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Even though Radio Mirchi still maintains that RAM is “83 per cent inaccurate”, the station is in talks with TAM Media Research to look at the data closely with the intention to subscribing to it. Radio Mirchi has stated that a decision on whether they would subscribe to RAM or not would be taken in a couple of weeks.
Noor Fathima Warsia Dec 4, 2007 6:11 AM
INX Media has undertaken an innovative ad selling mode by creating special online packages and printing its rate card on its website, Inxnetwork.in. The core idea is to induce transparency, but at the same time, INX officials inform that this also allows the channel to encourage entry level advertisers. The initiative looks like an evolved version of what STAR India attempted in 2005.
Noor Fathima Warsia Dec 3, 2007 6:24 AM
After a stint of almost five years, Manish Porwal, Managing Director, West and South, Starcom Worldwide, has put in his papers. Porwal would be at Starcom Worldwide till the end of this year. Nikhil Rangnekar, who was recently elevated as ED for West, will take formal charge on December 1, 2007.
Noor Fathima Warsia Nov 30, 2007 6:21 AM
The English general news channels genre has been luckier than others, given the significant growth that it has seen in 2007. Players have different strengths to their credit – Times Now is a strong player in the metros and one million plus markets; CNN-IBN sees its share of audiences despite being pay in CAS markets of Mumbai and Delhi, while NDTV 24x7 has not made it easy for anyone else to stay on the numero uno slot.
Noor Fathima Warsia Nov 30, 2007 6:17 AM
It has been over a year since the I&B Ministry inducted the ASCI Code in the Cable Television Networks Rules Act as a guideline for advertisements. However, the Ministry is of the opinion that channels, advertisers and agencies are not yet conforming to the Code, and has issued a reminder stating that complying with the ASCI code is mandatory.
Noor Fathima Warsia Nov 30, 2007 6:13 AM
The Subhash Chandra-promoted Indian Cricketing League is all set to test the waters in domestic cricket in India. As the first series from the ICL teams kick off, Zee has got busy in creating the buzz. From a mass campaign, created by O&M, to roadblocks on Zee channels, to ramping up the distribution of Zee Sports, there is a lot happening simultaneously.
Noor Fathima Warsia Nov 29, 2007 6:12 AM
Big FM has announced its first ad rate hike since its inception in 2006. The reason is the performance of the channel according to RAM data. The rates have been revised in the six metros varying from 5 per cent to 41 per cent. The new rates would be applicable from December 3, 2007.
Noor Fathima Warsia Nov 29, 2007 6:05 AM
After filling in various content positions, including that of Govindraj Ethiraj as Editor, UTV News has now appointed Arun Anant as Chief Executive Officer. Anant was hitherto at The Economic Times as Vice-President.
Noor Fathima Warsia Nov 28, 2007 6:10 AM
Viacom18 Media has roped in Endemol India’s MD Rajesh Kamat to head its Hindi general entertainment channel. When contacted, Haresh Chawla, Group CEO, Network18, confirmed the move, but there were no further details on this development.
Noor Fathima Warsia Nov 27, 2007 6:15 AM
INX Media’s Hindi general entertainment channel 9X is now officially competing in the TRP game. With one week’s numbers to show, the channel has received mixed reactions from the media fraternity. While some believe that the numbers are encouraging, many are of the opinion that the numbers could be much better. 9X officials stated that so far, the channel is “on track”.
Noor Fathima Warsia Nov 26, 2007 6:44 AM
The digital medium in India is much more heated than what anyone would’ve imagined a few months back. For Starcom IP, Starcom MediaVest Group’s digital arm, life per se has digitised today. Every strata of the economy has some aspects of digitisation in it, and as the SEC grow higher, the digitisation level increases. For Starcom IP, where consumer already is 2.0, the marketer is still 1.9.
Noor Fathima Warsia Nov 23, 2007 6:35 AM
An India-Pakistan cricket match always generates keen fervour and the current IOC Cup series is no different. The first set of ratings for the series have come in and there is good news for Neo Sports. Even though when compared to the ratings that DD has thrown, Neo Sports still has lower delivery, the gap between the two is lesser than what was seen in the India-Australia series in October 2007.
Noor Fathima Warsia Nov 20, 2007 6:12 AM
I Venkat, Director, Eenadu Group, has decided to move on. Venkat, who has played an active role in the print and broadcast initiatives of the group -- Eenadu and ETV -- has already put in his papers. Details on his next assignment couldn’t be ascertained at the time of filing the report.
Noor Fathima Warsia Nov 17, 2007 7:01 AM
I Venkat, Director, Eenadu Group, has decided to move on. Venkat, who has played an active role in the print and broadcast initiatives of the group
Noor Fathima Warsia Nov 16, 2007 2:26 PM
The global decision of Samsung moving its media duties to Starcom Worldwide sees an impact in India as well. Starcom Worldwide, together with Samsung’s in-house agency Cheil Communications, will now handle Samsung’s media duties in India. The account size is pegged at Rs 120 crore.
Noor Fathima Warsia Nov 15, 2007 6:56 AM
Mail Today, the English newspaper that is all set to launch in Delhi from this weekend, believes that when the product is right, no sector is crowded. While other newspapers attempt to target every audience, Mail Today eyes the upper echelons of the Indian middle class. With restrictions on advertising and different ad rates for different sections of the paper, national content and demographic focus, the paper expects rapid scalability.
