pallavi Goorha Kashyup May 10, 2010 8:23 AM
LIC Mutual Fund is on the lookout for creative and media partners. Pitching for the business are the empanelled agencies of Life Insurance Corporation (LIC) of India – RK Swamy, Mudra Communication, DraftFCB+Ulka and JWT India. The media arms of these agencies would handle the media part of the business.
Pallavi Goorha Kashyup May 10, 2010 8:17 AM
Equinox, a division of ZenithOptimedia, has been assigned the media duties for Mitsubishi’s portfolio in India, including Outlander, Lancer, Cedia, Pajero and Montero. The win comes on the back of a multi-agency pitch. Senior sources close to the development have confirmed the win and pegged the account size at Rs 30 crore. Contract Advertising remains the creative agency for Mitsubishi.
Pallavi Goorha Kashyup May 8, 2010 8:23 AM
India’s leading venture capitalists and industry leaders got together in Mumbai on May 4, 2010 under the aegis of the Indian Venture Capital Association (IVCA), wherein a new committee of IVCA was formed. Mahendra Swarup continues as President of IVCA.
Pallavi Goorha Kashyup May 5, 2010 8:41 AM
After hectic bidding, Delhi International Airport Pvt Ltd (DIAL) has awarded the licence for its new airport terminal (P3) for advertisement locations at Indira Gandhi International Airport to Times Innovative Media Pvt Ltd, a subsidiary of Entertainment Network (India) Ltd (ENIL). TIMPL operates its OOH media business under the brand name Times OOH.
Pallavi Goorha Kashyup May 4, 2010 8:52 AM
Close on the heels of calling for a creative pitch, Reliance Communications India (RComm) is now on the lookout for an OOH partner for its GSM and CDMA mobile business. The OOH business is pegged in the region of Rs 50-70 crore. In the fray are Platinum (Madison outdoor group), Primesite, Milestone Brandcomm and GroupM (Kinetic group).
Pallavi Goorha Kashyup May 3, 2010 8:11 AM
VIP, which recently launched its range of light strolleys under the brand name Superlite, has come out a campaign to support the launch. Publicis Ambience has created an animation based TVC for Superlite that is eye-catching and makes one feel like watching it over and over again.
Pallavi Goorha Kashyup May 1, 2010 8:28 AM
OOH specialists, Yuvraj Agarwal, former COO, Ambient and Airports, Laqshya Media, and Satish Kailash Singh, former CEO, OMI, have jointly ventured into the media solutions business with Realm Media Solutions Pvt Ltd. The venture also has a specialist OOH arm, Realm OOH.
Pallavi Goorha Kashyup Apr 30, 2010 8:15 AM
Expanding its offering in India, Dentsu has launched three specialist mobile agencies – Mobimost, Softcell and Incelligence. The three agencies are a subset of Dentsu Digital but will operate under different brands. While Mobimost operates under Dentsu Creative Impact, Softcell operates under Dentsu Communications, and Incelligence operates under Dentsu Marcom.
Pallavi Goorha Kashyup Apr 28, 2010 8:29 AM
Reliance Communications India has called for a creative pitch for its GSM and CDMA mobile business. The business is estimated to be upwards of Rs 200 crore. It is learnt that the agencies taking part in the pitch include DDB Mudra, JWT and incumbent agency Cartwheel. The media business for Reliance Communications is being handled by Mudra Max. Senior sources close to the development have confirmed the news.
Pallavi Goorha Kashyup Apr 28, 2010 8:26 AM
In keeping with the recent spate of account wins, Equus Red Cell has added another account to its portfolio – PA Time Industries’ Maxima Watches. The win comes on the back of a closely fought creative pitch that lasted a month and involved more than four agencies. Saatchi & Saatchi was the incumbent agency.
Pallavi Goorha Kashyup Apr 27, 2010 8:53 AM
UltraTech Cement, part of the Aditya Birla Group, has called for a creative pitch that has seen the participation of agencies such as Lowe Lintas, McCann Erickson, JWT and Mudra, among others. Interface Advertising is the incumbent agency.
Pallavi Goorha Kashyup Apr 26, 2010 9:34 AM
Ritz is Maruti’s second offering in the upper A2 (premium hatchback) segment after the Swift. While Ritz was established and positioned as a premium offering from the Maruti stable during the launch phase, Stage 2 required to consolidate and further strengthen the brand’s position in the market as a premium offering.
Pallavi Goorha Kashyup Apr 24, 2010 8:59 AM
Ever since its launch, Frooti has acquired a large market share and continues to be the most popular mango drink even today. The tagline, ‘Mango Frooti - Fresh and Juicy’, has a huge brand recall value for consumers and has helped the brand strengthen and consolidate its position as the market leader.
Pallavi Goorha Kashyup Apr 23, 2010 8:54 AM
RK Swamy BBDO Mumbai has won the creative duties of CMS Computers following a multi-agency pitch. Senior sources close to the development have confirmed the news. So far, the advertising for CMS Computers, which was established 20 years’ back, was being handled in-house, and this is the first time that the company has hired an ad agency. The pitch was called for in February 2010 and involved two rounds of presentations.
Pallavi Goorha Kashyup Apr 21, 2010 8:47 AM
KFC, which has been always been pegged as being ‘Finger lickin’ good’, has recently launched a new ad campaign that talks about the brand’s ‘Original Recipe Chicken’. The marketing objective here was to reinforce and bring alive this signature taste across the portfolio by revealing what happens in the kitchens of KFC to create such a riot of sensation in one’s mouth.
Pallavi Goorha Kashyup Apr 19, 2010 8:52 AM
Weekender, a fashion clothing brand which has been targeted at the youth at the age group of 13-25 and kids in the 2-12 age group, has repositioned itself as a young family store, where the entire family can shop for clothes. Brandcomm is the creative agency on the account.
Pallavi Goorha Kashyup Apr 17, 2010 8:22 AM
With a history of over 110 years behind it, Godrej has stood the test of time. Not only has Brand Godrej survived, but through expansions, extensions and innovations, has remained relevant through the generations. exchange4media speaks with the company top executives, Godrej’s agency JWT and gets some industry perspective on what makes Godrej the brand that it is.
Pallavi Goorha Kashyup Apr 14, 2010 8:56 AM
MPG Mumbai has been assigned the media mandate for She Comfort, one of the leading brands in sanitary napkins. The account size is estimated at upwards of Rs 15 crore. Mudra Connext is the incumbent agency. The creative duties are being handled by The Parish.
Pallavi Goorha Kashyup Apr 14, 2010 8:40 AM
Noshe Group’s Stoots India has developed its infrastructure by investing in a professional graphic and 3D state-of-the art studio located at A-31 Sector-4 in Noida.
Pallavi Goorha Kashyup Apr 13, 2010 8:18 AM
Hindustan Times has entered the learning space with the launch of Studymate, its brand of tutorial centres focussed on students of Classes 9 to 12. It has launched four centres in the NCR region and plans are afoot to launch a slew of such centres over time and geographies. Equus Red Cell has been mandated to launch this initiative.
Pallavi Goorha Kashyup Apr 13, 2010 8:03 AM
Posterscope’s Hyperspace division has implemented eight new innovations for Philips music player, Big Bazaar exchange offer, Google IPL, Bharti AXA General Insurance, Marks & Spencer store launch, and new flights of Qatar Airways from Bangalore to the world via Doha.
Pallavi Goorha Kashyup Apr 10, 2010 8:54 AM
TOP STORIES
