Noel Dsouza

Correspondent noel.dsouza@exchange4media.com noelalex19

Rohit Ohri, Group Chairman, CEO, FCB India, shared insights on FCB’s creative approach, capitalising on Delhi’s phenomenal growth and plans going forward

Noel Dsouza Jun 11, 2019 8:46 AM

Ramchandani, Co-Founder, Chief Creative Officer, Blink Digital talks about their campaign entries and expectations for Cannes Lions 2019

Noel Dsouza Jun 10, 2019 8:31 AM

Lalit Makhijani, Chief Marketing Officer, Godrej Properties, talks about the campaign ‘Easy Beginnings’, its integration and challenges involved

Noel Dsouza Jun 7, 2019 8:43 AM

Neville Shah, Executive Creative Director, Ogilvy West, tells us more about the production and execution of the ad campaign

Noel Dsouza Jun 6, 2019 8:08 AM

The World No Tobacco Day campaign for Sabka Dentist leveraged the ‘non-stop’ quality of GIFs, says Chattopadhyay, Chairman and Chief Creative Officer, 82.5 Communications 

Noel Dsouza Jun 4, 2019 8:41 AM

Garima Khandelwal of Mullen Lintas and Pallavi Chakravarti of Taproot Dentsu, both jurors this year, share their views on the gender balance in the jury panel

Noel Dsouza May 30, 2019 8:47 AM

Bhatt, Chief Strategy Officer of Tonic Worldwide, talks about their expectations from Cannes Lions festival this year, the campaigns that they have entered in and more

Noel Dsouza May 29, 2019 8:45 AM

Industry experts believe that although it made sense strategically, it didn't create a lasting impact

Noel Dsouza May 27, 2019 9:52 AM

Ramnani, Co-Founder, Director of Innovation & Technology, Togglehead, talks about the process and challenges they came across while revamping the website of Arena Animation

Noel Dsouza May 24, 2019 9:56 AM

Ad industry experts explain why adopting AI will play a huge role in optimizing ads, but the creatives should still be churned out by humans

Noel Dsouza May 23, 2019 9:44 AM

With this campaign, TOI and FCB India want to bring the representation of the LGBTQ+ community into the mainstream ad space

Noel Dsouza May 18, 2019 9:54 AM

ChillOut: Chattopadhyay, Chairman, CCO, 82.5 Communication, rejuvenates by chasing the origin of English words, scripting and acting

Noel Dsouza May 18, 2019 8:25 AM

Industry leaders deliberate about the work involved in the pitching process and what needs to change

Noel Dsouza May 17, 2019 9:20 AM

Sandeep Bhushan, Director, Head of Global Marketing Solutions, Facebook India, says mobile deserves its own way of working and the whole ecosystem needs to come together

Noel Dsouza May 16, 2019 8:05 AM

Buck, SVP, Global Revenue, talks about the aim of launching Taboola, its advertisers and the ROI the brands have received

Noel Dsouza May 15, 2019 9:20 AM

The TVC, curated and conceptualised by Ogilvy, does kickstart the frenzy but fails in parts, say industry experts

Noel Dsouza May 14, 2019 9:28 AM

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

As the world gets ready to celebrate Mother’s Day tomorrow, we spoke to women leaders in the media fraternity about what motherhood means to them

Noel Dsouza May 11, 2019 8:56 AM

The presence of LaLiga matches on Facebook provides real-time interaction with fans & engagement with viewers has been good, says Cachaza, Managing Director, LaLiga India  

Noel Dsouza May 10, 2019 8:08 AM

Industry experts say that the ad film was able to connect with the audience through empathy

Noel Dsouza May 7, 2019 8:37 AM

Joann Chatfield and Sheshagiri Malliah of MoneyGram share insights on their ‘wishing campaign’ created for the ICC Cricket World Cup 2019

Noel Dsouza May 6, 2019 8:55 AM

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

Noel Dsouza May 3, 2019 9:03 AM

Industry experts say the ad films have a fresh new perspective to advertise the HE Magic Duo

Noel Dsouza May 3, 2019 8:58 AM

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza May 2, 2019 8:32 AM

Increasing readership will give advertisers more reasons to invest in Print, Jadhav, CEO, Sakal Media Group, tells exchange4media

Noel Dsouza May 1, 2019 8:22 AM

The findings of the Indian Readership Survey Q1 2019 revealed that 1.8 crore readers have been added to the daily readership from IRS 2017

Noel Dsouza Apr 29, 2019 8:52 AM

Magow, Co-founder & CEO India, MakeMy Trip, spoke on the topic, ‘CEO’s Take: The Art & Science of Marketing’

Noel Dsouza Apr 27, 2019 9:30 AM

Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results

Noel Dsouza Apr 25, 2019 8:51 AM

Industry experts say the Cadbury Fuse ad makes good use of Yuvraj Singh and Rishabh Pant but may fail in brand recall

Noel Dsouza Apr 24, 2019 8:42 AM

Roy, CMO, RSH Global shares how they conceptualised the TVC for Joy Personal care which encourages women to brush off societal pressures

Noel Dsouza Apr 22, 2019 8:51 AM