Date-wise News
INX Media’s Hindi general entertainment channel 9X is now officially competing in the TRP game. With one week’s numbers to show, the channel has received mixed reactions from the media fraternity. While some believe that the numbers are encouraging, many are of the opinion that the numbers could be much better. 9X officials stated that so far, the channel is “on track”.
Noor Fathima Warsia Nov 26, 2007 6:44 AM
Radio One 94.3 FM, a JV of BBC and Mid-Day Multimedia along with OnMobile Global Ltd, a Mobile Value Added Service (MVAS) company, has launched a premium service in Bangalore. The service allows radio fans to enjoy interactivity through mobile with custom offerings from Radio One by just dialling 505101094.
exchange4media Bangalore Bureau Nov 26, 2007 6:34 AM
In a bid to create a brand in the financial planning space, ASK Group has unveiled a new TVC for its financial planning and wealth advisory business, ASK Wealth Advisors. The TVC has been created by Purple Spinach.
exchange4media Mumbai Bureau Nov 26, 2007 6:32 AM
The students of Symbiosis Institute of Media and Communication (SIMC) Pune had organised a seminar on ‘Citizen media – Audience empowered’ in the Capital on November 25, as part of the institution’s nationwide annual media event, ‘Footprints’.
exchange4media Staff Nov 26, 2007 6:30 AM
Law & Kenneth Worldwide has won the Spanco Telesystems & Solutions account following a multi-agency pitch. Spanco Telesystems is an outsourcing solutions provider for contact centres and has been in operation since 1995.
exchange4media Staff Nov 26, 2007 6:28 AM
With a vision of becoming India’s leading electric two-wheeler brand, Hero Ultra Pvt. Ltd has introduced new marketing plans for the market. The tagline, ‘Plug-in, Ride Out’, was created to emphasise the simplicity and convenience of the product. While the BTL activities are aimed at enhancing consumer experience, the ATL campaign is aimed at consumer awareness.
exchange4media Staff Nov 26, 2007 6:27 AM
People glued to their mobile phones has become a common sight. Motorola gives this phone addiction a twist of humour in its new TVC for the MotoYuva W180. Created by O&M, the TVC depicts the heights of the youths’ obsession with their cellphones.
exchange4media Staff Nov 26, 2007 6:25 AM
The Gautam Thapar-led group of companies, a global transnational corporation, has unveiled its new group corporate identity. The Group, which is now Avantha Group, has called for a creative pitch.
exchange4media Staff Nov 26, 2007 6:23 AM
STAR India’s mobile entertainment PLUS has roped in new partners. The strategic partnerships with Myiris.com, Zoom TV, UK’s The Sun, and the National Geographic Channel would enable consumers to access a myriad world of information ranging from entertainment to business news.
exchange4media Mumbai Bureau Nov 26, 2007 6:21 AM
The two-day Big Picture Conference 2007, held at Goa on November 22-23 as a run-up to the International Film Festival of India, gave ample opportunity to the film fraternity of India to raise several issues and problems plaguing the industry, however, not many solutions were forthcoming despite some serious discussions.
exchange4media Staff Nov 26, 2007 6:19 AM
SAGE and the Hindawi Publishing Corporation have entered into an agreement to jointly launch and publish a suite of fully Open Access (OA) journals. This is a bold strategic partnership that places SAGE as the largest academic publisher to develop a collection of Gold Open Access journals, marking the company's continued investment in widening access to important scholarly research.
exchange4media Staff Nov 26, 2007 6:17 AM
Following the launch of its Dehradun edition in September 2007, English daily The Pioneer is geared up for a Ranchi edition. The new edition is expected to hit newsstands by the middle of December. The Pioneer Group has signed an MoU with a Ranchi-based industrial house to function as its local franchisee.
exchange4media Staff Nov 26, 2007 6:11 AM
Vineet Singh Hukmani, CEO, Radio One, writes that no one station can be the No. 1 across age groups and time bands and time spans. The era of proclaimed dominance and legacy is over. So, one would have to look at radio plans with multiple stations satisfying reach frequency and impact objectives.
exchange4media Staff Nov 26, 2007 6:04 AM
Print advertising of the OTC (Over the Counter) sector grew by 9 per cent during Jan-Sept 2007. The maximum advertising of this sector took place during 1st and 3rd quarters of 2006 and 2007. General Interest newspapers and Women’s magazines were preferred by OTC players. Multani Pharmaceuticals moved to No. 1 spot during Jan-Sept '07 while Cipla I-Pill was the most advertised new brand in Print.
exchange4media Staff Nov 26, 2007 6:00 AM
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