Authors
Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.
Brand consultants share their opinion about the phenomenal rise of Patanjali Ayurved which has grown from Rs 450 crore in 2011-12 to Rs 2000 crore in 2015-16, posing threat to MNC players operating in the country.
Madhuwanti Saha Mar 4, 2016 8:59 AM
We spoke to Vipul Prakash, Vice President-Beverages, PepsiCo about the company’s growing portfolio of healthier products, marketing strategy, dependence on digital association with Sports and more
Madhuwanti Saha Feb 26, 2016 8:24 AM
Brands are increasingly relying on celebrity influencers on social media to promote their products, but is this approach delivering the expected results?
Madhuwanti Saha Feb 26, 2016 8:13 AM
Netflix is streamlining its content strategy for its Indian and global audience and plans to invest $5 billion for content creation and acquisition in 2016, sixty per cent more than previous year
Madhuwanti Saha Feb 22, 2016 8:38 AM
The inaugural session of Make in India’s seminar on Media and Entertainment with experts from the industry delved on the potential of the industry and government’s role in facilitating business-friendly environment
Madhuwanti Saha Feb 20, 2016 8:47 AM
From a nonexistent advertising budget to one of the biggest FMCG advertiser, Patanjali Ayurved’s steady growth has managed to make multi-national giants take notice and be wary of its presence at the same time
Madhuwanti Saha Feb 9, 2016 8:38 AM
Seasoned conflict reporter and CNN correspondent, Paula Newton speaks about sensationalism in Indian news and the impact of digitisation on reporting
Madhuwanti Saha Feb 5, 2016 7:54 AM
In the face of stiff competition from players like Hooq, Eros Now, Hotstar, Sony LIV and Wynk, Netflix needs to up the ante to grow its fan base and market share in India.
Madhuwanti Saha Feb 2, 2016 9:40 AM
As the country celebrated its 67th Republic Day, the broadcasters had varied offerings lined up for the viewers, from movie marathons to special shows revolving around eminent historical figures and documentary films
Madhuwanti Saha Jan 27, 2016 8:52 AM
Netflix has surpassed 75 million users and expects six million more by first quarter. But most importantly, it raises important questions whether the Indian consumer, who is accustomed to free content, is ready for Netflix’s subscription-based model
Madhuwanti Saha Jan 25, 2016 8:58 AM
Delhi-based cereal maker Bagrry’s India ventures into food retail with quick service restaurants which is dominated by Domino’s, KFC and McDonald’s
Madhuwanti Saha Jan 21, 2016 8:45 AM
Marathi movie channel Zee Talkies launches new show Talkies Lighthouse which will air around 50 handpicked short films across 10 episodes
Madhuwanti Saha Jan 11, 2016 8:04 AM
With Netflix finally beginning India operations; its strategy, business model and content strategy is being closely watched by the broadcasting industry. The main question is whether India is ready for Netflix’s subscription-based model
Madhuwanti Saha Jan 8, 2016 10:06 AM
With Netflix finally beginning India operations; its strategy, business model and content strategy is being closely watched by the broadcasting industry. The main question is whether India is ready for Netflix’s subscription-based model
Madhuwanti Saha Jan 8, 2016 9:01 AM
In October 2015, Aditya Birla Group forayed into e-commerce space with its new fashion portal called abof.com, which sells about 55 brands including those of the parent group. Ashim Chatterjee, Chief Marketing Officer, abof.com, tells us about the brand’s marketing strategy, competitors in the space and more
Madhuwanti Saha Dec 29, 2015 11:26 AM
Abof.com has made its position in the market in no time. Ashim Chatterjee, CMO gives a brief about its brand's marketing strategy, expnasion plans & a lot more.
Madhuwanti Saha Dec 29, 2015 8:34 AM
With increasing digitization there will be fairly large growth in HD segment as well,” says Neeraj Vyas, SVP & Business Head, Sony Max, Sony Max-2 & Sony MIX
Madhuwanti Saha Dec 22, 2015 8:35 AM
Dr. Oetker India has rolled out its new ad campaign titled ‘Food Mein Daalo Magic’ in an attempt to accomplish its turnover target of Rs 500 crore by 2020. With actress Sonali Bendre as its brand ambassador, the campaign has been conceptualized by ScareCrow Communication.
Madhuwanti Saha Dec 21, 2015 8:09 AM
As Ola and Uber’s marketing war gets aggressive, we take a closer look at their brand expansion strategies aimed at new and existing markets
Madhuwanti Saha Dec 16, 2015 8:58 AM
The Hindu has started its rehabilitation campaign for Chennai with a heart-warming message that captures the magnitude of the disaster in its quintessential style
Madhuwanti Saha Dec 10, 2015 8:07 AM
Zomato’s campaign to help the flood affected in Chennai evoked mixed social media responsedespite being a success story on ground
Madhuwanti Saha Dec 9, 2015 8:20 AM
With Chennai battered by torrential rains, big and small companies like Vodafone, Uber, Grofers and Zomato rally to help those affected by offering medical, transportation and connectivity services
Madhuwanti Saha Dec 8, 2015 8:18 AM
The campaign, conceptualised by DDB Mudra, celebrates the true grit of the sport and attempts to bring the traditional ‘akhara’ culture to the global platform
Madhuwanti Saha Dec 4, 2015 8:11 AM
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