Authors
Madhuwanti reports on marketing, OTT and radio with a focus on trends. Based in Mumbai, she has worked across lifestyle, culture, television and retail industry.
Increased investment into original content, better customer engagement and proliferation of devices expected to bring key developments
Madhuwanti Saha & Anjali Thakur Jan 18, 2019 8:20 AM
Vice President of Content & Strategy, TV & Digital Network was with Network18 for 5 years
Madhuwanti Saha Jan 11, 2019 8:34 PM
Business heads of radio stations forecast the growth and trends in the radio sector in 2019
Madhuwanti Saha Jan 10, 2019 8:49 AM
Second high-profile exit from Viu in recent time. In November last year, Shantanu Gangane quit as the Chief Marketing Officer
Madhuwanti Saha Jan 7, 2019 5:45 PM
The latest masala entertainer directed by Rohit Shetty has namely five product placements which include Ching's and Rupa Frontline that are endorsed by Ranveer Singh himself
Madhuwanti Saha Jan 3, 2019 8:32 AM
New stores to be launched in other cities too, staying ahead of competition, says Major Brands India President
Madhuwanti Saha Dec 21, 2018 7:41 AM
OTT platforms are going all out to acquire customers by upping the content game and playing around with affordable pricing. So will the Indian OTT viewer mind paying?
Madhuwanti Saha Dec 17, 2018 9:22 AM
ChillOut: Ashwin Suresh, Founder of Pocket Aces when not travelling tells us about his weekends, how he spends his me-time, and his next adventure
Madhuwanti Saha Dec 15, 2018 10:10 AM
GM of OnePlus India speaks about performance in 2018, expansion plans, entry in the US market, the evolution of its marketing strategy and the need to take full ownership of the customer experience
Madhuwanti Saha Dec 13, 2018 9:13 AM
The CEO of ZEE5 on the consumption drivers, reception towards region-specific subscription packs in 2018, partnerships and how 2019 will only get bigger
Madhuwanti Saha Dec 12, 2018 8:49 AM
Patanjali took more than 10 per cent hit in its standalone consumer goods revenue for the year ending March 2018
Madhuwanti Saha Nov 27, 2018 5:56 AM
Industry sources have confirmed to e4m that the Chief Marketing Officer of OTT service Viu India has stepped down
Madhuwanti Saha Nov 16, 2018 8:41 AM
ChillOut: On a typical weekend, one can find the MD & CEO watching a Hollywood movie with his family.
Madhuwanti Saha Nov 10, 2018 9:59 AM
The report estimates that total mobile ad spends will reach Rs 3,635 crore in 2018
Madhuwanti Saha Nov 1, 2018 9:03 AM
More than a century old, the dry cell battery major recently celebrated 25 years of their iconic tagline 'Give Me Red' with a new logo along with Akshay Kumar
Madhuwanti Saha Oct 22, 2018 9:04 AM
The growth is driven by interest from new category of advertisers such as e-commerce, OTT, BFSI, besides the regular FMCG, consumer durables and automobile players
Madhuwanti Saha Oct 19, 2018 8:31 AM
Singh had quit social media platform Twitter last month where he served as the Country Director. At Zee5, he will report to CEO Tarun Katial.
Madhuwanti Saha Oct 15, 2018 9:52 PM
Turns out both ecommerce giants are harping on the word 'budget' to expand their reach and bring the next wave of consumers online. But will it work?
Madhuwanti Saha & Venkata Susmita Biswas Oct 12, 2018 9:06 AM
Netflix is said to have dedicated Rs 600 cr per year for original content in India and Amazon committed Rs 2,230 cr last year, which is expected to be allocated over two-three years
Madhuwanti Saha Oct 10, 2018 8:58 AM
Pepperfry, the online furniture company, is giving a big push in its latest 360-degree campaign 'Diwali Toh Sab Ke Liye Hai' for which it has allocated Rs 20 crore
Madhuwanti Saha Oct 10, 2018 8:38 AM
Former CMO Prerna Singh has now assumed a new role as VP - Talent & Short Films at Eros International
Madhuwanti Saha Oct 3, 2018 8:56 AM
Foodpanda is going all out to expand its user base with its campaign called The Crave Party
Madhuwanti Saha Oct 1, 2018 8:55 AM
Founder Falguni Nayar, Nykaa shared marketing plans and how she intends to expand its presence and retail footprint
Madhuwanti Saha Sep 17, 2018 8:58 AM
Richard Ingleton, Group CEO, Kantar Insights, says it is not right to associate market research with just survey
Madhuwanti Saha Sep 11, 2018 9:00 AM
The CEO shares his thoughts on the rising trends in India, increasing premiumisation and what makes Indian shopper different from others
Madhuwanti Saha Sep 7, 2018 8:57 AM
Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?
Madhuwanti Saha Aug 27, 2018 9:00 AM
The Marketing Head for MG Motor India, which will unveil its first model in India next year, tells us that digital will be the main focus of their marketing strategy.
Madhuwanti Saha Aug 23, 2018 8:53 AM
The first film pays tribute to the unsung heroes of our country on the occasion of Independence Day with a heart-warming tale of a soldier and his family
Madhuwanti Saha Aug 13, 2018 11:31 AM
SPN will launch Sony Marathi channel on August 19. The Marathi segment contributes 4% to the overall TV revenue and industry experts estimate that the top-line is likely to grow by 10-15%
Madhuwanti Saha Aug 13, 2018 8:59 AM
The former Deputy Business Head of Zee TV will join Viacom18 to head Colors Marathi and Colors Gujarati
Madhuwanti Saha Aug 10, 2018 8:54 AM
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