Madhuwanti Saha

Senior Correspondent, Mumbai madhuwanti.saha@exchange4media.com freedomunleashd

Leveraging on the cricket captain's mega appeal across age, language and cultural demography, Uber will definitely witness a major jump in its perceived value

Madhuwanti Saha Mar 12, 2018 8:56 AM

Kamble who has earlier served at Star India, Turner and Walt Disney Company will report to Vishal Maheshwari

Madhuwanti Saha Mar 8, 2018 1:23 PM

Nachiket Pantvaidya, Group COO, Balaji Telefilms, shares the financial strategy for his movie business, how he plans to capitalize on India’s rapid digital growth and maintain TV leadership.

Madhuwanti Saha Mar 1, 2018 8:58 AM

Anshuman Goenka, General Manager-Marketing, Bacardi India Private Limited, talked about promoting whiskey to a younger crowd, marketing strategy for 2018 and upcoming events

Madhuwanti Saha Feb 22, 2018 8:56 AM

The green theme of Hindustan Times Kala Ghoda Art Festival 2018 has got the associated brands experimenting through some rather interesting installations

Madhuwanti Saha Feb 10, 2018 9:38 AM

The marketing head of Škoda Auto India feels that the interval between the last data and the new one is too big to ignore

Madhuwanti Saha Feb 7, 2018 8:57 AM

Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd, emphasized on how digital marketing is the way forward

Madhuwanti Saha Feb 1, 2018 1:21 PM

OTT platform, Eros Now is strengthening its original content strategy with plans to roll out more than 10 original shows. Rishika Lulla, CEO, Eros Digital opens up on the same

Madhuwanti Saha Jan 22, 2018 8:56 AM

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

Madhuwanti Saha Jan 19, 2018 8:50 AM

With India expected to have 530 million smartphone users this year, we look at the dominating video consumption trends

Madhuwanti Saha Jan 15, 2018 8:56 AM

Dekkho, a content aggregator platform, reportedly closed down two months back but the app is still running

Madhuwanti Saha Jan 11, 2018 8:55 AM

Vikas Agarwal on the handset maker’s marketing strategy for 2018 with more focus on offline activities and tier-I and tier-II cities, expanding its offline stores and the need to put India first

Madhuwanti Saha Dec 26, 2017 8:52 AM

Starting with demonetization to implementation of GST, followed by a time-crunched festive season, it's been a roller-coaster for broadcasting space which is now making a slow comeback

Madhuwanti Saha Dec 18, 2017 8:52 AM

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Madhuwanti Saha Dec 14, 2017 8:55 AM

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

Madhuwanti Saha Dec 12, 2017 8:50 AM

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Madhuwanti Saha Dec 11, 2017 8:49 AM

The US network's team in India has been on a hiring spree across editorial, technology, sales and marketing, and several other departments

Madhuwanti Saha Dec 1, 2017 8:50 AM

Abraham Thomas, CEO, Radio City on bringing India’s first video FM, localisation strategy, delay in the measurement and when does he expect categories like real estate and government to pick up in advertising among others

Madhuwanti Saha Nov 27, 2017 8:44 AM

Raveendra Singh, Associate Vice President, Marketing and Sales, Imagica, spoke about getting characters-specific rides and attractions, scaling up their events and tapping new brands and segments of audiences

Madhuwanti Saha Nov 24, 2017 8:55 AM

Clocking a 40X growth in the topline over the last 10 years with five diverse business lines, Viacom18 has turned out to be one of the fastest growing media entities

Naziya Alvi Rahman & Madhuwanti Saha Nov 20, 2017 9:45 AM

Compared to GST, demonetisation has been an easier battle to fight and the broadcasting sectors claim to have recovered from it by March-April

Madhuwanti Saha Nov 9, 2017 8:58 AM

Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha Nov 9, 2017 8:55 AM

Avinash Kaul, MD, A + E Networks | TV18 President – Strategy, Product & Alliances – Network 18, spoke about News18 Lokmat, the rebranding and decreasing viewership of English news channel CNN News18

Madhuwanti Saha Nov 7, 2017 8:35 AM

Goa, movies and shows and food are what define the weekends of Uday Sodhi, Executive VP and Head - Digital Business - ‎Sony Pictures Networks India Private Limited (SPN)

Madhuwanti Saha Nov 4, 2017 9:10 AM

The CEO, EMEA and LatAm, Interbrand spoke about the current challenges for Indian brands to compete at the global level and shared tips on brand safety, transparency and brands reacting on social media

Madhuwanti Saha Nov 2, 2017 8:45 AM

With Indian cricket captain Virat Kohli’s brand value overtaking football star Lionel Messi, golfer Rory McIlory and Golden State Warriors' shooter Stephen Curry, the day is not far away when he will be number one in sports category according to brand experts

Madhuwanti Saha Oct 27, 2017 8:07 AM

Following his three year stint at Sony SAB, Mehra will now move to a big financial conglomerate as its CMO

Madhuwanti Saha Oct 26, 2017 2:56 PM

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

Madhuwanti Saha Oct 20, 2017 8:42 AM

We speak to Uday Sodhi, EVP and Head – Digital Business, Sony Pictures Networks India (SPN) on introducing food genre in OTT space, how it will be a major growth category and what’s working for SonyLIV

Madhuwanti Saha Oct 17, 2017 8:34 AM

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renewed interest from FMCG, consumer durables, automobile and jewellery players

Madhuwanti Saha Oct 16, 2017 7:45 AM