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The newly-formed IBF board has elected Jawahar Goel as President for the third consecutive year. NDTV’s Narayan Rao and I Venkat continue to be Vice-President and Treasurer, respectively. The board has co-opted two new members: India TV’s Rajat Sharma and INX Media’s Peter Mukerjea. Prasar Bharti CEO BS Lali has also been elected to the board.
Noor Fathima Warsia Sep 18, 2008 8:12 AM
aMap had shown Colors as the No. 2 channel for week 37. Though TAM Media Research’s week 37 doesn’t put Colors in the No. 2 position, but with 198 GRPs under its belt in just its eighth week, Colors surely wouldn’t be complaining. With just 14 points separating it from the No. 2 channel, Colors has delivered on its promise of disruption, at least so far.
Noor Fathima Warsia Sep 18, 2008 8:08 AM
The latest weeks of TAM Media Research and aMap have shown some very good numbers for Colors. Media analysts state that the channel’s growth has been very positive and that it is already a threat to even the No. 2 player in the genre. However, there are still factors like channel reach and sustainability of these numbers, where Colors still has to prove its mettle.
Noor Fathima Warsia Sep 15, 2008 8:15 AM
ESPN-STAR Sports has secured the 10-year global commercial rights for the Champions League Twenty20 on September 11 with a bid of $975 million. This makes the Champions League Twenty20 the highest value cricket tournament on a per game basis, has media observers concerned about the impact that this acquisition cost would have on areas like GECs, other cricketing properties, and finally on the overall cost of media.
Noor Fathima Warsia Sep 12, 2008 8:15 AM
Unlike the Hindi general entertainment genre or the Hindi news genre, wherein the digital trends had leaders different from those of the overall cable and satellite homes, the sports channels have more or less similar viewing patterns in digital homes as seen in the overall domain. The only channels that see a marginal gain in the digital homes are Zee Sports and Neo Cricket.
Noor Fathima Warsia Sep 10, 2008 8:17 AM
The C&S Digital data story has quite a few surprises for the Hindi news genre. In the general news space, channels like Star News, IBN7 and News24 lose out on the digital data, while channels like NDTV India and Live India gain. Even in the business news space, Zee Business gains on the digital data.
Noor Fathima Warsia Sep 9, 2008 8:15 AM
Even before the Indian advertising industry could get over the hangover of GoaFest 2008, the Advertising Agencies Association of India is already planning for the festival next year. JWT India’s CEO Colvyn Harris has been given the mandate to handle GoaFest 2009. Harris said that in its fourth year, the attempt is to make GoaFest the “biggest, brightest and best ever”.
Noor Fathima Warsia Sep 8, 2008 8:07 AM
TAM Media Research has initiated the process of segregating the digital homes from the analog ones in the data that is released every week. A look at last month’s numbers shows that digital homes have a different story to tell for some players. In the Hindi general entertainment genre, Star Utsav is the clear No. 3 player in digital households.
Noor Fathima Warsia Sep 1, 2008 7:50 AM
The original ‘K-serials’ have been slowly withering away. With ‘Kahaani Ghar Ghar Ki’ slated to be taken off air soon, it is just ‘Kyunki Saas Bhi Kabhi Bahu Thi’ that is left from that ‘K’ block. To top it, ‘Kyunki...’ is no longer the number one or two or three serial on television right now. The demise of the K-serials has made way for Mythologies, Realities and the B-serials.
Noor Fathima Warsia Aug 29, 2008 8:08 AM
Colors seems to be on a mission of writing an unparalleled success story. Within four weeks of launch, the channel has doubled its debut TRPs to score a 163 in the latest TAM week. In this week, the difference between Colors and the No. 2 channel Zee TV is just 57 points. Star Plus leads the stack; Sony occupies the No. 4 slot, while Imagine is on No. 5 with 91 GRPs.
Noor Fathima Warsia Aug 28, 2008 8:03 AM
Beginning August 27, 2008, TAM Media Research would be despatching digital TV viewing data along with the weekly data that the organisation releases on the broadcasting industry. The move reiterates the growth of digitisation in the Indian television industry. TAM Media Research announced this at the TAM Educate Seminar – Blink that took place in Mumbai on August 26.