Noor Fathima Warsia Nov 13, 2007 7:00 AM
In a bid to clear the air between the IBF and the AAAI, the two bodies are in talks to resolve various issues. One of the steps in this direction is the formation of a four-member committee that would work on a metric to arrive at the right value for the channels. The four nominated members are Raj Nayak, Paritosh Joshi, Shashi Sinha and R Gowthaman.
Noor Fathima Warsia Nov 12, 2007 6:13 AM
The WPP domination in India is obvious when it comes to various disciplines in the advertising, media and marketing domains. However, digital domain and the fact that just about all media holding companies at present are working on perfecting their skills in this area, make it one area where there is no clear leader.
Noor Fathima Warsia Nov 12, 2007 6:11 AM
The delay of the IRS, due to a publication influencing fieldwork in Rajasthan, has resulted in a bashing session between data users in the market and the MRUC. The Bhaskar Group has released a statement condemning Rajasthan Patrika after a section of the press revealed that the publication in question was Rajasthan Patrika. The MRUC, in turn, has called this as an act of mischief, and has not given any clarity on the matter yet.
Noor Fathima Warsia Nov 8, 2007 6:23 AM
Wieden+Kennedy (W+K) has kept its India entry deadline. The agency has merged with creative agency ‘A’ to commence W+K India operations with the launch of W+K Delhi. The transition period, following which the brand name ‘A’ would dissolve, has been almost completed, and W+K Delhi marked its official launch on November 1, 2007.
Noor Fathima Warsia Nov 7, 2007 7:09 AM
Even as Sudha Natrajan, who was so far President of Interactions, takes on the role of Associate Director at Lintas Media Group, more names have been added to Interactions roster. In addition to Kajal Malik, who recently joined the Lintas Media Services’ agency as Vice President, the agency has also roped in Sumit Kanungo as Senior Vice President.
Noor Fathima Warsia Nov 7, 2007 6:55 AM
Initiative has signed on the businesses of Austrian Airlines, Wockhardt Ltd, USAid Project on TB Education – Revised National TB Control Programme, and Maharashtra Condom Promotion - a project of Hindustan Latex. Initiative officials have informed that the combined size of these businesses is in the region of Rs 25-30 crore.
Noor Fathima Warsia Nov 6, 2007 6:41 AM
Neo Sports had quite a figure to talk about when it announced its sponsor line-up that worked up to a Rs 250 crore-revenue figure. However, there is a change in the situation now with DD planning to market its own feed. With this, sponsors such as Pidilite, S Kumar’s, LG, HDFC Standard Life and Nokia wouldn’t be present on Neo Sports. Aditya Birla Group and Raymond’s have come on board.
Noor Fathima Warsia Nov 5, 2007 7:04 AM
Hansa Research, the agency which undertakes the fieldwork for the Indian Readership Survey, has reported to the MRUC that some publications were trying to influence results in some markets. As a result, the fieldwork is being redone, and the IRS would be delayed. Hansa divulged that the problem market is Rajasthan. The MRUC is in the process to create a ‘Code of Conduct’ to avoid such situations in future.
Noor Fathima Warsia Nov 5, 2007 7:03 AM
INX Media’s general entertainment channel 9X, has planned quite a marketing blitzkrieg across markets and mediums. The objective of the three-phased communication process, according to INX Media’s Group Director, Brand and Communications, Anthony Pettifer, was to be seen in the same league as Star Plus, Zee TV and other Hindi GECs when 9X launches.
Noor Fathima Warsia Nov 5, 2007 7:01 AM
Some of the topline findings of the Radio Audience Measurement (RAM) suggest that when the numbers of the three cities – Mumbai, Bangalore and Delhi – are compared, Delhi has the highest number of listeners in the 25-34 age group and is the most fragmented radio market. RAM also shows that the 20-24 year age group is the lowest TG on radio and that more males tune in to the radio than females.
Noor Fathima Warsia Nov 5, 2007 6:59 AM
Neo Sports is expecting to clock in revenues of Rs 250 crore from the forthcoming India-Pakistan cricket series, which would be simulcast on both Neo Sports and DD. Neo Sports officials informed that the ODI matches were already sold out, and only 30 per cent inventory on the Test matches remained. They also divulged that the series had already clocked in Rs 232 crore. In all there are 11 sponsors for the series.
Noor Fathima Warsia Nov 2, 2007 8:04 AM
Returning to the one-MD structure, GroupM has elevated R Gowthaman to be MD of MindShare India. Sundar Raman, who was MD-North and East, would take on an international portfolio in the Network, which would be announced soon. The change would be effective from mid-November 2007.
Noor Fathima Warsia Nov 2, 2007 8:02 AM
Despite being the currency of the television medium, TAM Media Research is constantly defending allegations of the data being inadequate. Radio Audience Measurement (RAM) is not experiencing a much different fate either. While data users like media agencies and broadcasters assert that they would use RAM, there are some who are questioning the diary methodology.
Noor Fathima Warsia Nov 2, 2007 7:51 AM
Almost all radio stations that have subscribed to Radio Audience Measurement (RAM), and even some that have not, are looking at the data closely to see which filter would allow them to be the ‘number one’ player in a particular target, daypart or market. So far, media planners, buyers and advertisers have seen this syndrome only for television, but with RAM, radio, too, becomes ‘competitive’.
Noor Fathima Warsia Nov 2, 2007 7:49 AM
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