Authors
Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.
Matt McRoberts, VP, Global Business & Channel Development, Appboy, talks about their targeted advertising solutions, how it’s different from Facebook and Google and more
Madhuwanti Saha Jun 8, 2017 7:45 AM
TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead
Madhuwanti Saha Jun 5, 2017 8:53 AM
Founders Vinay Pillai and Tanay Desai on Dekkho’s USP, aggressive tie-ups, marketing strategy, competition with YouTube, and future plans
Madhuwanti Saha May 31, 2017 7:53 AM
Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre
Madhuwanti Saha May 24, 2017 7:59 AM
Partho Dasgupta, CEO, BARC India, on two years of BARC data rollout, observing rural viewership and the aftermath of universe expansion, among other matters
Madhuwanti Saha May 15, 2017 8:15 AM
Discovery Jeet will target the 15+ male audience with fact-inspired entertainment
Madhuwanti Saha May 9, 2017 7:59 AM
Raj Nayak, CEO, Colors, on the channel’s new show, BARC’s decision to halt analogue measurement, original programming in the afternoon time band and future plans for 2017
Madhuwanti Saha May 5, 2017 8:22 AM
Myleeta Aga, Senior Vice-President and General Manager of South East Asia and South Asia, BBC Worldwide, on the challenges in content creation for the Indian market, digital eating into television’s space and the changing consumption pattern
Madhuwanti Saha May 4, 2017 8:06 AM
Though India will take time to be ready for subscription video-on-demand model, industry experts believe a few strategies will help this model’s sustainability
Madhuwanti Saha Apr 26, 2017 7:39 AM
In the context of armed forces’ canteen stores suspending Patanjali Ayurved’s amla juice, experts advise the homegrown FMCG major to be accountable and address the issue
Madhuwanti Saha Apr 25, 2017 7:30 AM
High scores of VIVO IPL 2017’S first three matches and expansion of BARC universe led to a 40 per cent hike in viewership ratings compared to last year, this also helped Sony MAX to reach the second spot in BARC’s Top 10 channels recently
Madhuwanti Saha Apr 18, 2017 8:41 AM
As the country prepares itself for the roll-out of GST on July 1, broadcasters share their take on GST, its positive impact on the industry as well as their concerns around it
Madhuwanti Saha Apr 17, 2017 8:09 AM
Nachiket Pantvaidya, CEO of ALT Digital Media Entertainment Limited (the Balaji subsidiary that runs the OTT platform), throws light on the content strategy, business model, and how ALTBalaji will edge past others
Madhuwanti Saha Apr 12, 2017 8:02 AM
With Hotstar eyeing Rs 200 crore in advertising revenue for live streaming the 10th edition of IPL, sports is turning out to be the main driver for OTT players. Will live sports here fetch in the same traction from advertisers as television eventually?
Madhuwanti Saha Apr 3, 2017 8:25 AM
Rahul Shivshankar, Chief Editor, Times Now, shares his journey with Times Now so far, the reception of his show ‘India Upfront’ and why opinions have to be based on hard facts
Madhuwanti Saha Mar 30, 2017 9:10 AM
With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth
Madhuwanti Saha Mar 20, 2017 8:01 AM
Nestle India’s Maggi has now reported to regain close to 60 per cent market share. The food giant is now eyeing food technology to appeal to tech-savvy consumers, courtesy its partnership with Indian startups. Will 2017-18 be its year?
Madhuwanti Saha Feb 13, 2017 8:07 AM
How OTT players are deploying their marketing strategy with respect to their brand messaging and building, original programming and loosening their purse strings for same
Madhuwanti Saha Feb 1, 2017 8:44 AM
At the third edition of the exchange4media Prime Time Awards, C V L Srinivas, CEO of GroupM, South Asia, forecasted trends of 2017 and the opportunities it holds for the industry
Madhuwanti Saha Jan 23, 2017 7:55 AM
As Hotstar has entered a new studio partnership with Disney India, Ajit Mohan, CEO, Hotstar tells us more about the deal, reception to its premium service and tackling India’s low internet speed
Madhuwanti Saha Jan 17, 2017 8:44 AM
With Mahendra Singh Dhoni stepping down as the ODI and T20I captain of Indian cricket team, will his brand take a beating?
Madhuwanti Saha Jan 9, 2017 8:25 AM
Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved
Madhuwanti Saha Dec 30, 2016 8:01 AM
With two global players trying to carve out space in the nascent OTT sector there’s little to no doubt that the local players will surely be strategizing their moves for their users. A look at their performance and the future
Madhuwanti Saha Dec 26, 2016 8:08 AM
Due to demonetisation challenges, the second edition of Pro Wrestling League has moved to January 2, 2017. This edition will also see a hike in ad rates from Rs 35,000 to Rs 55,000
Madhuwanti Saha Nov 30, 2016 4:30 PM
With ad sales of Nick and Sonic grown by 30 and 50 per cent respectively, Nina Elavia Jaipuria shares the success story of Viacom18’s kids cluster, brand association, the year 2016 and leading the category for more three years in a row
Madhuwanti Saha Nov 30, 2016 8:34 AM
A look at how digital media portals like The Quint, The Wire, Scroll and Opindia among others have reported Narendra Modi’s latest demonetization move. From the looks of it, demonetization hasn’t found favour among majority of news sites
Madhuwanti Saha Nov 24, 2016 8:18 AM
Swati Mohan, Business Head, Fox Networks Group and National Geographic India shares more insight into the rebranding, content strategy and marketing strategy for the rebranding
Madhuwanti Saha Nov 16, 2016 8:04 AM
Manisha Sharma, Programming Head, Colors talks about the channel’s latest mythological offering ‘Karamphal Data Shani' and explains why will it be beyond anything that they have showcased on their channel till date
Madhuwanti Saha Nov 8, 2016 8:05 AM
India is all prepared for the entry of the new OTT player from Amazon, Amazon Prime Video scheduled on November 18. Will it prove to be a game-changer in this place going with its aggressive partnerships and investment?
Madhuwanti Saha Nov 7, 2016 8:42 AM
Media planners on why the debate over CPRP and CPT will take longer than we think to come to a concrete conclusion
Madhuwanti Saha Nov 1, 2016 8:13 AM
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