Noor Fathima Warsia Aug 27, 2008 8:26 AM
August has been a busy month for MediaCom India. The agency has bagged the media mandate for Captain GR Gopinath’s new cargo venture, Deccan Cargo. Meanwhile, MediaCom has also appointed Anita Mookerjee as GM for its Bangalore office. Latish Nair has been roped in at MediaCom Interactions to head the digital initiatives of the agency. The two would be reporting to Divya Gururaj, MD, MediaCom India.
Noor Fathima Warsia Aug 26, 2008 8:02 AM
The ratio of non-news content on news channels is increasing. This point was raised in the final session of the day at the first ever NewsNext conference, which was held in the Capital on August 22. The session brought the marketers under the scanner to speak on whether money spends were bullish on news as a medium and why. NewsNext 2008 was presented by Times Now.
Noor Fathima Warsia Aug 25, 2008 8:47 AM
The content on news channels today was not news was the candid admission of the country’s leading news broadcast players, who added that it was in the interest of the genre for serious players to focus back on news. This view came to the fore at the maiden NewsNext 2008 conference, held in the Capital on August 22. The various panellists also said that the future would see clear distinctions on news channels and news plus channels. Times Now had presented NewsNext 2008.
Noor Fathima Warsia Aug 25, 2008 8:45 AM
News broadcasting in India is not just for anyone. The exchange4media Group has instituted NewsNext to focus on problem areas in this domain; discuss the sensitivity of the news medium and seek solutions to grow the genre in a structured and responsible manner. I&B Secretary Sushma Singh set the tone for the conference by presenting the Government’s views and plans in this sector. India TV’s Rajat Sharma painted the reality of the genre in the keynote address. NewsNext 2008 was presented by Times Now.
Noor Fathima Warsia Aug 25, 2008 8:43 AM
OMD India has added another business to its kitty. The media arm from the Omnicom Group, which is just over a year old in India, has bagged Bunge, the makers of vanaspati brand Dalda in India. The incumbent on the business is MindShare. Industry estimates peg the ad spends at Rs 15 crore.
Noor Fathima Warsia Aug 21, 2008 8:19 AM
aMap has thrown up good numbers for ‘Bigg Boss’ Season 2 on Colors. The show kept Colors on the No. 1 slot in that time band across channels according to aMap data. ‘Fear Factor - Khatron Ke Khiladi’, which concluded recently, had played a very crucial role in taking Colors to the No. 3 slot amongst Hindi GECs. The big question is whether ‘Bigg Boss’ would keep this high for Colors.
Noor Fathima Warsia Aug 19, 2008 8:34 AM
It has been a month since Shiv Sethuraman took charge at TBWA\India as CEO. His appointment was seen as a key move from the group to strengthen its India operations. Now, with the complete buyout of TBWA\India just weeks away, Sethuraman has already chalked out the immediate attention areas for the agency. The list includes the creative focus, transition of disruptive thinking to disruptive work, growth across offices and the move to create a fully integrated agency for TBWA and Tequila capabilities.
Noor Fathima Warsia Aug 5, 2008 8:39 AM
TAM Media Research analysis shows that during July 21and July 22, 2008, news channels increased the ad duration significantly, in some cases as high as 100 per cent. In terms of ratings, Times Now and Aaj Tak have scored the highest during the Trust Vote coverage in their respective genres. One channel that had seen a substantial increase in its reach and had maintained it till after the Trust Vote day was Loksabha TV.
Noor Fathima Warsia Aug 4, 2008 8:21 AM
Hindi GEC Colors has opened to good numbers according to TAM Media Research. The launch week GRPs of the channel is 81 as compared to the 56 and 21 that NDTV Imagine and 9X, respectively, had debuted with. Colors owes much of its opening glory to ‘Fear Factor Khatron Ke Khiladi’ that has opened to 2-plus TRPs.
