Authors
Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.
Colors Infinity gives its viewers to pick 12 handpicked award-winning shows for 12 weeks for binge-watching from June 11, through its property Infinity-On-Demand
Madhuwanti Saha May 25, 2016 8:07 AM
From critical to analytical, a look at how digital publishing houses have traced Narendra Modi’s government over the course of two years
Madhuwanti Saha May 25, 2016 8:05 AM
After boosting Sony Entertainment Television’s weekend ratings in its opening week, The Kapil Sharma Show witnessed a drop in its average viewership ratings to 5 million impressions in the following week
Madhuwanti Saha May 19, 2016 8:01 AM
As Narendra Modi-led NDA government completed its two years on May 16, 2016, the occasion took Twitter by storm with over 70K mentions in eight hours
Madhuwanti Saha May 17, 2016 8:09 AM
CNN’s Global Director of Digital Advertising Revenue and Data talks about company’s programmatic strategy, CNN’s data-monitoring platform- AIM (Audience Insights Measurement) and how India plays an important role in its strategy and focus on native advertising
Madhuwanti Saha May 17, 2016 8:05 AM
While Sony Max witnessed its viewership having a five-fold jump from 129 million impressions in Week 14 (April 2-8) to 656 million impressions in Week 15 (April 9-15) around the start of IPL, Star Plus recorded a minor 10 per cent fall in viewership. Even Zee TV and Sony TV saw its ratings taking a hit by 12 and 14 respectively
Madhuwanti Saha May 17, 2016 8:04 AM
Flipkart’s online fashion arm Myntra decides to bring back its desktop portal next month after a year of app-only experiment
Madhuwanti Saha May 11, 2016 8:14 AM
The Kapil Sharma Show' saw a steady viewership, making the highest touch during the 9:30- 9:45 pm with 28 million people watching the show. Statewise, Uttar Pradesh claimed the top position with a share of 14.7% followed by Maharashtra at 13.03%
Madhuwanti Saha May 9, 2016 7:56 AM
IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings
Madhuwanti Saha May 3, 2016 8:11 AM
IPL’s second week had a steady viewership with the match between Mumbai Indians and Royal Challengers Bangalore garnering the maximum ratings
Madhuwanti Saha May 3, 2016 8:11 AM
With the online dating scene saturated with new players, the more prominent ones are making the right noise with their marketing gimmicks and establishing their brand presence
Madhuwanti Saha Apr 26, 2016 8:11 AM
Shot in a 15 minute format, this 13-episode weekly series is a coming-of-age story of small-town girl who is pursuing her career in the fashion industry in Mumbai. The primary sponsors of the series include brands like Castrol (title sponsor) and eBay India
Madhuwanti Saha Apr 21, 2016 8:04 AM
E-commerce majors; Flipkart, Snapdeal and Amazon are betting big on the auto category with Flipkart witnessing a 600 per cent growth in online auto sales
Madhuwanti Saha Apr 21, 2016 8:00 AM
nexGTv COO Abhesh Verma is making headlines with his expansion strategy. The Gurgaon-based COO is already going international in 140 countries with nexGTV, Digivive’s flagship mobile TV app., targeting the expat Indian community
Madhuwanti Saha Apr 15, 2016 8:10 AM
Colors Marathi has catapulted from No 3 to a strong No 2 in Marathi entertainment space with strong brand buzz and interesting content, pulling more advertisers and giving the channel leeway to increase ad rates
Madhuwanti Saha Apr 13, 2016 8:24 AM
To identify the challenges related to interoperability of STBs (Set Top Boxes), regulatory body TRAI started pre-consultation process on STB interoperability
Madhuwanti Saha Apr 11, 2016 8:05 AM
The competition in the OTT space has intensified with the entry of multiple players in the space, each vying to outdo the other with unique content mix
Madhuwanti Saha Apr 7, 2016 7:59 AM
Earlier Netflix bought the streaming rights to indie-movie ‘Brahman Naman’ scheduled to premiere later this year. Now it’s looking to get into production of Indian series and movies
Madhuwanti Saha Apr 5, 2016 8:04 AM
A day after Ravi Shankar Prasad, Union Minister for Communications and Information Technology Minister expressed discontent with the workings of BARC (Broadcast Audience Research Council) at FICCI 2016, the annual media and entertainment conference, BARC held an insightful session on its efficiency and larger plans in a bid to set the facts straight.
Madhuwanti Saha Apr 2, 2016 7:31 AM
The latest Hollywood release-- Batman V Superman: Dawn of Justice’, has generated interest from brands’ across categories like automobiles, airlines and FMCG products both in India and abroad to latch on to its popularity
Madhuwanti Saha Mar 28, 2016 7:55 AM
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
Madhuwanti Saha Mar 23, 2016 7:54 AM
Hotstar is expecting to cross 100 million viewers in the forthcoming ninth season of Vivo Indian Premier League (IPL), from approximately 41 million users last year. It is also in news for getting some big sponsors for the forthcoming tournament
Madhuwanti Saha Mar 23, 2016 7:54 AM
The new campaign uses the element of humour to highlight the benefits of online hotel booking in an attempt to shift consumers from offline to online. This is in line with the company’s aggressive efforts to tap into the hotel booking segment where they currently hold 25 % market share and 54% in online flight booking segment
Madhuwanti Saha Mar 21, 2016 7:49 AM
Xiaomi is often described as China's answer to Apple and the brand is focusing on consolidating its position in the Indian market. From its recent moves, there is a possibility of 2016 favouring it
Madhuwanti Saha Mar 17, 2016 7:59 AM
After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL
Madhuwanti Saha Mar 10, 2016 5:06 PM
After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL
Madhuwanti Saha Mar 10, 2016 5:06 PM
Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore
Madhuwanti Saha Mar 10, 2016 9:06 AM
Sony Pictures Networks India (SPN) is looking to rake in 15-20 per cent higher revenues for season 9 of Vivo IPL 2016 than previous year where it clocked advertising revenues of about Rs 1,000 crore
Madhuwanti Saha Mar 10, 2016 9:06 AM
After the exit of Pepsi, Sony Pictures Networks India (SPN) has roped in Coca Cola as the associate sponsor for season 9 of VIVO IPL
Madhuwanti Saha Mar 9, 2016 5:17 PM
It’s been few months since Disney India ventured into the distribution space; internalizing the distribution for the bouquet of its channels. Nikhil Gandhi, VP and Head - Revenue, Media Networks, Disney India, shares how the strategy has worked in their favour.
Madhuwanti Saha Mar 7, 2016 7:50 AM
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