Noel Dsouza

Correspondent noel.dsouza@exchange4media.com noelalex19

Vaidya, Director, Transroute Media Pvt. Ltd, shares insights on the new venture that will go live on August 15 in partnership with Uber

Noel Dsouza Aug 12, 2019 8:46 AM

Ad industry experts share insights on the importance of personalisation in ad campaigns

Noel Dsouza Aug 12, 2019 7:57 AM

In a keynote session at exchange4media's Media ACE Awards, Marzin R Shroff Managing Director, CEO, Eureka Forbes Ltd, shared insights on the awards entries and jury's selection process

Noel Dsouza Aug 7, 2019 8:31 AM

Varun Duggirala, Co-founder, Content Chief, The Glitch, shares insights on the IVM podcast, the TG of the show and plans going forward

Noel Dsouza Aug 5, 2019 8:41 AM

Marketers can use a live match score, weather and other dynamic elements to change the way ads are being showcased to potential users, say industry experts

Noel Dsouza Aug 2, 2019 8:25 AM

Creative Heads say in this digital age copywriting is about keywords and real-time content but human creativity still triumphs and one needs to adapt with the evolving media environment

Noel Dsouza Aug 1, 2019 8:37 AM

We spoke to experts about moment marketing and how brands are leveraging Bose’s tweet

Shreshtha Verma & Noel Dsouza Jul 30, 2019 9:00 AM

K Ramakrishnan, MD, South Asia, Kantar World Panel, shares with us his insights on the findings revealed at Consumer Connections 2019 

Noel Dsouza Jul 26, 2019 8:45 AM

Experts on how ‘consumer neuroscience’ can help understand consumers' conscious and non-conscious engagements and enable brands to create impactful campaigns

Noel Dsouza Jul 25, 2019 8:20 AM

Samsung's new digital campaign #TeamGalaxy, featured Millie Bobby Brown, virtual influencer Lil Miquela, 2-time Grammy-nominated DJ & producer Steve Aoki, and professional gamer Ninja

Noel Dsouza Jul 22, 2019 8:12 AM

Shah, EVP, Operations & Media, WATConsult, shares his experiences and learnings as he completes 10 years at WATConsult

Noel Dsouza Jul 19, 2019 8:20 AM

Brand experts say that the millennial consumer is looking for something that is more long-term, gratifying and value-driven

Noel Dsouza Jul 18, 2019 8:17 AM

Puneet Kapoor, Executive Creative Director, McCann Bangalore, shares the challenges and the excitement behind the making of the campaign

Noel Dsouza Jul 16, 2019 8:37 AM

Brand leaders share insights on how to create an impactful consumer connect through brand advocates

Noel Dsouza Jul 15, 2019 8:49 AM

Kantar team shares insights on CX+ India Retail Banking Report 2019 released on Thursday

Noel Dsouza Jul 12, 2019 8:20 AM

Industry experts talk about the trends of Audacious Marketing and why it should be exercised with a sense of responsibility and respect for censorship

Noel Dsouza Jul 10, 2019 8:59 AM

Khatri, Country Lead, Xaxis India, shares insights on programmatic advertising, AI and the change in the Indian advertising industry

Noel Dsouza Jul 9, 2019 8:32 AM

Nayer, CMO, Group Corporate Brand, Mahindra & Mahindra, on how the #NurtureYourCuriosity campaign is integrated with a curiosity test to keep consumers engaged

Noel Dsouza Jul 4, 2019 8:24 AM

Advertising industry heads share with exchange4media their expectations from tomorrow’s Union Budget announcements 

Noel Dsouza Jul 4, 2019 8:08 AM

At TechManch 2019, experts from the marketing industry share their views on ad spends shifting from traditional to digital media

Noel Dsouza Jul 3, 2019 8:40 AM

At TechManch 2019, experts from the industry share key marketing trends that brands should keep in mind to garner better consumer interaction and improve ROI

Noel Dsouza Jul 2, 2019 8:40 AM

Raghu Bhat, Scarecrow M&C Saatchi; Rohit Ohri, FCB India; Priya Choudhary, MediaCom; Sulina Menon, OMD India and Gopa Kumar, Isobar, on how to garner long-term relationships with clients

Noel Dsouza Jul 1, 2019 8:52 AM

At TechManch 2019, we spoke to industry heads on digital marketing trends and how brands can leverage from AI technology

Noel Dsouza Jul 1, 2019 8:25 AM

Since I&B Minister and MoS Consumer Affairs spoke about government body GAMA in the Parliament, the advertising industry has been abuzz with speculation on what it means for ASCI

Neeta Nair & Noel Dsouza Jul 1, 2019 8:04 AM

Industry experts say that the hashtag was a great way for brands to capitalize on a trend and instil brand recall

Noel Dsouza Jun 25, 2019 8:04 AM

Rajiv Darshi, General Manager (West) Mediacom, Suraj Nambiar, National Media Head, Tonic Worldwide, and Anand Chakravarthy, MD, India, Essence, share insights on challenges of mobile advertising

Noel Dsouza Jun 24, 2019 7:27 AM

According to industry experts, the ad that has been conceptualised by Ogilvy India breaks the mould, has an inspiring story and carries brand recall value but the execution could have been tad better

Noel Dsouza Jun 21, 2019 8:45 AM

Industry experts believe that while the TVC has a good cast, the message could have been more impactful

Noel Dsouza Jun 17, 2019 8:28 AM

Anuj Rakyan, Managing Director, Founder, Raw Pressery, shares his insights on RawCycle, the brand's initiative to convert empty plastic juice bottles into apparel

Noel Dsouza Jun 14, 2019 8:59 AM

Mind Frame India’s creative director Shahnawaz Ali talks about the jingle, the hook step, and how the campaign was shot and conceptualised to capture the World Cup craze 

Noel Dsouza Jun 12, 2019 8:45 AM