Noor Fathima Warsia Aug 1, 2008 8:28 AM
With over 850 attendees from the Indian media and advertising industry, the EMVIES’ evening was all about teams from different media agencies competing on not only who took home more metals, but also on which agency could cheer the loudest. The EMVIES 2008 has ended on a high note and the Bombay Ad Club is all geared for the next event on its roster – Media Review 2008, which would be seen in a changed format in its fourth year.
Noor Fathima Warsia Jul 29, 2008 8:11 AM
The Telecom Regulatory Authority of India’s (TRAI) draft recommendation on policy guidelines for ratings system in India has mixed signals for the industry. TRAI has stated that there should be no Government intervention in ratings. The recommendations, however, involve the Ministry of Information & Broadcasting in every stage, including nomination of Ministry officials on the Board of Directors of the Broadcast Audience Research Council (BARC), which is recommended as the sole custodian of broadcast ratings systems.
Noor Fathima Warsia Jul 25, 2008 8:14 AM
For those who thought that the Hindi general entertainment genre is seeing 10 channels too many, ratings suggest that even the newcomers have a shot. The ratings battle in the space has heated up further. With NDTV Imagine’s ‘Ramayan’ breaking into the top 50, and Colors opening on an encouraging note at No. 3, Hindi GEC space is surely headed for interesting times.
Noor Fathima Warsia Jul 24, 2008 8:29 AM
The second season of ‘Bigg Boss’, the Indian version of the Endemol reality format ‘Big Brother’ is all set to be aired on Colors. The show would replace ‘Fear Factor – Khatron Ke Khiladi’, one of the opening shows that Colors began its launch with on July 21, 2008. The show would go on for the next four weeks. ‘Bigg Boss’ is planned as a seven-day daily and bringing in the glamour factor would be actor Shilpa Shetty.
Noor Fathima Warsia Jul 22, 2008 8:10 AM
True Awards, the recently announced internal awards from Lowe India, would also see industry honours conferred. Lintas Media Group has instituted three awards to recognise achievement and excellence in the Indian media and advertising industry. The ‘India Ahead Award’ would be given to Sam Balsara, Chairman, Madison World. The ‘Outstanding Collaboration Award’ would be given to IBF and AAAI, and the ‘Reach and Touch Award’ to Big FM. The awards would be given out on July 31, 2008.
Noor Fathima Warsia Jul 22, 2008 8:09 AM
There is a change of guard at Zee Entertainment Enterprises Ltd. Pradeep Guha, CEO, ZEEL, is moving out of the organisation, and Punit Goenka, who is the current Network Operating Officer, is taking over as CEO. Guha and ZEEL officials have confirmed the development to exchange4media and further informed that this change takes place with immediate effect.
Noor Fathima Warsia Jul 9, 2008 7:47 AM
The International Advertising Festival (IAF) is pleased with the Cannes Lions 2008 and is already geared for the year ahead. Festival officials divulged that in addition to some more award categories, Cannes Lions 2009 might also see some changes in Festival rules. While a final decision on everything would be taken after debriefing Cannes Lions 2008, the IAF is also geared for its latest property, Asia Tigers, which is scheduled for 2009.
Noor Fathima Warsia Jun 23, 2008 8:22 AM
Much like it is the case with most companies, India is a focus market for the Publicis Groupe as well. In conversation with exchange4media.com, Maurice Levy, Chairman and CEO, Publicis Groupe, stated that while Publicis Groupe was doing well in India, it could still do better.
Noor Fathima Warsia Jun 23, 2008 8:21 AM
This has been the best year ever for Indian advertising agencies at the Cannes Lions with many firsts. With a total of 23 metals, which included a Grand Prix and an Integrated Lion, India agencies are geared for the next year. Amongst the agencies that have brought home a Lion, JWT India leads the way, followed by Leo Burnett and Contract Advertising.
Noor Fathima Warsia Jun 23, 2008 8:19 AM
The Cannes Lions International Advertising Festival 2008 has seen India take a total of 23 metals home. These include one Integrated Lion and a Silver Lion. JWT has won the Integrated Lion for The Times of India’s Lead India campaign. There were in all only six metals awarded in this category. In the Films Awards, O&M has won a Silver for Neo Sports.
Noor Fathima Warsia Jun 23, 2008 8:18 AM
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