Date-wise News

Viacom Inc. and Network18 have announced the completion of formalities leading to the formation of their 50:50 joint venture in India called Viacom18 Media Private Limited. The companies announced their plans for the joint venture in May this year.
exchange4media Mumbai Bureau Nov 8, 2007 6:32 AM

Zee Network has announced an in-house re-organisation in order to harness talents from within and offer them wider responsibilities. Punit Goenka, who was Business Head at Zee TV, will now be Network Operating Officer, Zee Entertainment Enterprises Ltd (ZEEL).
exchange4media Mumbai Bureau Nov 8, 2007 6:30 AM

MDLR Airlines has appointed Percept D’Mark as its experential marketing agency, while Percept Profile has been apoointed as its communications consultant. MDLR Airlines is the first Indian regional domestic airliner to introduce and operate the four-engine AVRO-70 regional jets, with dual configuration of club and economy classes to connect key metro to non-metro routes.
exchange4media Staff Nov 8, 2007 6:29 AM

Sixteen of the world’s top creatives congregated in Valencia, Spain on November 6 to begin the judging of the first-ever Intercontinental Advertising Cup. Entries to The Cup will be judged in 19 categories such as food, beverages, fashion, cars, luxury, travel and retail. But instead of dividing the entries according to the medium of communication, the campaigns will be judged on the strength of the idea alone. The winners will be announced in Valencia from November 22-24.
exchange4media Mumbai Bureau Nov 8, 2007 6:27 AM

Online media trading portal Lastminuteinventory.com will go live for trading on the occasion of Diwali, on November 9. Lastminuteinventory.com is an online real-time media exchange site that is dedicated to trading, and thereby monetising, inventory available with media owners till the very last minute.
exchange4media Staff Nov 8, 2007 6:26 AM

The delay of the IRS, due to a publication influencing fieldwork in Rajasthan, has resulted in a bashing session between data users in the market and the MRUC. The Bhaskar Group has released a statement condemning Rajasthan Patrika after a section of the press revealed that the publication in question was Rajasthan Patrika. The MRUC, in turn, has called this as an act of mischief, and has not given any clarity on the matter yet.
Noor Fathima Warsia Nov 8, 2007 6:23 AM

TTK Prestige Table Art has appointed MAA Communications Bozell to provide complete brand solutions. TTK Prestige Table Art is a superior range of crockery, ranging from everyday tableware to an elite range of gold and platinum-plated tableware, all at affordable prices.
exchange4media Chennai Bureau Nov 8, 2007 6:22 AM

Radio players across the country have lined up special programmes and contests for this year’s Diwali on November 9. All radio stations have scheduled their special initiatives for the festival as well as for the days preceding it.
exchange4media Mumbai Bureau Nov 8, 2007 6:20 AM

NDTV Good Times has lined up three new shows this Diwali. While ‘Around the World in 85 Plates’ and ‘Royal Reservations’ will be showcased on November 9, ‘Provogue Autumn-Winter 2007 Collection’ would be aired on November 11.
exchange4media Staff Nov 8, 2007 6:19 AM

Equus Red Cell has won the creative duties of online real estate business portal makaan.com following a multi-agency pitch. The incumbent agency was Redifussion DY&R.
exchange4media Staff Nov 8, 2007 6:14 AM

Reliance Retail of Reliance Industries (RIL) today launched simultaneously in Hyderabad and Bangalore yet another of its series of specialty stores - Reliance Footprint, which is dedicated to footwear, handbags and accessories.
exchange4media Staff Nov 8, 2007 6:09 AM

Global Automobiles, a part of the Rs 620 crore Xenitis Group, today launched a 100cc mobike for Rs 19,990, with equated monthly instalments (EMIs) fixed at Rs 490.
exchange4media Staff Nov 8, 2007 6:07 AM

"We have a younger and less loyal audience. I call them butterflies - as long as a site offers nectar, they'll stay and then they will move on. And once the Indian online industry matures and is willing to collaborate, we'll see gains all around. That's why we are seriously signing on content syndication deals, which traditional media might see as competition."
exchange4media Staff Nov 8, 2007 12:00 AM