Authors
Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.
The bidding process for Indian Premier League (IPL) broadcast, digital and media rights that was to be held tomorrow, appears to be heading for a delay as the Supreme Court appointed Lodha Panel has not yet responded to BCCI’s queries regarding the tenders.
Madhuwanti Saha Oct 24, 2016 5:32 PM
Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue
Madhuwanti Saha Oct 24, 2016 8:31 AM
Sangeetha Aiyer, VP & Head Marketing A+E Networks | TV18, on HistoryTV18’s new show, its huge scale, marketing plans and how the channel’s localisation strategy shaping up
Madhuwanti Saha Oct 20, 2016 8:12 AM
The Kapil Sharma Show on Sony Entertainment dropped down to 4th position from 1st spot in BARC chart. It was among top 5 shows. Read more about Kapil Sharma in detail.
Madhuwanti Saha Oct 12, 2016 8:17 AM
In August, Paytm claimed to book at least 100,000 movie tickets every day with over 2250 screens on its platform while BookMyShow reported to have sold over 30 million tickets in Q1 FY17.
Madhuwanti Saha Oct 6, 2016 8:34 AM
After listing two more of its entities TV Vision Ltd and SAB Events & Governance Now Media Ltd, SAB Group is going for a rebranding. Its two channels including a mainstream Hindi GEC Happii and Se7en for north east are scheduled for launch this year
Madhuwanti Saha Oct 3, 2016 8:03 AM
Gaurav Banerjee, President and Head of Content Studio, Star India, on their new show ‘P.O.W.- Bandi Yuddh Ke,’ and his take on finite show format
Madhuwanti Saha Sep 28, 2016 8:17 AM
At a summit on business of sports and entertainment, launched by KPMG in association with CII, business personalities and sport league owners talked about the sustainability of leagues, challenges faced by club owners with regards to sponsorship revenue and the importance of a fan base
Madhuwanti Saha Sep 22, 2016 8:30 AM
Anand Singh, Director, Cartoon Network Enterprises on their expansion plans, latest developments in merchandising, tie-ups with Future Group and Myntra and competition
Madhuwanti Saha Sep 21, 2016 8:11 AM
With the promise of free voice calling, free national roaming, better bandwidth and data at fraction of the cost of incumbents, Reliance Jio made headlines in the telecom network.
Madhuwanti Saha Sep 13, 2016 8:07 AM
Nina Elavia Jaipuria gives us more insight on the brand associations and network’s ambitious marketing plans for ‘Motu Patlu King of Kings’ and tells us why have they decided not to have brand integrations in the movie
Madhuwanti Saha Sep 13, 2016 8:05 AM
With festivals almost knocking on the doors, e-commerce giants are experimenting with sellers to work around the restrictions on deep discounting and disbursing collateral-free loans
Madhuwanti Saha Sep 7, 2016 8:13 AM
Every OTT player, big or small, is focussing on original content since that’s where the differentiation and future lies
Madhuwanti Saha Sep 2, 2016 8:18 AM
Ashit Kukian, President Revenue, Times Network, tells us more on the show ‘Luxury Time’, its target audience, luxury as a category, network’s current growth YOY strategy and mainstream revenue
Madhuwanti Saha Aug 29, 2016 8:05 AM
ZAPR claims to be one of India’s most advanced digital signal processing and media data analytics labs
Madhuwanti Saha Aug 26, 2016 9:25 AM
In its third year Sony MAX2, the evergreen Hindi movie channel brings out their second campaign with a new tagline and fresh content
Madhuwanti Saha Aug 12, 2016 8:02 AM
CatchupTV (recorded content, mostly programmes), sports and original content are favouring most of the players especially broadcasters
Madhuwanti Saha Aug 11, 2016 8:38 AM
Zomato with its cost-cuts and partnerships is on its way to earn Rs 300-350 crore by 2017 and has already reached operational profitability in six markets including India and the UAE
Madhuwanti Saha Aug 1, 2016 8:07 AM
On the local content front, Netflix is pursuing recent Bollywood titles, notable indie films, classic Bollywood titles and the best of regional cinema (Tamil, Gujarati, Punjabi and Marathi). Its goal is to bring Indian cinema to not only all regions of India but to the world where Netflix exists, accessible to over 81 million members
Madhuwanti Saha Jul 29, 2016 8:26 AM
ZEEL’s new offering for the Marathi-speaking youth called Zee Yuva is scheduled to go live on August 22 and is already making a buzz on the digital space. Bavesh Janavlekar, Business Head, Zee Yuva and Zee Talkies reveals more on the channel’s differentiating factors and programming strategy
Madhuwanti Saha Jul 14, 2016 7:57 AM
Star India launches two new HD channels called Star Sports Select HD1 and HD2 exclusively for international tournaments
Madhuwanti Saha Jul 12, 2016 9:05 AM
Snapdeal forays into the USD 100 billion market of online services with its tie ups with Zomato, Cleartrip, UrbanClap and redBus
Madhuwanti Saha Jul 11, 2016 7:54 AM
The latest factual entertainment channel, scheduled to launch next week will have 350 hours of programming with 100 dedicated for local content
Madhuwanti Saha Jul 8, 2016 8:06 AM
English movie genre space on television is surely getting traction with its focussed premium audience but it has its own challenges for broadcasters
Madhuwanti Saha Jul 6, 2016 9:06 AM
In an interview with exchange4media, Prasana Krishnan talks about the sports strategy, competition from Star, learning from PWL, tapping the regional markets and the advertisers opening up to non-cricket sports
Madhuwanti Saha Jun 27, 2016 8:24 AM
Disney India brings on board 16 brands across different segments for its animated movie Finding Dory, which is the highest for any animated movie in India
Madhuwanti Saha Jun 17, 2016 8:06 AM
In conversation with Madhuwanti Saha, Sky Li, Oppo Global VP, MD of International Mobile Business and President of Oppo India reveals details on the association with Colors and ICC, its marketing strategy for India and more...
Madhuwanti Saha Jun 16, 2016 8:06 AM
With 80 films and 100 awards, Viacom18 Motion Pictures completes its five years in the entertainment industry. Ajit Andhare, COO, Viacom18 Motion Pictures shares his insights over learning in the last five years, future projects, brand placements, digital marketing strategy and more
Madhuwanti Saha Jun 13, 2016 8:20 AM
With weekends and weekdays aggressively packed, the 5-7 pm slot seems to be the only way to garner market share, believe broadcasters and media planners
Madhuwanti Saha Jun 7, 2016 8:32 AM
Veqta, a new OTT digital broadcast network dedicated to sports, likely to launch in a fortnight, aims to redefine how sports are consumed in India
Madhuwanti Saha Jun 3, 2016 7:58 AM
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